The Market For Shoes And Clothing Has Gone From Bad To Worse. "Children'S Market" Has Become The Mainstream.

< p > with the improvement of consumers' self-consciousness, personalized demand is constantly increasing. In the past, the sports brand that dominated the shoe and clothing market has experienced an unprecedented development decline.

In the past two years, the shoe and clothing market has been in turmoil, the stock phenomenon has been aggravated, profits have declined, and even foreign brands are hard to escape. Adidas, Nike and other sports big names have begun to shrink in China.

With the market decline of adult shoes and clothing, cedar and children's market showed a good growth trend.

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< p > > a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > shoes and clothes < /a > the market is going from bad to worse, so that many adult shoes and clothing enterprises will turn their attention to the children's market and try to seize the largest share of the market.

Lining, Anta, 31st grade and so on are the first tier sports shoes and clothing brands in China. They also use their own market advantages to fight for children's shoes and clothing market.

In 361 stores, children's sportswear has become an important category.

Last year, the brand of domestic shoes and clothing was even worse. Lining turned off thousands of terminal stores, and the stock of Semir clothing was over 1 billion.

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< p > industry insiders say that although the materials used for children's shoes and clothing are saved, the price is not lost to adult shoes and clothing, and the profit is much higher than that of adult shoes and garments.

High profits and broad market space are the key to attracting many adult brands to enter the field of children's wear.

Another key reason is that the current domestic a href= "http://www.91se91.com/" > children's shoes < /a > market has not yet formed a complete brand system, such as men's shoes, women's shoes, casual shoes and sports shoes. In the market share of domestic manufacturers, only about 30% have brand names, and 70% have no brand status, which also provides a space for the entry of adult brands.

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< p > however, adult shoes and clothing will open up children's market, so don't blindly follow suit.

Children's shoes and clothing are very different from adult shoes and clothing in terms of product development, brand promotion and marketing channels, so we need to formulate different development strategies.

For children's shoes and clothing market this new cheese market, in addition to Nike, Lining, Adidas and other sports brands, Semir, Metersbonwe and other leisure brands also join the competition for children's shoes and children's clothing.

In this market of children's shoes and clothing, there is no smoke in the market. The movement of brand sports shoes is much more active than that of casual brands.

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< p > kappa China held a new signing ceremony of brand signing in Beijing. The "kappakids" is officially unveiled. Lining group has announced in a high profile that it will enter the field of children's clothing with a brand-new management team and brand new logo. It also released the development plan of Lining's children's clothing in the next 5-10 years, and the 361 degree is the first opportunity to seize the opportunity.

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< p > in the children's market, the three top three small Adidas, small Nike and Barbara are the children's brands dominated by adults' a href= "http://sjfzxm.com/news/index_f.asp" > shoes and clothing brands < /a >.

The children's brands, which originally occupied the field of children's market, such as elves, Disney, Mitch, and so on, are not afraid to look down upon in the face of fierce competition.

According to relevant media reports, the Barbara brand carries out product subdivision from the age of children, such as the introduction of infant and child products, infant and infant brand.

More about brand clothing in the field of baby clothing.

From the perspective of industry competition, the children's clothing industry of adult sports brand has developed rapidly, including small Adidas, small Nike, and 360 Kids.

However, most of these brands are concentrated in the field of sports children's wear, but there are no famous brands in the field of cartoon, fashion and leisure.

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< p > but on promotion, the marketing strategy of children's shoes and clothing is not more narrow than that of adult shoes and clothing, sports sponsorship, advertising resources and channel resources.

The industry suggested that in the process of digging children's market, we should take the form of dislocation competition, expand the product line, achieve dislocation and differentiation in the market positioning and product design, and show the children's personality from the aspects of quality, color and style on the basis of guaranteeing children's comfort.

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