Accelerated Expansion Of Overseas Markets, UNIQLO Parent Company Intends To Acquire GAP

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< p style= "text-align: center" > a href= "http://sjfzxm.com/news/index_f.asp" > UNIQLO /a > parent company intends to purchase GAP < /p >

< p > < strong > has copied GAP mode < /strong > /p >

Less than p ago, foreign media reported that Xun group was interested in acquiring GAP.

But GAP spokesman Edie Kissko declined to comment.

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< p > on the day of the news, GAP shares closed up 4.8% to 32.88 dollars, and the intraday price rose 7% to 33.55 U.S. dollars, the biggest single day gain since last August.

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< p > in fact, from 2004 to 2011, the annual sales of GAP decreased by more than 1 billion 600 million US dollars, a decrease of 32%.

Compared with ZARA, H&M and other fast fashion brands, the new fashion a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" and cheaper prices can be launched in 12~21 days. The GAP of products such as T-shirts and khakis has almost lost its competitive advantage in 90 days or even longer production cycles.

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< p > an industry also told reporters that although it is not possible to confirm whether XXX group had such a takeover intention, the sample of UNIQLO's pition to fast fashion in early years was GAP. Before UNIQLO fire, GAP was Japan's only strong foreign fast fashion brand. At that time, its powerful terminal collection and logistics distribution enabled it to have the ability of rapid design, production and update, all of which gave inspiration to UNIQLO.

Since then, UNIQLO has adopted this mode from product design and production to final sales.

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At the same time, UNIQLO and GAP both want to get involved in the "light luxury" field to improve their profits and brand value. From this point of view, the short-term goals of the two fast fashion brands are very similar.

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< p > at the end of November last year, XXX Group acquired J Brand Holdings LLC 80.1% shares from Star Avenue Capital and J Brand, which cost about $290 million plus 10 million dollars in consultation fees.

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< p > J Brand is a high profit brand. The net sales of J Brand in 2011 amounted to about 124 million US dollars.

Tadashi Yanai (Liu Jingzheng), chief executive of fast marketing group, has also said: "we will continue to expand our brand in some affordable luxury categories and strengthen our group's ability in the cowboy category."

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GAP, which has long focused on making T-shirts and jeans, has also been hoping to pform into luxury goods or high-end products. P

In December last year, GAP bought Intermix for $130 million in cash, indicating that GAP has made a first step towards luxury industry in the past 5 years.

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< p > Ryui Masa also said that fast retailing group has billions of dollars in preparation for acquisitions.

This may be the fastest way, but this is also a big bet.

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< p > another analyst said that if Xun group wants to have a firm grasp of the US market, it should buy a strong American brand, such as GAP.

In 2007, Xun marketing group wanted to buy New York Barney department for $900 million, but it was rejected.

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< p > < strong > expansion route < /strong > < /p >

< p > but for Ryui Masa, building up UNIQLO may be more conducive to the long-term development of the brand than direct acquisition.

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At present, P is expanding its brand line with UNIQLO as its core.

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< p > November 2012, XXX group opened a multi brand comprehensive store called "Uniqlo Marche" in Ginza department store in Tokyo. Its brands such as Uniqlo, Comptoir des Cotonnniers, PLST, G.U and so on are sold in this store.

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"P" and UNIQLO are also making some attempts to diversify.

For example, from the second half of 2011, UNIQLO has continued to launch a cooperative program with "a target=" "_blank" href= "http://www.91se91.com/" > designer < /a >, and the design category covers a wide range.

In terms of product style, UNIQLO's joking and cheap are also at the forefront of the industry.

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< p > of course, the most commendable is UNIQLO's application of SPA (Specialty storeretailer of Privatelabel Apparel) very well.

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"P" commentator Ma Gang has told reporters that, because there is no intermediate link, UNIQLO can "provide products and services of the same quality at lower prices".

Mastering the right of channel control can also effectively control product quality. In addition, as all retail outlets are directly managed by the company, they can get store sales information in time, adjust product structure and improve service quality, avoiding the shortcomings of traditional methods that are too slow to respond to the market.

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Less than P, now there are nearly 1000 stores in UNIQLO, and sales are rising.

Fast marketing group earnings also showed that, thanks to the active overseas expansion strategy, the net profit increased by 31% to 71 billion 650 million yen (US $918 million) in the last fiscal year ending 8 in 2012, operating profit increased 8.7% to 126 billion 450 million yen, and revenue grew 13% to 928 billion 670 million yen.

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In P expansion strategy, UNIQLO seems to place more emphasis on emerging markets than strong.

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< p > UNIQLO told reporters that the Chinese market is particularly valued.

In 2012, UNIQLO opened a total of 138 stores in the mainland of China.

Ryui Masa also announced plans to open thousands of stores in China last year. In the next ten years, UNIQLO will expand every 3 days at a store, and will adopt direct mode.

Ryui Masa hopes that in the next 10 years, the share of Chinese market sales can exceed the Japanese market, reaching 1 trillion yen.

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< p > however, UNIQLO's parity strategy and single store large-scale mode also bring pressure on its cost control and profit growth in its rapid expansion.

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< p > Ma Gang analysis, high quality attracts customers, but low prices make their profits limited.

Moreover, UNIQLO's clothing is not entirely fashionable. Compared with ZARA and H&M, its popularity is far from enough.

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< p > because of this, in January this year, it was reported that UNIQLO intends to go to IPO in the year.

In this regard, UNIQLO told reporters at the time, in 2013 will still maintain a high speed shop, but there is no relevant information about the listing.

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