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Rapid Development Of Creative Fabric Industry To Create New Business Opportunities

2013/2/7 13:47:00 32

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has experienced the opportunities and challenges of 2012, and driven by downstream demand, fabric enterprises have taken the trend of popularity and locked the trend of R & D and ushered in the 2013. In view of the changing market trend and downstream demand, fabric enterprises have their own unique understanding and coping styles. For them, downstream demand is a pressure, but there is pressure to drive. Driven by customer demand, the development momentum of fabric enterprises will be stronger. 
 Beijiang < a href= "http://www.91se91.com/" target= "_blank" > textile > /a > in intensive market, intensive cultivation > /strong > /p >
In 2012, many textile enterprises experienced many challenges. During the year, Guangdong's Beijiang textile business continued to grow by more than 20% through strategic adjustment and product innovation. 
 when it comes to the downstream "a href=" http://www.91se91.com/ "target=" _blank "> clothing < /a > the increase of enterprise stock, Qin Gang, director of textile marketing of Beijiang textile company, said that the increase of the inventory of downstream garment enterprises will have certain effect on the whole market. "In 2013, our main consideration is how to surpass ourselves, upgrade products and services, especially differentiated products and services, and strive to grow in every market segment." 
 in addition to downstream inventory, for other obstacles to the development of fabric enterprises, Qin Gang said: "we never regard external difficulties as Beijiang's difficulties, because in the face of difficulties, every industry in the whole industry can not escape, which depends on the comprehensive strength of enterprises. All we have to think about is how we can better play our advantages than others. " Facing the 2013, Beijiang textile will fully implement the new company strategy: from a single product supplier to a supplier of products and services, better integrate international resources and domestic advantages, further improve the fast solution for fast fashion fabrics, and continue to promote the application of ring protection products and technologies in the field of jeans. 
 in the aspect of product development, Beijiang textile products will be closer to the trend and closer to the needs of customers. In addition to developing the products, increasing the efforts to popularize new products and converting them into orders as soon as possible will be the key work of Beijiang in 2013. Energy conservation and environmental protection has been the practice of Beijiang textile in recent years. In 2013, the Beijiang River has invested 10 million in the establishment of a new sewage treatment center. At present, it has reached the first level discharge standard. The environmental protection and energy saving boiler project has just been put into operation, and it will also intensify efforts to popularize the application of laser washing technology in the jeans industry. 
 "marketing mode will further enrich and enhance interaction with customers; the company will continue to target business growth of two figures." Finally, Qin Gang pointed out the development strategy and marketing objective of Beijiang textile in 2013. 
 > strong > day jacquard pays more attention to consumer experience /p >
 referring to the change of downstream demand in 2013 and the next period, Chai Fang Jun, President of Shanghai Ding Tian Textile Co., Ltd. gave a different answer: pay more attention to the consumer experience. 
 specifically, the comfort and durability of clothing, and even the environmental protection of a finished garment from yarn to finished products. The focus of future consumers will become the downstream customers of fabric Enterprises -- the demand point of clothing enterprises. Based on such a demand point, in the face of garment enterprises, fabric enterprises should not only provide high-quality, innovative, fashionable, high value-added fabric products, small batch, fast delivery time, more perfect and meticulous comprehensive services, but also meet the needs of downstream customers who are distinctive and even full of variety. 
Chai Fangjun P gave an example to reporters. For example, a client of a day once asked the enterprise to do such an experiment for him to make a costume that was made of black and white color and made of jacquard fabric for one night in the water containing detergent. Testing whether the color fastness of the fabric meets the requirements, so as to simulate some young white-collar workers at home to wash away the experience of "a href=" http://www.91se91.com/ "target=" _blank ">" clothes /a ". We did this experiment for the day and got the affirmation of our customers with high quality fabric products. 
From P to date, Ding Tian textile has been attracting close cooperation from downstream customers through high-quality, fast fashion, small batch and fast delivery time, breaking away from the strange circle of "running volume" of most Chinese fabric enterprises, not only introducing the idea of tailoring fabric products for downstream customers, but also changing the service of garment enterprises to the "customization" mode of clothing enterprises, bringing more distinctive and experienced experiences to customers and consumers, and has made some achievements and become a unique marketing mode of enterprises. In Chai Fangjun's view, this is a direction for future downstream customer demand. 
 "this model also has successful cases in other fields." Chai Fangjun said, "just like the Apple phone that has been popular all over the world, it can be used after washing machine. If enterprises want to catch up with downstream customers, they must meet their unusual needs. 
