Why Clothing Prices In China'S Clothing Market Rose Fiercely In 2013?

(P) once upon a time, people were shocked to find that they could hardly buy anything in the store with 1000 yuan in their hands.

Even at the end of the year, shopping malls take advantage of all kinds of gimmicks to carry out "Crazy" discounts. Consumers still see more and buy less.

The a href= "http://www.91se91.com/" target= "_blank" > clothing "/a" in the mall is really too expensive! The expensive price makes consumers scream "can not afford".

So, what factors pushed up the price of domestic clothing brands? < /p >

< p > "it's too cold this year to buy a pair of long tube boots, but the price is more than 2000 yuan.

Remember to buy a pair of boots in the last two years, which is more than 1000 yuan.

The current price is really hard to bear. "

Consumer Miss Bai complained, "if I go up so much, I will not give up without hitting half off."

< /p >

Ms. Chen, who wants to choose a coat for himself, is also complaining that the price of clothing is too high: "this year a brand long coat is priced at 3980 yuan, and the similar style last year is 3000 yuan, and the price is going too far."

< /p >

< p > before, the price of the clothing of the ordinary brand in the shopping mall is basically based on three figures. At present, the price of cashmere sweaters of any non famous brand is at least two thousand or three thousand yuan.

Insiders told reporters that the average price of winter clothing rose by about 20% over the same period last year.

In recent years, < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > category, men's clothing prices have almost doubled, and women's wear has increased by about 60%.

< /p >

< p > < strong > manufacturers say that the cost increases < /strong > /p >

What is the reason why the price of clothing has risen significantly this year? The most important thing that journalists heard in the interview is "cost increase". P

"Cotton price has dropped from 30 thousand yuan per ton to the current 18 thousand yuan, but it has not brought benefits to garment enterprises."

Xiao Hong, the head of a medium-sized garment enterprise, said that the drop in cotton prices was limited to the real benefits of the enterprises.

The fabric 30%~60% used by the general clothing enterprises uses cotton, but they basically buy raw materials from the cotton mill and do not buy cotton directly.

In addition, considering the production cycle, they usually purchase about half a year in advance for production.

At present, the price of cotton yarn in the cotton mill is 36 thousand yuan per ton, and the price has not changed much.

< /p >

< p > Beijing's a href= "http://www.91se91.com/" target= "_blank" > dress < /a > Company Director Yang and Xiao Hong hold similar views.

The decline of cotton prices is mainly affected by the small and medium enterprises that survive on the "price advantage". The cost of falling cotton prices is far from being able to compensate for the increase in labor costs and research costs for the garment enterprises that regulate the model.

He said that taking a garment as an example, the proportion of raw materials in cost is decreasing, and the proportion of labor cost has increased from 15% to 30%, and the proportion of energy cost has increased from 10% to 15%.

< /p >

< p > he disclosed that compared to last year, the raw material cost of each < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > increased by only 20 yuan, but the workers on the assembly line averaged an average salary of more than 2000 yuan last year, and this year has risen to nearly 4000 yuan.

Nevertheless, costumes cost only about 30% of the price tag.

< /p >

< p > < strong > shopping malls are getting higher and higher. < /strong > /p >

Zhang Jianjun, P, has been doing the clothing business for 15 years in Liaoning.

Years of hard work have enabled him to have his own outlets in many major cities throughout the country, and his hometown in Liaoning also has its own garment production plant.

"A famous shopping mall in Beijing which specializes in high-end products has our clothing, and the price must match it."

Zhang Jianjun's self-confidence makes reporters suspicious.

"To put it this way, the price of clothes that normally enter ordinary stores is doubled on the basis of the purchase price."

He said, for example, the company launched more than a dozen down coats this year, priced at 300 yuan ~400 yuan, but the retail price of shopping malls is more than 700 yuan ~900 yuan.

"The price of medium and low-grade brands will double at the base of the purchase price, and the price of medium and high-end brands will be 3 times ~4 times the price of the market."

Zhang Jianjun said this is an open secret in the industry.

< /p >

< p > a woman who has been engaged in garment production and processing for many years told reporters that the market is now getting higher and higher, and it is also necessary to deal with the discount. After the clothing enters the big shopping mall, the price can only go along with the market and raise the selling price.

< /p >

< p > in the interview, many clothing brand dealers mentioned the price composition of clothing.

A garment, the price tag 1/3 belongs to the manufacturer, and the profit of the manufacturer can reach half.

That is to say, the price of a garment is only about 1/6.

1/3 also belongs to wholesalers or agents, and the last 1/3 is the cost of retail channels.

< /p >

< p > shopping mall is one of the cost of retail channel.

According to the difference of the floor, location, brand awareness and sales status of different brands, the amount is different.

< /p >

< p >, a person in charge of shopping malls said that the rental of shopping malls is really improving because the operating cost is improving.

Labor, logistics, warehousing, advertising investment, channel construction, store rents, hydropower and other costs are rising.

In addition, in recent years, the competition in the retail industry is fierce, and more and more shopping malls are being built.

Moreover, in order to maintain a good shopping environment, shopping malls should be constantly renovated and maintained.

As a result, the rise of clothing prices in the terminal market is inevitable.

< /p >

< p > {page_break} < /p >

< p > < strong > pformation of commercial channels is imperative. < /strong > /p >

< p > "the market price of clothing doubled, reflecting the difficulty of the profit model of shopping malls."

Zhu Zhenkai, a management consultant and partner of the strategic consulting company, said the joint point mode is the mainstream mode of retail enterprises, especially department stores.

At present, the main business models of large shopping centers are joint point deduction and leasing operation.

The former reduced the business risk and financial risk of the shopping mall, but at the same time, it also formed many disadvantages such as the homogenization of the brand, the decline of the profit level and so on.

The rental business leads to rents rising, and eventually pferred to distributors through the form of increased deduction.

"One of the reasons why the price of clothing has gone up is that shopping centres frequently offer discount promotions."

The boss of a garment factory told reporters that in the past, there were at most two deep promotions in one quarter, but now once a month, the promotion is normal and the discount can be as low as 77% off.

All these require brand suppliers to make profits, and suppliers must only raise their original prices.

< /p >

< p > besides, another important reason is that domestic clothing brands are competing for the high-end line in recent years.

Geng Liping, Professor of economics at Beijing Technology and Business University, feels deeply.

"A large number of large commercial enterprises serve only a small number of high-end consumers. A large number of middle-income and below consumer groups are gradually excluded from the target population by large shopping malls and shopping centers."

Geng Liping said that the fast rising rent of traditional retail industry not only eroded the profits of retail business, but also made the retail industry gradually abandon the good quality and cheap products, and infringed the interests of consumers, especially low-income consumers.

< /p >

< p > in Geng Liping's view, the main direction of the operation of the international brand and high-end brands with higher profits will be the embarrassment of large department stores and shopping centers operating in thousands of stores, customers gradually decreasing, and goods without discount.

< /p >

Since P last year, domestic economic growth has begun to slow down. The decline in sales and profits of large retail businesses, especially department stores, has become a common phenomenon.

During the interview, many people in the industry said that sales performance has been declining year by year. For the department store industry that is in the "cold winter", it is urgent to pform and innovate business channels.

In addition to breaking the development bottleneck through upgrading the format and mode, how to reduce prices and reduce the burden of < a href= "http://www.91se91.com/news/index_s.asp" > consumption /a is probably the most important problem for Chinese department stores.

< /p >