Discussion On The Clothing Consumption Market Of Hebei In 2013

< p > New Year in snake year, the department store industry in Shijiazhuang, Hebei province has a good start.

According to the monitoring of the city commercial bureau, in the past Spring Festival Golden Week, 9 large commercial retail enterprises and 6 catering enterprises, such as the northerner group, Ginza east shopping mall, Carrefour bailing warehouse and Jianhua shopping mall, realized sales revenue of 568 million 600 thousand yuan, an increase of 19.1% over the same period last year.

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< p > in the store stores of North mall, Le Tai Center, Wanda Plaza and so on, < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > has become a hot spot of consumption.

In the first month of the first month, the sales volume of the shopping mall increased by 40%, and sales of children's articles, clothing for middle and old age, accessories and so on were better. The sales volume of Jianhua Department store during the holiday season increased by about 16%, and winter boots, cotton clothes and cashmere sweaters led to the sale of clothing products.

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Less than P, driven by the general growth of mass consumption, the personalized consumption of clothing is also showing a thriving trend.

With the Internet entering thousands of households, a href= "http://www.91se91.com/" target= "_blank" > dress "/a" fashion has also swept the world with this ride.

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< p > in the first World Shopping Plaza under the northerners group, LV, GUCCI, FERROGAMO and other international top brands have been put down, and Ed, Hardy, CK, PINK, REPLAY, PAUL FRANK and other non mainstream clothing brands have taken a firm foothold.

The change of consumer demand promotes the continuous subdivision of brand style. The consumption of clothing in this provincial capital city is becoming more and more personalized.

The clothing of Ed hardy brand from the United States mostly produces a series of casual clothes from the tattoo patterns of eagle, tiger, skeleton, demon and other tattoos designed by the master, creating a magnificent and depressing feeling, which is popular among the fashion people.

Counter sales staff told reporters that the brand T-shirt price is 10~20 times the ordinary brand, the style is very unique, and therefore has relatively fixed consumer groups.

During the Spring Festival, the larger sales items were t shirt, < a href= "http://www.91se91.com/" target= "_blank" > cap < /a > and Hoodie suit.

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< p > with the improvement of people's living standard, the consumption of high-end clothing such as fur is also increasing.

According to the relevant person in charge of the North City Mall, because of the temperature in winter this year is lower than in previous years, the sales of fur clothing increased obviously. Most consumers choose a short mink coat with a price of around 10000 yuan.

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Ms. P, deputy manager of Cache and Cache Cache, told reporters that last year, the market demand was not high, and she closed five stores.

The two brands are more casual and cost-effective, and are favored by students and young professionals.

Judging from the sales situation during the Spring Festival, this year is likely to continue to expand.

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< p > the relevant person in charge of the North mall told reporters that from the clothing sales situation during the Spring Festival period, the low and medium brand is still the main force to drive sales volume.

In the past few years, the local acceptance of the fashion trend has been one year late compared with that of Beijing, which is only more than 200 kilometers away.

In recent years, the trend of local consumer demand and diversification has shown that the trend of "a href=" http://www.91se91.com/news/index_h.asp "fashion" /a will affect the inland city at an increasing speed.

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