CHIC Overseas Exhibition Area Guidance+Docking Help Brand Transaction Landing

　　2013CHIC China International Clothing The theme of the overseas exhibition area of the Expo will be "force bearing, foreign style". With an area of 26000 square meters, the exhibition will attract more than 400 foreign clothing brands to participate in the exhibition, which is the largest number of participating brands over the years. It is reported that the exhibitor brands of this exhibition are mainly from the United States, France, Germany, Italy, the United Kingdom, Spain, South Korea, Turkey and dozens of other countries. The clothing for the exhibition basically covers men's clothing, women's clothing, leather, fur, pregnancy, baby and children, knitting and other categories. Among them, brands from France, Germany, Italy, South Korea, Hong Kong and Taiwan all participated in the exhibition in the form of exhibition groups. Most of these brands and exhibition groups are concentrated in Hall W1 and Hall W2 of China International Exhibition Center (new hall) where the overseas exhibition area is located. In addition, there will be a few brands and exhibition groups scattered in various professional exhibition areas.

Since the exhibition area of 8000 square meters more than ten years ago and the development of more than 100 exhibitors, the brand and exhibition scale of overseas exhibitions of China International Clothing and Apparel Expo have undergone tremendous changes. Since 2008, the number of overseas brands participating in the exhibition has remained above 300 every year, showing a steady increase year by year.

　　 European brands become the "main force"

In recent years, due to the continuous downturn of the European economy and the shrinking of the local market, the demand of many European brands in the local market has always been difficult to break through, while the Chinese market still maintains a high demand enthusiasm for international brands. At the same time, Chinese consumers have a high degree of recognition for the fashion, design level and product quality of European brands. Therefore, the enthusiasm of foreign brands for the Chinese market has been growing.

According to the recruitment of CHIC Overseas Exhibition 2013, the attraction of the Chinese market to foreign brands is still great. However, compared with the obvious increase in the number of European brands, the number of Asian brands participating in this year has decreased compared with previous years. Although the Chinese market is generally recognized as the market with the greatest potential, for brands with good performance in the local market such as South Korea, they pay more attention to the local market. Therefore, recently, European brands have gradually become the "main force" of exhibitors of CHIC overseas exhibitions.

Among the overseas brands participating in the exhibition, the number of Italian brands increased most significantly. Affected by the domestic economic downturn, domestic demand in the Italian market is sluggish. In addition, Italian enterprises are mostly small and medium-sized, and more need to rely on the support of the government and other relevant institutions to expand the overseas market. It is reported that the number of Italian clothing brands participating in this clothing expo is about 80, the number of brands has increased by about 60% compared with last year, and the booth area has also increased by 20% compared with last year. Among them, the Italian Foreign Trade Association (ICE) has the largest exhibition group. In addition, other Italian small enterprises will also participate in this China International Clothing and Accessories Fair through the organization of local associations and exhibition companies. Among them, the Italian Genoa Exhibition Company will organize a group of local beach swimwear and underwear enterprises to participate in the exhibition for the first time. In addition, the growth rate of exhibitors and booth area of the French and German exhibition groups also remained above 15%.

　　 Improve brand access standards

In 2008, CHIC China International Clothing Expo Overseas exhibitions have attracted 388 foreign brands, accounting for more than 40% of the participating brands of the whole expo. Therefore, in recent years, the pursuit of the number of brands is no longer the main goal of the exhibition, and improving the overall quality of participating brands is an important direction of the transformation of the exhibition.

According to the relevant person in charge, CHIC Overseas Exhibition has now strictly selected the participating brands from all the brands that were welcomed in the past to the brands that are now selected, and has focused on the international second tier and above brands. For small and medium-sized brands, the sponsor mainly assesses their product fashion, quality and suitability for the Chinese consumer market, so as to clarify their positioning and achieve good exhibition results. It is reported that Tom Tailor, a young and fashionable German jeans brand, Carrie Huiba, a women's clothing brand, and Alexander McQueen, a British fashion brand, and other international well-known brands will appear at this clothing expo.

　　 The guidance mode changes with the market

With China's growing influence in the world, more and more enterprises in Europe have begun to pay attention to the Chinese market. However, due to objective factors, they cannot really understand China objectively and comprehensively, which also causes many obstacles for foreign brands to enter the Chinese market. In addition to the lack of cooperation experience with domestic enterprises, little is known about China's consumer market. Therefore, as a platform for foreign brands to enter the Chinese market, CHIC Overseas Exhibition is also responsible for comprehensively and systematically introducing the Chinese market to foreign enterprises.

In this regard, according to the new characteristics of Chinese market consumption in recent years, the sponsor will help overseas brands to prepare for cooperation with e-commerce and multi brand stores, and help them establish the direction of market expansion. During the exhibition, the organizer will invite domestic authoritative business consulting institutions to connect with the participating brands and provide consulting services on site. At the same time, it will also introduce the preparations for overseas brands to enter the Chinese market according to their characteristics, so that they can be more targeted when participating in the exhibition, and can quickly find partners that are truly suitable for each other during on-site business docking. In addition, during the exhibition, the sponsor will specially invite German experts with international trade experience and representatives of Chinese trade companies to hold a seminar on "How to enter the Chinese market", to answer questions and answer questions for overseas brands.

　　 "Complete docking" is the key to brand landing

As an important part of the exhibition, "Trade Matchmaking Fair" was praised and recognized by many foreign businessmen and buyers when CHIC Overseas Exhibition tried this service for the first time in 2012. This year, while continuing this service, CHIC will pay more attention to the implementation of pre exhibition communication and post exhibition continuity services.

In order to implement the docking of commerce and trade, the sponsor collected enterprise demand information in advance by using the network database, combined with the exhibition's own data and partner's data, integrated the actual situation of buyers, shopping malls and dealers to screen and classify, and then distributed the collected information of overseas brands to dealers and buyers in a targeted manner. In addition, experts were invited to guide the docking from domestic dealers and foreign manufacturers to remove obstacles to cooperation between Chinese buyers and foreign brands.

Foreign exhibitors generally regard China as the main export market for their products, and are unlikely to directly open stores in China or even transfer production to China. Take the Italian exhibition group as an example. Although there are many brands participating in the exhibition, most of them are small and medium-sized enterprises and family processing workshops. In this regard, the sponsor targeted to find domestic multi brand stores, small and medium-sized retailers and domestic retail terminal stores that will have demand for their products for foreign brands; For international second tier brands, help them find agents to develop the Chinese market; Enterprises that have established permanent establishments in China will provide services according to their key needs and their own characteristics.

Moreover, the organizing committee will also strengthen the continuity service after the exhibition. In view of the fact that many overseas enterprises reported to the organizing committee after the previous exhibition that many buyers with cooperation intention encountered many inconvenience when contacting after the exhibition. It is understood that these problems mainly lie in the obstacles of language and communication between the two sides, as well as the unsmooth logistics connection. In this regard, the sponsor will strengthen the continuity service after the exhibition, help both parties solve the obstacles in communication and circulation, and enable them to successfully sign the agreement to complete the brand landing work.