Fashion Underwear, Fashion And Fashion, Gretun Unveiled A Blue Sea In Shenzhen Underwear Exhibition.

Griton is the new highlight of the new category of the eighth Shenzhen international brand underwear exhibition. It will be passed to the brand concept of "fashion underwear and fashion Joker" for consumers. It will promote the underwear industry upstream and downstream, and its appearance will bring new fashion underwear experience to people.

Griton brand belongs to the Guangzhou world Thai group. It is a large enterprise integrating product design, development, production and professional marketing. The brand advocates the style positioning of "fashion underwear and fashion Joker". Its product structure is mainly based on fashionable underwear and classic underwear. It is composed of 100 pairs of single shirts, single trousers, fashionable underwear, vest and casual household clothes, and is a product combination of four seasons.

Wu Mingtao, Gordon Gordon. Opened in 1986 clothing In the past twenty years, the factory has made the first set of autumn clothes and trousers for Xia Shan, and has a unique understanding of fashion underwear and classic underwear. As a new brand of the new brand of the eighth Shenzhen international brand lingerie exhibition, what kind of surprise will gretun bring? For this reason, we made an exclusive interview with Guangzhou Thailand. Clothes & Accessories Wu Mingtao, chairman of Development Co. Ltd.

　　 Focus on fashion underwear and fashion joker.

Gretun, the fashion designer of British metropolis, is pursuing fashion, elegance and unfettered fashion with the design concept of "fashion underwear and fashion Joker". Griton product has two product lines, that is, the four seasons dominant product combination based on basic underwear and fashionable sweater and single trousers. The product is pursued by all kinds of products, from underwear to underwear, trousers and clothes In any case, collocation is perfect. "I only concentrate on one thing in my life," said Mr. Wu, founder of gretun brand.

Griton's target consumer group is positioned as a fashion group pursuing free life. The psychological age is 25-35 years old, and can extend the physiological age between 20-40 years old. Griton integrated the idea of "free and free life" into every product, creating a new feeling from outside. The Griton brand has the British gene, and its early design often communicates with the British fashion design industry. However, the brand design concept and style are more internationalized, and the design style is elegant and fashionable.

　　 Appearing at the Shenzhen lingerie exhibition, Griton comes for you.

In May 2013, Wu Mingtao will take the first appearance of gretun brand in the Shenzhen international brand underwear exhibition. When referring to the purpose of the exhibition, he is very clear about telling the bra brand and underwear industry, gretun "come for you"!

"Our product is targeted at the first and second line bra, mainly sold in underwear store. Now underwear brand stores need some products to supplement, and we are the best partners to complement the category, and the bra brands complement each other, symbiotic and win-win. This exhibition in Shenzhen will be the first time we will show the products of gretun in autumn and winter in 2013, presenting the concept of gretun brand. Griton precise positioning is a comprehensive brand with both underwear and underwear. Now the bra market lacks the combination of brand and combination. It is the best partner to supplement the bra category. Griton is just for underwear.

Griton's basic underwear, that is, the bottom underwear, the conventional style, is made of comfortable fabric texture and fine ingredients. The underwear and fabric are very comfortable. All the indicators are quite professional.

　 Quick production and quick sales to avoid market risks

Griton brand has been established for two years, but already has a strong supply of fabric resources throughout the country. Under the backdrop of the backward production chain of the entire Chinese market, Griton has optimized the production line management, and has been producing fast sales from raw materials, weaving, dyeing, finishing, cutting, packaging and sales. The whole cycle has been shortened to two or three months, ensuring the freshness of fashion underwear, and speeding up the turnover of agents and reducing their pressure.

Griton's market is evenly distributed across the country, and its target sales channels are located in municipalities directly under the central government, provincial capital cities and other key three tier cities, most of which are the top three underwear brand agents in each province. In the sales mode, gretun fully integrated channel resources, increased the promotion of the terminal image, with the brand development awareness of the provincial and prefecture level dealers to do a good job of image terminal formation. Griton has always supported the rapid and effective development of the brand sales outlets by the cooperative store in the middle store and store store mode, in order to consolidate the foundation for the long-term development of the brand.

　 Underwear blue ocean, huge market space

Griton's products are unique, have their own ideas and ideas, from underwear to underwear extension, and wear underwear and fashion, the market is far larger than bra and household clothing market. Because a lot of underwear is difficult to enter the shopping mall. Generally, it is difficult to support Ping Yao ratio and need abundant supplies to supplement single products. Griton's products increase the richness of underwear category.

Griton will make men's underwear and ladies' underwear in the future. The four seasons underwear products of gretun include men's and women's underwear, and the products will occupy half of the underwear shop. Mr. Wu said frankly that although gretun has not yet become the leader of a fashionable lifestyle, he firmly believes that it will be the future of brand development.

　　 The two strategy is to seek further development.

In addition to gretun brand, the company has a large professional production base in Xia Shan, and is committed to doing ODM services in the underwear industry. At present, it specializes in underwear for underwear brand, standardization of process and specialization of production. ODM is targeted at the needs of local chain stores for underwear, and cooperation is more selective. As a production base, it can serve more underwear brands. It can also tailor some brand names to the representative brands of service industries, and develop them according to the needs of underwear brands, aiming at the satisfaction of brands. With the two strategies of the company, gretun will develop into a famous brand of the world. Its production base in the gorge will also serve better underwear brand in the industry.