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 Maya textile downstream requires high added value products /p >
 2012, under the situation that the situation is not optimistic, the new product orders developed by Hubei Maya textile industry have achieved substantial growth in the field of foreign trade and tooling market, and continue to develop smoothly. 
 the surge in inventory of downstream garment enterprises has little impact on Hubei's 2013 orders. Speaking of the downstream demand, Zhou Jiping, the marketing department of Meier, believes that clothing companies also need new models to attract customers, so as long as the upstream enterprises are constantly innovating on fabrics, and seize the downstream positioning and market trend, clothing enterprises still have a large number of orders. Specifically, downstream garment enterprises in 2013 need more value-added fabric products. 
 global economic downturn, the rising cost of raw materials and manpower...... Facing the difficulties in the process of development, Zhou Jiping said that Miya could not also not wait for the economic recovery passively, so that the adverse factors hindered the development of the enterprise, and the enterprises would take corresponding measures to avoid it. From the enterprise level, we must take the market as the guidance, adjust the product strategy in the face of the market change, and develop the characteristic products with more added value, and then excavate the production cost and reduce the loss. 
"P" to overcome difficulties is also the process of development, Miya believes that the biggest opportunity for the enterprise in this process is that the industry is experiencing a shuffle. After that, the management of the whole industry and the competition among enterprises will be more standardized. To seek long-term development of enterprises to create a more healthy business environment. 
 through continuous exploration, in the current situation, Maya textile will be a breakthrough point of innovative R & D products from high-end, novelty, small batch, low cost and other aspects. In addition, in 2013, Maya will further study the market, put customer needs first, and focus on the development of functional products and high value-added products. In terms of energy conservation and environmental protection, enterprises will continue to carry out environmental protection processes from source to finished products as before. Meanwhile, in the middle of 2013, Maya will integrate resources and develop its advantages in the development strategy and marketing strategy, occupy the commanding heights of the market and improve the differentiation of products. 
 Huaqi printing develops and services go hand in hand. /p >
 when it comes to the demand for downstream garments in 2013, Huang Shali, chairman of Huaqi printing, believes that first of all, fabric enterprises must have strong product development capability. Besides, the service ability of enterprises to customers needs further improvement, including product quality and delivery cycle. 
 the promotion of a new technology requires not only good ideas but also perseverance and endurance promoted by the producers. Huang Shali said frankly, for the printing and dyeing industry, there are two rigid demands that enterprises must do. One is the task of national energy conservation and emission reduction, the two is non-tariff barriers. Today, some international famous brands and WAL-MART and other world marketing platforms have launched initiatives that require products to be pollution-free and environmentally-friendly products, and the campaign for environmental protection has started. This also provides a wide consumption market for cold spanfer printing technology. 
, for the technology of cold spanfer printing, Huaqi printing does not care about the profits at present and is more concerned about the practical promotion of this technology. At present, the technology has achieved a stage victory, and successfully achieved product cooperation with DuPont, Japan Dongli, China Taiwan Fumao and other textile materials and fabric giants. With the improvement of technology maturity and brand promotion, almost every day clothing customers visit downstream. Li Lang, seven wolves, nine Mu Wang, Bosideng, red beans, three guns, Pierre Cardin, van guest, D&G and other domestic and foreign first-line brands are cooperating with Huaqi printing. 
 in the company's planning, the Fujian base is just the beginning. With the promotion of the market, Huaqi printing will set up factories throughout the country to achieve the sharing of technology and effective replication of the mode, making it a base for providing technical services and spanporting talents for the cold spanfer industry. The spanformation and upgrading of processing enterprises and the promotion of an environmental technology are inseparable from the important link and undertaking link of clothing < a href= "http://www.91se91.com/" target= "_blank" > designer "/a". Enterprises choose to cooperate with a href= "http://www.91se91.com/" target= "_blank" > Fashion Designer < /a >. They are not looking forward to how many direct orders they can bring, but hope that they will rely on the influence of the industry to guide the trend of fashion, and affect more enterprises, so as to gradually promote the advanced technology of cold spanfer printing. Through close cooperation with designers, enterprises have formed a development mode of "design production integration promotion", accelerating the application and rapid promotion of cold spanfer printing technology in the fashion industry. At present, there are Chen Wen, Li Xiaoyan and the British fashion designer team in the list of partners. 
 with the deepening of Huaji's cold spanfer printing technology across the country, Huang Shali said he hopes to plan and strengthen Huaqi's fabric brand influence through a brand-new brand vision system. In addition, with the growing acceptance of fashion and environmental concepts among young consumer groups, the corresponding environmental brand and products need to be promoted by specialized brand marketing methods in the future operation. 
