Business Men's Clothing Brand Is Developing Towards The Direction Of Big Fashion And Big Leisure.

The era of P is changing. The traditional leisure brand has raised the banner of fashion. The traditional business men's clothing is also moving towards fashion. Even the sports a href= "http://www.91se91.com/" target= "_blank" > dress "/a" has also been fashionable, and brands are turning to the leisure area. < /p >
Wang Jiayong, executive deputy general manager of P (Xiamen) Brand Marketing Co., Ltd., said that in recent years, whether business men's wear, women's wear or casual wear brands have been complying with the needs of consumer groups, heading for the direction of big fashion and big leisure. As a traditional business and leisure brand, AI Deng Bao is no exception. In 2009, it launched the fashion branch of the von dupb family, the new uptown. < /p >
< p > unlike the brand names of the strong men, the seven cards, and the men's clothing, the Gao Er Pu has been positioned as a fashion and leisure style since 2004, and once started a nostalgia for the past. After years of development and precipitation, Gao Er Pu has formed a unique brand culture concept, and the product sales network has spread all over the country. Facts have proved that this is the unique style of positioning, so that consumers remember Gao Er PU. < /p >
< p > < strong > how to fashion fashionable brand < /strong > < /p >.
Zhang Chunxiao, the brand director of Zhengda (China) Garments Co., Ltd., said that compared to sportswear, the operation of fashion casual clothes is much more complicated than that of P. Enterprises need to invest in high costs, from R & D to market channels, and management teams must be re integrated. There are many difficulties in the transformation process, and many entrepreneurs are hard to follow. "Transformation can not be completed overnight, which requires continuous exploration by enterprises. No matter how twists and turns this process takes, the first step is to move along the established direction. He believes that in the process of transformation, the brand must always have its own soul, focusing on the core elements, gradually adjusting and correcting the mistakes in implementation, optimizing and upgrading the brand image. Modern consumer groups pay more attention to the quality of goods and services rather than brand awareness. Therefore, to make the consumer loyal to the brand, we must do well on the one hand, and on the other hand, we should pay attention to word-of-mouth and narrow the distance from the consumers. < /p >
< p > he said that fashion and leisure brands are most worried about the problem of unsalable goods. Sports brand products vary little, inventory can be digested through discount sales promotion, while fashion casual clothing pays attention to popular colors and fabric collocation. Once the season is over, the product may become a permanent inventory. Therefore, fashion clothing enterprises must have Gao Min's sharpness and quick response to the market. < /p >
< p > how to match commodity price with commodity value is a big problem for fashion casual wear industry. Zhang Chunxiao believes that the domestic apparel brand operation lacks standardization, and under high cost pressure, the pricing of products is high. In case of inventory problems, products will be discounted, so enterprises will easily fall into a vicious circle and affect the normal profits of enterprises. Therefore, controlling the cost from the source and reasonably regulating the pricing system is also a top priority for brand development. < /p >
< p > < strong > how to turn the "fashion" wheel < /strong > /p >
< p > for entrepreneurs, the fashion they understand is different from the fashion of consumers. < a href= "http://www.91se91.com/" target= "_blank" > clothing > /a > the ultimate audience of the brand is the vast number of consumers. Therefore, when running the clothing brand, we need to empathy. What consumers need, what consumers want, as a "fashion leader", there must be a clear direction in mind. < /p >
Hou Changwu, chairman of Quanzhou Hou Hou planning Co. Ltd. and Deputy Secretary General of China Marketing Association, said that there is now a common way to develop clothing products, which is the re development of P buyers. ZARA is a typical brand that adopts a buyer's business mode. The buyer collects the fashion information, then analyzes it from < a href= "http://www.91se91.com/" target= "_blank" > designer /a >, then creates, keeps the product characteristic of "ZARA style". "Big brand clothing is researched and discussed by professional teams. They have mastered the current popular information, can take the pulse of the future trend, and some big brands even monopolize some functional accessories in the future, so that the market can follow their direction." But he also stressed that enterprises should not blindly copy the products of international brands. Otherwise, they will lose their brand uniqueness. They should learn to imitate and innovate together to get out of the brand's self style. < /p >
< p > Hou Changwu thinks that the demand and consumption ability of different age groups are different. The first thing that an enterprise should do is to clearly define the target consumer group, and concentrate on analyzing people's preferences and wearing habits, knowledge, culture and ideology at a specific age. < /p >
< p > secondly, clear the market terminal positioning. "Young people in cities and towns have different ideas, because the young people are willing to accept new things. The brand positioning for young consumer groups mainly explores the habits and customs of urban people. And if the age of brand positioning is relatively mature, and the main line of attack is the three or four line market, it is absolutely impossible to imitate the style of "a href=" http://www.91se91.com/news/index_s.asp "> market < /a > big costume. < /p >