The Price Of An Ordinary Garment Tens Of Times From Factory To Consumer Price.

< p > do you feel that the price of < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > is getting higher and higher. When did it start, a humble coat in the ordinary shopping mall began to be priced in "thousand yuan" as a unit. It would be a luxury dream to see the a href= "http://www.91se91.com/" target= "http://www.91se91.com/" and "clothes < < ten" on the Internet.

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< p > how much is the true price of a garment? How big is the price gap of each distribution terminal? Recently, the reporter contacted the head of a garment factory in the South and listened to the story behind the clothing pricing.

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< p > > strong > several times the price gap < /strong > < /p >

< p > this garment factory is located in Guangzhou Shenzhen area. It not only produces its own orders, but also acts as OEM for famous clothing companies.

Recently, the factory leader returned to Nanjing from Guangzhou Shenzhen area. After a round of shopping in Nanjing's big and small mall and clothing store, he told the "gold securities" reporter that the retail price of clothing was much higher than that of his imagination.

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< p > "a women's down jacket, our factory price is about 130 yuan, the export price is about more than 180 yuan, to the wholesale market like Nanjing, north of China, it has become about 300 yuan, the price of boutique clothing shops entering the roadside has risen to six hundred or seven hundred, and the brand is put to the mall, at least 1000 yuan."

As the upper reaches of the industry, the head of the South garment factory shook his head and smiled.

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< p > the head of the garment factory introduces that clothing prices are mainly divided into factory price, tail price and sign price. The retail terminal of clothing sales mainly includes wholesale goods, ordinary retail stores, shopping centers and networks.

Under normal circumstances, the price of the same clothing ordinary storefront is higher than the ex factory price 20%-30%. After entering the shopping mall, it is understandable that the price is higher than the factory price of about 50%-60% because of the brand value promotion, but the price in the market is totally higher than this level.

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< p > "although the selling prices of different retail terminals are different, they all have one characteristic, that is, virtual high.

The average retail price and wholesale price of ordinary clothing products I see are a few times or even hundreds of times.

The South garment factory official said.

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< p > < strong > a variety of < a href= "http://www.91se91.com/news/index_s.asp" > pricing < /a > system < /strong > /p >

< p > according to the introduction, in the current retail terminal, the price of shopping malls is generally based on the tag price.

The factory manager recalled, "brand dealers are becoming smarter, and the price tag is also higher every day. When we price the brand, the most exaggerated thing is that a price tag was directly set to more than 5000 yuan last year. This is the first time for a small and medium-sized garment manufacturer like ours."

While other retail terminals, although the overall price is lower than the market price, but because of flexible pricing, the same product can be priced in a variety of ways.

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In the interview of P, the head of the garment factory told the reporter a story.

Last year, the factory commissioned a number of women's clothing for a well-known clothing company. After the delivery, the company left a batch of final orders, which were sold off by a clothing seller in Nanjing. At that time, the price of each invoice issued by the factory was about 100 yuan, while the seller sold more than 800 yuan for each piece.

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< p > outside the physical retail terminal, the price of the network retail terminal is also rising.

It is understood that the current network retail terminal, the same type of clothing in addition to the end of the list and high imitation goods, authentic goods and physical retail terminal prices are almost the same.

And some retail terminals do not have the source of goods, and the price of the network retail terminal is not low at all.

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< p > "there is no such deep feeling in the factory. If we look at it, we can see that there is no real price for clothing, and the pricing system of each household is different."

The factory manager sighed.

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< p > < strong > low end market Nuggets turning point < /strong > /p >

< p > the head of the garment factory bluntly pointed out that the price of domestic clothing is rather confusing. "For Brand Company, every family has its own pricing system, but it is not a reasonable and unified pricing system."

"The same is a mink coat. Why is it worth thousands of dollars here, changing labels or changing places into tens of thousands of pieces?" < /p >

"P", the person in charge added that the price of many garments could not be considered because the retail terminals liked discount at present.

"Our factory is very simple, it is the price of this price, but once the clothing products are on the retail channel, the price will become unacceptable to us."

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< p > reporter learned that during the Spring Festival, the responsible person ran a lot of clothing sales and retail terminals. He sighed that at present, the domestic clothing market has high-end and middle end, but it ignores the most demanding low-end customers. "All clothing brands are trying hard to raise the price to highlight the quality but ignore the needs of most customers."

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< p > "the high price of clothing is definitely not good for consumers, but it may also be a business opportunity for dealers. Because I think there is a lack of a truly popular retail terminal in the domestic clothing market. Under the high price of clothing, small and medium-sized a href=" http:// www.91se91.com/news/index_c.asp "> clothing retailing" /a "can be a good nugget in this niche market.

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