 May 2012, China Light Textile City was awarded the first professional market copyright protection demonstration base in China by the State Copyright Bureau. This honor is a great affirmation for the copyright protection of light textile city. 
 in recent years, Shaoxing County Bureau of industry and Commerce has made the pattern protection as an innovative exploration of the important work of breaking through the development of "platform period", and established the "four in one" protection system, which is based on "registration protection as the basis - the protection of industry and commerce as the lead - judicial adjudication as the guarantee - industry self-discipline as supplement", and promoted the development of traditional textile industry. 
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 protection of the theme, to build a new platform for the implementation of intellectual property protection in the professional market 
Before P, 2008, the phenomenon of robber imitation in China's textile city was very common. Many enterprises were afraid to show their faces in the exhibition hall after launching new products. They could only take the old customers secretly to see the goods. This has brought a lot of worries to some enterprises that pioneered product pattern research and development, and also affected the enthusiasm of enterprises in designing new patterns, which has seriously hampered market development. "How to manage?" this is an urgent problem for the Party committee, government and relevant departments. 
 2008, the main leaders of the Provincial Bureau of industry and Commerce visited China's Textile City two times. Shaoxing County Bureau of industry and Commerce has acted swiftly to promote market development and upgrade industrial spanformation. It has invited experts from legal circles to convene a symposium on pattern protection work, creatively combining the relevant provisions of the copyright law and the anti unfair competition law, exploring the pattern of "famous commodity" pattern protection, putting the pattern as its unique packaging and decoration protection idea, and innovatively realizing the protection of industrial and commercial administration of pattern copyright. 
 in December of that year, the Bureau succeeded in docking with the provincial Copyright Bureau to realize the complementary advantages of the two sides in the functions, management and supporting systems, and authorized the registration and management of the pattern. On this basis, the joint court and Arbitration Commission gradually formed the "four in one" protection system, which is "registration protection as the basis - Industrial and commercial protection as the leading - judicial adjudication as the guarantee - industry self-discipline as the supplement". As a result, chaos caused by the pattern of plagiarism and malicious counterfeiting has quickly been reversed. 
In the past 4 years, the County Administration for Industry and Commerce has received 16 thousand registration schemes, which are 16.3 times the number of registrations in the previous eight years, accounting for more than half of the copyright registration in the province in P. 31 cases of infringement cases have been investigated, 406 cases of infringement disputes have been mediated, and nearly 150 million yuan has been recovered for the rights holders. The credibility of the government and the authority of administrative law enforcement have been greatly enhanced. 
 deep innovation and exploration, providing a new mode for the textile pattern protection to the whole country 
 statistical data of Shaoxing County Administration of industry and Commerce show that the infringement of copyright in different places accounts for about 20% of all infringement cases. To break through the bottleneck of cross regional protection, the Bureau has initiated the four major textile distribution centers in Zhejiang, Shaoxing, Jiangsu, Nantong, Shandong Weifang and Guangdong Foshan, and jointly drafted the "four sites copyright protection and cooperation agreement", and successfully signed in Shaoxing in April 2010, creating the first step in developing textile copyright protection and cooperation across the province. The implementation rules for the copyright protection cooperation of the four markets of Zhejiang, Su Lu and Guangdong have been promulgated, which is of far-reaching significance for promoting the integration of copyright protection in four places, and promoting the formation of the textile copyright protection cooperation mechanism with dots and surfaces. 
< in the process of pattern copyright registration, aiming at the phenomenon that some illegal traders plagiarize or provide false materials for malicious registration of pattern copyright, the county industrial and commercial bureau invested about 300000 yuan, jointly with the universities and related software design experts in the province, and successfully developed the first "first instance registration and screening system" for the domestic textile specialized market, which effectively prevented the occurrence of malicious registration of copyrighted copyright events. 
