ZARA Fell Into A Discount Store In China And Responded By Calling China A Direct Store.

< p > the fast fashion giant who has been on the proprietary line < a href= "http://sjfzxm.com/news/index_f.asp" > ZARA < /a > has been exposed to the "authorized" discount store in China in order to digest the inventory.

Mario, a brand agent from Italy, said the Spanish parent Office of INDITEX, the parent company of ZARA, authorized it to open ZARA discount stores in China.

However, the reporter called INDITEX China to verify that it had no knowledge of the matter and has been referred to the legal department of the company to follow up.

ZARA China responsible person in the interview with reporters also had a clear relationship with the company.

Moreover, INDITEX and ZARA China emphasize that stores in China are direct outlets and do not accept any form of affiliate or agency.

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< p > "ZARA has always been low-key, so there is not much action for discount shops."

According to the person in charge of Mario company, all the licensing matters of discount stores are responsible for the INDITEX headquarters. The "authorized" discount store will be parallel to ZARA's direct outlets in China.

It said that the Milan headquarters of the company received authorization from INDITEX headquarters in October last year, and has launched the ZARA China regional "authorized" discount store cooperation program.

At present, a cooperation agreement has been signed with merchants in Guangxi, Zhejiang, Zhoushan and Shandong Yantai.

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< p > reporter learned from Mario company that the merchant can pay 50 thousand euro deposit to get the exclusive authorization from the region, and the branch can be opened in the contract area.

At the same time, authorized partners will receive the brand protection of Mario limited, ensuring that ZARA will not set up a price store in the region, and other businesses will not open discount stores.

After obtaining the "authorization", ZARA will sell the inventory products to the partners at a low price.

The ZARA licensing discount store rules provided by Mario show that the discount shop must not be suspended from the ZARA shop gate 70 kilometers away from the ZARA shop, but the store layout can be exactly the same as that of the ZARA store, or the LOGO of the INDITEX group corresponding to the commodity.

At the same time, all discount products can not be sold on the Internet.

This condition makes its discount stores generally only open in two or three line cities.

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< p > the above Mario company official said that the Licensor could sell ZARA, INDITEX's Massimo Dutti, Pull and Bear, BERSHKA and other brands in the discount store, a href= "BERSHKA" > stock >.

The wholesale prices of these brands are 45 yuan / piece.

It is understood that Massimo Dutti is the high-end sister brand of ZARA, priced at around 1000 yuan.

BERSHKA and Pull and Bear also belong to INDITEX, and the price of the single product is around 100 yuan.

Previously, a company called Chi Chi International Trade (Hongkong) Co., Ltd. also claimed to cooperate with ZARA's Spanish headquarters to set up discount stores in China.

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< p > a person close to ZARA has revealed that the renewal cycle of ZARA is usually more than 10 days, and even the fastest one can be achieved once a week, but most of the ZARA stores in China are unable to do so.

According to the head of Mario company, if INDITEX's inventory is sold in China, there should be no problem opening more than 20 discount stores.

According to the independent a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > commentator Ma Gang, previously, INDITEX for digestion inventory, has opened discount stores Lefties in Portugal and other countries.

However, the news was not confirmed by INDITEX.

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