ZARAZ What Measures Will Be Taken For Low-Key Digestion Of Inventory?

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Less than p ago, there was news on the Internet that we recruited a href= "http://www.91se91.com/news/index_c.asp" > ZARA < /a > China regional discount franchisee. The recruitment company was named "Chi Ji international trade (Hongkong) Co., Ltd." (hereinafter referred to as "extreme international").

To this extreme, the international side said that this cooperation is a domestic inventory clearing business conducted by its Italy headquarters and ZARA headquarters in Spain, and is not directly related to ZARA China.

ZARA China has not been positive about this cooperation.

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< p > in the industry view, although relative to other domestic brands, ZARA has been doing better in inventory, but with the increase of stores in China, the slow digestion of goods will also increase, and only by virtue of the price store is not good digestion.

If the situation is true, ZARA is to digest inventory in a low profile, and the follow-up may become a long-term inventory mode in China.

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< p > in the international investment promotion information entitled "ZARA invites the authorized discount shop partners in China", it is pointed out that at the end of each quarter, ZARA will sell all the stocks at the lowest price, and the partners will have the right to operate the official licensed discount stores as the selling point.

At the same time, it is emphasized that discount stores should be 70 kilometers away from the ZARA shop, and can not hang ZARA doors, but the store layout can be exactly the same as that of ZARA stores. All discount commodities are strictly prohibited to sell and advertise on the Internet.

In this regard, ZARA China did not respond positively to the fact that its headquarters in Spain had authorized the opening of discount stores in China, and only emphasized that "Inditex China does not accept any form of affiliate and agency. Inditex is a direct store in all stores in China".

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"P" to the international staff told reporters that this is the Italy headquarters and ZARA headquarters in Spain to cooperate with the domestic inventory clearing business, and ZARA China has nothing to do with.

And the investment they mentioned is also signed with the international contract, which gives them the sales authorization of the ZARA stock, and the sale authorization means that the products sold in ZARA in China are legitimate.

The staff also said, "ZARA has been cleaning up inventories in Europe, and the stock in China has been pported back to headquarters.

Our Italian company and ZARA have done many years of inventory clearing in Europe.

It was only in 2012 that it got its inventory clearance business in China.

Without authorization, it is impossible to purchase large quantities of goods, and there are already customers doing discount business in Nanjing area.

We can ship three stocks from all over the world, and we can't do without regular channels.

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< p > reporters interviewed the headquarters of Inditex Spain in the form of mail, but no reply was received before the deadline.

The international side said that the reason why ZARA China did not know about the matter was that the share of the inventory processing business was rather small and would not be notified to the Chinese side.

In the case of "a href=" http://www.91se91.com/ "target=" _blank "> clothing" /a ", industry independent commentator Ma Gang, although ZARA did not give an exact response to the matter, the above situation is still possible.

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< p > reporter understands that in foreign countries, the inventory of ZARA is cleaned up by Lefties, a discount store opened by Inditex.

There are such stores in Spain, Mexico, Paris and Oporto, but there are no such stores in China.

ZARA price stores will also have some discount promotions, but less frequently, and less discount.

In the industry view, with the increase of ZARA stores in China, there will be more and more slowly digested products, so it is necessary to clean up inventory channels.

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< p > "compared with your LOGO discount store, this is selling your own goods through other people's channels. We want to build a long lasting business model to make it a solid a href=" http://www.91se91.com/news/index_s.asp "/a" channel.

Ma Gang pointed out that, if the situation is true, ZARA is in the low inventory, and this also ensures the image of the store.

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< p > a analyst who does not want to be named pointed out that this investment information is a relatively harsh condition from 70 kilometers away from the direct shop.

"The existing channel of ZARA is basically in a second tier city. The implication of this regulation is that it can only open stores in three or four line cities."

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