 "how to identify pattern infringement has always been the core issue of copyright disputes." Xue Bai, deputy director of the Shaoxing industry and Commerce Bureau and director of the Bureau of industry and Commerce of China Textile City, told the author: "some similar patterns are sometimes hard to identify if they are infringed." In this regard, the Council commissioned the Chinese Academy of fine arts, Shaoxing University and other universities to take the lead in formulating the national standard of digitalization of industrial pattern design. Xue Bai told the author: "this is also the highest standard of industrial identification in the country, and the rules of rule of pattern disputes shall be specified in detail." This work has attracted the attention of copyright circles at home and abroad. In May 2012, China Light Textile City was awarded the first national large scale professional market national copyright demonstration base by the State Copyright Bureau. As the sole representative of the domestic large-scale textile specialized market, it participated in the fourth China International Copyright exposition. 
 creativity leads development. It has found a new support for boosting the spanformation and upgrading of the textile industry 
The innovative development of P copyright protection has greatly stimulated the initiative of enterprises in independent innovation. More than 80% of the textile trading companies in the market have begun or turned to the research and design of their own copyrights. Some backbone enterprises have accounted for more than 70% of the total annual sales. The creative enterprises and institutions in China Light Textile City also rapidly break through 100, with more than 1100 designers, achieving annual output value of more than 100 million yuan, and thus become the engine of leading the spanformation and upgrading of the textile industry and market. In 2012, the world famous "twenty-first Century international creative association" held the nineteenth 21CICAA International Art Festival in China Textile City, and 400 famous artists from 63 countries participated. 
 with the continuous emergence of independent brands, the efficiency of enterprises is also improving. The annual profit of "good time" and "red potato" curtain cloth is increased by more than 20%. The international famous enterprises such as gennis and so on have designated textile fabrics such as Rainbow City, Fenghuang village, red green blue and so on. 
 practice has proved that the innovative development of market intellectual property protection with the core of pattern protection has strongly promoted the rapid development of creative industries, thus providing a new support for the revival, revitalization and spanformation of the entire textile industry. In 2012, the total turnover of China's textile city group reached 97 billion 332 million yuan, an increase of 9.3% over the previous year, of which the fabric market turnover was 55 billion 703 million yuan, an increase of 14.5% over the same period last year, and the turnover of the Qian Qing raw material market was 41 billion 529 million yuan, up 3.6% over the same period last year. 
In the export area, the ASEAN market is showing vitality. Whether it is natural fiber products, chemical fiber and industrial textiles, clothing and accessories products, textile machinery products, exports are increasing. P 
 textile enterprises face more and more trade frictions, from the initial quota restrictions, anti-dumping, special safeguard measures to the current countervailing, technical barriers, corporate social responsibility, recall and other forms. With the increasing number of international technical barriers, the updating of technical indicators is faster and faster, and certification fees are higher and higher. This has raised the export threshold of China's textile products to a certain extent. At present, the operation mode of China's textile industry is shifting from extensive to meticulous, and over time brand expansion and other long-standing problems are gradually exposed. The phenomenon of high inventory has become increasingly prominent, which has affected the cash flow of textile enterprises and even led to the fragmentation of enterprise capital chain. High inventory has become the bottleneck of the development of the textile industry. 
 at present, the employment cost of India, Vietnam, Pakistan and other countries is only 38% of that of China, and the cost of raw materials is equivalent to 70%. The price of textile exports is about 10% lower than that of China. Under such circumstances, European and American buyers began to look for suppliers with relatively low production costs in Southeast Asian countries such as India, Bangladesh, Vietnam and Pakistan. The spanfer of orders has become increasingly apparent. 
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Less than P, domestic and foreign businesses have made it difficult for domestic textile enterprises to operate. This year, China's export of textile raw materials and products is 246 billion 70 million US dollars, an increase of 2.3% over the same period last year, a 18.3 percentage point drop from the 20.6% growth rate of the same period last year, which is 6.3 percentage points lower than that of the 7 major categories of labor-intensive products in the same period this year. 
 of which, the export of natural fiber products was 20 billion 200 million US dollars, down 5.3% from the same period last year, a drop of 24.2 percentage points compared with the same period last year. The export of chemical fiber and industrial textile products was 37 billion 720 million US dollars, down 0.8% from the same period last year, a 35.1 percentage point drop from the same period last year. The export of garments and accessories products increased by 188 billion 160 million US dollars, up by 3.9% percentage points over the same period last year, a decrease of 14.3 percentage points over the same period last year. In addition, the export volume of China's textile machinery products was 2 billion 240 million US dollars, down 0.4% from the same period last year, down 28.4 percentage points from the same period last year. 
 natural fiber products 
 the EU market continues to slump, ASEAN's small growth is less than /p.
