Functional Socks Export Red
< p > Zhejiang Oriental hundred stockings Manufacturing Co., Ltd. was established in 1988. It is a professional socks production and processing enterprise.
The hundred stockings industry has the most advanced computer hosiery machines in the world, such as Italy, Japan and the United States. It produces all kinds of single and double needles for men, women and children socks, including terry socks, pantyhose, Japanese two toe socks and disposable socks.
It produces 15 million pairs of socks each year and 90% exports to Japan, Australia, the United States, Europe, South America and other places.
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< p > hundred socks industry specializes in research and production of socks suitable for all kinds of needs.
For example, we need to wear stockings for logging, wear business socks for wedding wear, golf, football, skiing and mountaineering. We have special socks for sports. We can also wear special household socks on the floor of our home.
Although only 200 employees, but in 2012 exported 3 million pairs of socks, marketing in Europe, North America, Japan and other regions.
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< p > analysis < /p >
< p > this case shows that the socks industry launches its own brand according to its functions, opens its market and improves its competitive strength.
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< p > believe that many men have encountered such a small problem, go to a friend's home for a visit, take off their shoes and enter the door, found that his socks broke a hole, toes exposed, very embarrassed.
In order to solve this problem, the socks industry invented the socks made of Kevlar fibers with bulletproof vest, which is known as "never breaking holes".
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< p > socks are developed and processed to win customers. For example, the traditional Japanese furniture is usually made of wooden flooring. They are accustomed to sitting on the floor or eating slippers, no matter how they eat or sleep. They often wear household socks at home, so as to increase the friction of socks. A good household sock bottom plate will add a grain of silica gel to increase the friction force of the sole and have the function of skid resistance.
While Americans love outdoor sports, when they do a sport, they often buy functional socks that match sports.
For example: professional running socks, in order to buffer the pressure on the heel during running, will make a terry pad. In order to remove sweat from the movement, make a breathable mesh on the toe part. In order to prevent the socks from going off before and after the movement, add rubber bands to the foot arch to fix the socks.
Such professional socks not only enable athletes to run faster, but also protect the athlete's feet and prevent injuries during sports; outdoor socks for climbing are often worn outdoors and can not be changed in time for socks. Therefore, socks should have the effect of sweat absorption, air permeability and odor prevention. Australian Merino wool is often used because wool has good thermal insulation, and it can absorb sweat and breathe, and remove the odor.
Europeans are fascinated by fashion, and they are not vague about the small details of socks. So Europeans buy socks to pay attention to whether the socks are beautiful and fashionable.
Now, the domestic economy is getting better and better, more and more Chinese people begin to pay attention to it. The domestic high-end socks Market is waiting to dig in depth.
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