CHIC2013 Women'S Wear Seeks Breakthrough In Innovation

< p > < strong > a small number of < a href= > http://sjfzxm.com/news/index_h.asp > fast fashion > /a > /strong > /p >

Nowadays, the importance of fast response ability of clothing brands is beyond doubt. P

In the textile and apparel supply chain, which involves many aspects such as spinning, weaving, production, management, logistics and terminal, the brand's quick response capability is a comprehensive consideration of the whole supply chain management capability.

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Less than p years ago, the garment industry of a href= "http://sjfzxm.com/news/index_f.asp" > textile > /a has begun to attach importance to rapid reaction.

In 2004, when he was president of the China Textile Industry Association, Du Yuzhou formally put forward the "four in one" brand value concept of quality, innovation, quick response ability and social responsibility, and put the rapid response in the scope of brand development.

And domestic clothing brands are paying more and more attention to rapid response.

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< p > ONEMORE women's wear is a fashionable women's clothing brand founded by zhe Wen Mo Brand Management Co., Ltd. of Ningbo zhe group. Its characteristics reflect the quick reaction ability and the main concept of "fast fashion".

ONEMORE was officially launched in the domestic market in the spring of 2012 and decided to appear in CHIC2013.

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< p > it is understood that the Sino zhe group has successfully launched the GXG men's wear brand. After 6 years of development, the brand has made outstanding achievements in the domestic garment industry, and has won frequent acclaim.

Later, China zhe group launched the gxg1978 menswear brand.

At present, the development of men's clothing brand GXG and gxg1978 has stabilized.

The company official said that after years of development, the company has accumulated some experience in brand operation and management, and has accumulated a lot of resources. The group has always wanted to have a women's wear brand, so there is a ONEMORE women's wear market.

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< p > according to the introduction, the company has signed a profit sharing cooperation mode with several high-quality suppliers in China, breaking the traditional OEM mode, from the new planning to the production and production, and it can be completed within a month.

ONEMORE will have new products listed every Monday, and the replacement rate of goods will be very fast. At the same time, ONEMORE stores display only five pieces of inventory per commodity, which belong to a variety of small business models.

ONEMORE has unique cooperation with suppliers to make the supply chain system very sensitive, greatly improving the lead time of ONEMORE (the leading time is from design to the time of selling clothes on the counter).

In terms of leading time, ONEMOER is shortest as long as 15 days, usually 30 days; domestic garment enterprises usually take months.

It is also known that ONEMORE launches about 2500 fashions a year, and every fashion is limited, even if it sells well.

In the competitive clothing sales market, the efficiency of this kind of operation, which is updated with overspeed, a lot of small amounts, and the production and sale, can be more adaptable to the development of the market.

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< p > in fact, at present, some a href= "http://sjfzxm.com/news/index_c.asp" > brand > /a > has done a good job in quick reaction.

For example, some women's clothing brands will be divided into two lines in actual operation, one is the futures line for franchisees to order, that is, the traditional order system, the brand develops ahead of time, gives orders to franchisees, and the other is fast single line, which has a relatively short response cycle. This requires that control production and inventory control become the key.

At the same time, the brand will cooperate with foreign relevant planning companies so as to get the first-hand popular information in time and develop products suitable for domestic consumers according to the information so as to synchronize with the international trend.

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< p > "the outline of building a textile power" (2011-2020) also wrote: "in the production system, the rapid response ability directly reflects the brand's market adaptability."

Indeed, in the era of fierce competition, if the brand is not strong enough to adapt to the market, it will only be waiting to be eliminated.

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< p > < strong > develop a new path < /strong > /p >

Shortly before "P", CCTV's "focus interview" reported that the international brand and the domestic brand entered the department store were treated differently, which is said to be the core of the domestic clothing brand.

But on the other hand, today's brand development is not only a way of department stores, but also some new sales patterns and marketing modes, which bring new surprises to the domestic garment industry.

For example, the new classical Chinese style women's clothing brand of Hangzhou Jiaxi Clothing Co., Ltd. talks about TAMSOON, which is a new way to explore the mode of operation club.

"Our goal is not to make money, not financial games. We want to know what kind of interpretation of the" Chinese wind "recognized in the world, and what kind of interpersonal relationship can be established in the rising Chinese mainland, to influence and even lead the rapid change of fashion culture industry.

Chou Xiaojing, chairman of the company said.

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< p > it is understood that the TAMSOON brand was originally planned to enter the high-end department stores in China at the beginning of its founding. However, with earlier research and feedback from customers, the company gradually discovered that many high-end customers did not want to go shopping in department stores. The reason may be that their identity may want to enjoy more privacy and more free services.

For this part of the customers, the new and more comfortable way of consumption experience is more urgent.

Based on this, Tan TAMSOON timely triggered the idea of "singing meeting" in the club mode and turned it into reality.

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There is a very rich service content for customers in < p >.

According to Chou Xiaojing, this club mode is embodied in the form of the humanities club, the overall image club and the small clothing club.

Among them, the humanities club is the embodiment of cultural dissemination; the overall image club creates a longing environment for customers, personalized services, is a resource integration place; small clothing clubs are upgraded versions of clothing stores.

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< p > in order to cooperate with the development of the "celebration meeting", song TAMSOON has developed the mobile phone APP, and has made new media marketing with the help of the mobile application client.

Last July, the APP client was formally launched.

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< p > industry insiders analysis, APP < a href= "http://sjfzxm.com/news/index_cj.asp" > marketing < /a > will be "popular" in the clothing industry. Mobile APP mobile providers have opened up new channels for the development of clothing retailing.

Because with the increasingly fierce competition in traditional channels and the "herd up" of traditional e-commerce, the clothing industry is constantly seeking new and changing channels, and its marketing mode is also diversified.

Nowadays, with the popularity of intelligent mobile phones, more and more clothing companies extend their olive branches to mobile phone marketing.

More importantly, mobile APP can bring more brand interaction experience to consumers. In today's "experience economy" era, it is not surprising that APP marketing is favored.

It is understood that UNIQLO, 361 degrees and other domestic and foreign brands have launched their own mobile APP.

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"P", the pursuit of parity fashion women's clothing brand Siya duo, after joining CHIC last year, will continue to force CHIC this year.

It is understood that the brand officially entered the Chinese market in 2011. At present, there are more than 300 shops in China, and the "footprint" is located in all parts of East China, Southern China, central China, North China, northwest, southwest and Northeast China.

Last year's first entry to CHIC, Siya duo, attracted the attention of many consumers with the special effects of large holographic 3D digital window.

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< p > "Siya Duoduo" is still dominated by traditional franchising.

You Dongping, chairman of the company, advocated the culture of "mindfulness, altruism and virtue" as the vitality of the brand. Perhaps the brand spirit of "altruism" has become the secret of success of Siya.

Some analysts believe that the brand slogan of "Ya Ya Duo", "you also have a legend", is concerned with all participants, not the ideals of the business owners. At the ordering meeting, the video of the successful experience of the agents was specially produced, emphasizing the sharing of success rather than encouraging the agent to join the order. Goods emphasize the replenishment capability, not just the ingenious design.

This series of actions has won positive response from agents.

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