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How Much Is The Exhibition? How Should Shoes And Clothing Enterprises Choose?
@ Zhang Jiameng (general manager of Fujian hi climbing sporting goods Co., Ltd.): < br / > < br / > for our finished products enterprises, exhibiting and exhibiting function is larger than what we have been looking for in the past. Take this year's Canton Fair as an example, the cost of exhibitors and our orders received from the Canton Fair are basically flat. The exhibition has been reduced to chicken ribs: food is tasteless and abandoned. Now participating in exhibitions all over the country will play a more important role in our company: meeting with old customers. Taking the Chengdu sports fair as an example, through the opportunity of participation, we have communicated with the agents in the Chengdu area and even around Sichuan. This effect is still very obvious. < br / > < br / > @ Nie Wen (director of brand management center of Qipai group): < br / > < br / > this is a wave of waves. In the face of surging exhibition industry, enterprises should be more careful to participate. Generally speaking, we will only take part in two kinds of exhibitions, one is an industry event that can enhance brand image, the other is a gathering of fashion exhibition. Like Qipai, most of the famous brands in China have passed the initial stage of investment promotion and expansion of popularity. The next step is how to enhance reputation and loyalty. < br / > < br / > @ Li Zhifeng [chairman of China Sports Products Co., Ltd.]: < br / < br / > more and more exhibitions, but less and less in the exhibition. In the past, exhibitors could bring many orders, everyone loved to take part in it, but now, even if it is an international large-scale exhibition, it is not seen which foreign trade enterprises have brought orders back. And domestic brands do not need to get orders through exhibitions. At the very least, they spend money on making images. I am more practical, and there are many channels to do the image. If we participate in the exhibition, the main purpose is to order, and the exhibition that is difficult to get orders is unattractive. < br / > < br / > @ Hu Zhenzong (assistant president of the alligator group): < br / > < br / > now the distributor is better than the marketing director and will not place an order because of the exhibition. Now the function of the exhibition is changing and has become a propaganda port. However, it can not be said that the exhibition is of no value. When enterprises are in spanition, or when new product categories are released, they need to be advertised. Besides, it is also good to attend exhibitions or visit occasionally. After all, you can still learn about the formats and trends of some industries in the exhibition. < br / > < br / > @ Chen Xiaokang (general manager of Jinjiang lten Ke shoes and Clothing Co., Ltd.): < br / > < br / > the purpose of the exhibition is three: to display its brand; to contact new and old customers, to grasp the latest market trends; to observe and learn from peers. However, foreign trade enterprises should also be selective in selecting exhibitors. For example, our company has chosen exhibitions including the most influential Canton Fair, as well as the overseas professional footwear exhibition - the German GDS shoe exhibition. < br / > < br / > need to be reminded that the effect of exhibition can not always be ideal. Exhibitors are only a kind of help, and the most important thing is to rely on themselves.
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