This year, China's exports of natural fiber products in the top four markets totaled 11 billion 160 million US dollars, accounting for 55.2% of the total exports of natural fiber products over the same period. Among them, exports to ASEAN amounted to 4 billion 170 million US dollars, an increase of 3.7% over the same period last year; exports to Hongkong were US $3 billion 180 million, down 1.2% compared to the same period last year; exports to Bangladesh were US $1 billion 990 million, an increase of 2.8% over the same period last year; exports to the EU were US $1 billion 810 million, down by 23.3% over the same period last year. 
 from the main exports of natural fiber products, the export volume of all types of cotton fabrics ranks the top. Among them, there are mainly 8 varieties of exports exceeding US $600 million, accounting for 40.9% of the total exports of natural fiber products. 
 from the perspective of export enterprises, the export concentration of natural fiber products in China is relatively low, and the total export volume of the top 10 enterprises accounted for only 10.9% of the total export volume of the same period. 
 chemical fiber and industrial textiles /p >
 export volume decreased slightly, but exports to ASEAN market maintained a fast growth 
 this year, the export volume of China's chemical fiber and industrial textile products is 37 billion 720 million US dollars, down 0.8% compared with the same period last year. The total export volume to the top four markets is US $15 billion 220 million, of which the export volume to ASEAN is US $7 billion 130 million, up 12.6% over the same period last year. The US exports to US $2 billion 360 million, up 2.2% over the same period last year. The export volume to the EU and Hongkong markets is 3 billion 920 million US dollars and 1 billion 810 million US dollars respectively, down by 3.5% and 12.9% respectively. The total export volume of the above four markets account for 40.4% of the total export volume of China's chemical fiber and industrial textiles in the same period. 
 from the perspective of the main exports of chemical fiber and industrial textiles, there are 5 varieties of polyester varieties with the export volume of more than US $1 billion, and the total export volume accounts for 27.8% of the total export volume of chemical fiber and industrial textiles in the same period. 
 from the perspective of export enterprises, the export concentration of chemical fiber and industrial textiles in China is relatively low, and the total export volume of the top 10 enterprises in the export volume accounts for only 4.3% of the total export volume of the same period. 
 clothing and accessories products /p >
 exports increased slightly, and the ASEAN market grew rapidly, 
 this year, the export volume of clothing and accessories products in China is 188 billion 110 million US dollars, a slight increase of 3.9% over the same period last year, showing a low level of stabilization. Exports to the EU amounted to US $39 billion 670 million, down 12.4% compared to the same period last year, and exported US $33 billion 400 million and US $24 billion 450 million to the US and Japan respectively, representing a slight increase of 3.4% and 0.8% compared to the same period last year, and exported 15 billion 360 million US dollars to ASEAN, up by 59.2% over the same period. The total export volume of the above 4 markets account for 60% of the total export volume of clothing and accessories in China over the same period. 
 from the perspective of the main export varieties, mainly cotton based clothing. There are 7 varieties of export volume exceeding 4 billion US dollars this year, accounting for 23.8% of the total exports of clothing and accessories in China over the same period. 
 from the perspective of export enterprises, the export concentration of clothing and accessories in China is more dispersed than that of textile raw materials, and the total export volume of the top 10 enterprises in the export volume accounts for only 3% of the total export volume of the same period. 
 textile machinery products /p >
 exports declined slightly, and the growth rate of ASEAN and Bangladesh was faster than .
 this year, China's textile machinery products exported 2 billion 240 million US dollars, a slight decrease of 0.4% over the same period last year. Among them, exports to India and EU markets were 410 million US dollars and 180 million US dollars respectively, down 21.7% and 5.5% respectively from the same period last year, and 460 million US dollars and 180 million US dollars respectively for ASEAN and Bangladesh, an increase of 27.4% and 17.4% respectively over the same period last year. The total export volume of the above four markets accounted for 55% of the total export volume of textile machinery products in the same period. 
 from the perspective of export enterprises, the export concentration of China's textile machinery products is relatively concentrated, and the total export volume of the top 10 enterprises accounted for 22.9% of the total export volume of China's textile machinery products in the same period. 
 Description: the "7 types of labor-intensive products" described in this article include clothing, textiles, < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > category, furniture, plastic products, bags and toys; the "HS" coding range of "natural fiber products" Hai Gang is 50~53 chapter; the customs HS coding scope of the "chemical fiber and industrial textile products" in this paper is 59 and 58; the customs coding scope of "textile clothing and accessories products" in this paper is 58 chapters and badge. 
 when consumers pursue the principle of price supremacy, cheap fast fashion clothes are popular. When you can enjoy the new trend and not empty your wallet, why not? But when the fast fashion clothes quickly shrink, fade, size and so on, consumers find their cost performance is not as high as expected. Nowadays, smarter consumers want to buy better quality clothes and wear them better. 
 the temptation of low price 
James Dion, the author of the complete guide to open shop in retail industry and retail consultant James, said that the previous slogan of "De De" was also suitable for the clothing industry. "If clothes are more durable, consumers will eventually understand the difference between cost and price: the price is the money that consumers will pay now, and the cost is the total cost after time." 
 recently, Lifestyle Monitor Survey conducted an online survey of 6000 American consumers about their preferences in clothing, fashion and fiber. Lifestyle According to the survey, 44% of consumers believe that the quality of clothing has been worse in 2012 than in 2011. In the same survey conducted in October 2011, the answer was that the quality of clothing was flat in 2011 and 2010. 52% of consumers believed that the clothes they bought recently did not wear well before, compared with 50% of consumers surveyed in 2011. Meanwhile, according to the lifestyle survey data, 44% of consumers thought they would pay higher prices for better quality clothing, which is 3% higher than that in 2011. 
Elizabeth Cline, author of "P:" costumes: the high cost of cheap fashion, says consumers are not yet aware of their ability to buy quality clothes. "The problem is that although people who like fast fashion spend a lot of money on a lot of clothes in the store every time they buy a lot of clothes, but when they come across the wool dress that they really like, the value of 200 dollars, they can only get to the bottom because they have spent money on the clothes that they may not like soon. Cline believes that paying higher prices for better quality clothing is a matter of mind. "When consumers enter stores to buy desirable clothing, this has meant that their attitudes towards clothes have changed, and no longer simply consider what is the latest trend." 
 according to the lifestyle survey data, 24% of American consumers still buy clothes at parity supermarkets, though this figure is down from 27% in 2009. Another 24% of consumers buy clothes in chain stores, 14% buy them in department stores, and the percentage of consumers who buy clothes in specialty stores dropped from 16% in 2008 to 13%, and 8% of consumers went to discount stores. 
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 consumers are used to buying clothes or using coupons to get the best price performance in the discount season. For this reason, many people buy clothes that are thrown away by casual wear. When fast fashion retailers bring shocking low prices, "throw away clothes" become a part of clothing consumption. People throw them away before they wear clothes. But now the recession has prompted many people to become more cautious when spending. The implementation of the concept of environmental protection also allows consumers to think twice when dealing with cheap clothes at will. 
 high quality more often wear .
 at present, 77% of American consumers believe that the better quality clothing is made of natural fibers, which is significantly higher than that of 69% in 2008, higher than 73% in 2009, and 75% in 2010 and 2011 respectively. 
 American consumers love cotton products in many fashion categories. According to the lifestyle survey data, 96% of the consumers liked cotton and cotton blended jeans, followed by cotton t-shirts, 95% of the consumers liked, socks (94%), underwear (90%), Casual Shirts (86%), pajamas (85%), formal shirts (79%) and sportswear (71%). Compared with 2010, more consumers in 2012 said they liked bra (76%) and coat (50%) made of cotton and cotton blended materials. 
 Cline also said: "when people feel good quality fabrics, fit and work well, these feelings will be associated with a certain dress, which will increase their chances of dressing. Faster fashion clothes are easier to feel bad than others. Cline added, "I like natural fabrics because they feel good. The more you wear them, the more you want to take care of them. Polyester fabric feels like a plastic bag, because they are made of petroleum derivatives. People are reluctant to use plastic bags in supermarkets because of the idea of environmental protection, but they buy clothes made of the same raw materials. " 
At P, Dion said retailers should not worry that consumers will reduce consumption. "If people follow the principle of" quantity less quality and superior "purchase, they will buy goods at higher prices, thereby increasing sales profits, which is good news for retailers. But discount information has a certain impact on consumer shopping. They believe that the gross profit of retailers from each commodity is between 75%~90%, and all discount and discount prices confirm the idea of consumers - retailers have huge profit margins. In addition, the existence of discount stores and daily trading websites is also deepening the consumer's thinking. Therefore, I appeal to high-end shops not to discount blindly. The whole a href= "http://www.91se91.com/news/index_h.asp" > Fashion < /a > industry should guide consumers to establish a correct attitude towards clothing.