Executive Director Of Bosideng Meidon: Exploring The New Blue Waters Of The Decisive Market

On the morning of April 27th, the commendation meeting of the national model workers and advanced workers was held in Beijing. Mei Dong, executive director and executive vice president of Bosideng International Holdings Limited, has been awarded the honorary title of "national labor model". This is the second outstanding social worker who has won the honor after Gao Dekang, chairman of the board of directors of the company, was awarded the national model worker in 2000.

She has been in Boston for 25 years, and has grown from one ordinary sewing worker to the leader of the company. clothing The new blue ocean of winning the market. With her superhuman courage, wisdom and courage, she promoted her own brand Bosteng to enter the international market, making Bosideng the only world famous brand in China's garment industry and promoting China. Down Jackets The scale of the industry, the expansion of production and the overall leap of technological innovation and quality upgrading have made great contributions. She treats her employees like children, and is also keen on social welfare and philanthropy, giving generously to those who need help and spreading the seeds of love throughout the country.

She is Mei Dong. Mei Dong, executive director and executive vice president of Bosideng International Holdings Limited.

Mei Dong, like his name, is like plum blossoms in winter. She is devoted to her work, diligence and diligence. Over the past 25 years, Mei Dong has won the hearts of the people, the warm hearts and the hearts of the people with extraordinary courage and noble character. She has been awarded the title of advanced individual, advanced industrial production, excellent professional and technical workers, women's post talent pacesetter, outstanding professional and technical workers, excellent party members and so on. In 2009, the National Women's "women's achievements", Mei Dong was awarded the honorary title of "women's achievements" by the all China Women's Federation and the National Women's "women's achievements" team. Be worthy of being China Textile and clothing The outstanding representatives of tens of millions of workers.

　 Marching into the world

Play the strongest voice of China's own brand

As an enterprise operator, Mei Dong is very busy every day. In the past 25 years, she has devoted herself to her work and has been striving for excellence. Bosideng has grown from a small village factory to Asia's largest down garment production base, and has gone out of a successful road for private enterprises to implement the famous brand strategy. 25 years of hard work, and 25 years of spring and autumn, under her promotion, Bosideng has entered the international market with its own brand, and has completed the transformation from down to functional fashion, from fashion to hi-tech, from commercialization to humanization, and the enterprise has also completed the evolution from extensive to intensive.

At the beginning of the development of enterprises, Mei Dong realized that if we want to achieve greater development, we must go abroad to improve our competitiveness in the international market. In the mid 90s of last century, after the restructuring of the enterprise, she was ordered to take charge of the company's export business. Mei Dong diligently studies, strictly demands, seize opportunities and accumulate more resources to expand Bosideng's international trade channels. With her promotion, Bosideng became the first Chinese garment enterprise to enter the market of Russia and European and American countries, and export earning increased year by year. 1997年11月，公司順利取得進出口自營權，獲得通向國際市場的許可證;1999年，波司登羽絨服成功進入以品質要求嚴格著稱的瑞士COOP零售網絡，成為中國首個以自主品牌打入歐洲市場的服裝品牌;2003年9月，波司登羽絨服成為羽絨行業首家通過國家進出口商品免驗認證的品牌，出口業務風生水起逐年增長;2007年，波司登羽絨服被國家質檢總局授予“中國世界名牌產品”稱號，成為中國服裝行業唯一的世界名牌;同年10月11日，波司登在香港聯交所主板成功上市，品牌影響力、企業戰略理念、資金實力都得到空前提升;2009年，盡管國內服裝企業普遍遭遇國際金融危機影響，波司登外貿出口總額卻逆勢猛增25%，產品在歐美市場的銷售額和利潤雙雙飄紅，在國際服裝市場奏響中國自主服裝品牌的最強音。 Bosteng sales and market share has been the first in China for 15 consecutive years. It represents the trend of China's winter clothing for 14 consecutive years. It has led the industry change wave 4 times, becoming the leading brand of China's textile and clothing, and has been praised as "fashion pioneer in the field of winter clothing". {page_break}

Dedicated dedication

Search for new blue waters to win the market

Before becoming the executive vice president of Boston, Mei Dong presided over the company's marketing headquarters. In his term, Mei Dong played a decisive role in the rapid expansion of Bosideng's national market. At the beginning of his term, Mei Dong was keenly aware that the down garment was influenced by seasons and fashions, and the market demand was changing rapidly. The quick response ability was one of the main reasons that affected the development of the down jacket brand. She resolutely made decisions, made bold adjustments to the original marketing system and marketing area of Bosideng, and established a new marketing mode with closer ties with dealers, more scientific management and faster operation. It also strongly promotes Bosideng to fully import ERP Information Engineering in order management, raw material testing, production and manufacturing, external processing, warehousing and logistics, and marketing services, so as to create a comprehensive supply chain with fast response and effective execution. Mei Dong insists on extending the product quality and service quality to the forefront of the market, and promotes Bosideng to set up a product sales system and an after-sale service system with the trinity of enterprises, sales branches and sales terminals.

After years of painstaking efforts, Bosideng has set up 84 sales branches nationwide, with more than 5000 outlets, covering all provinces, autonomous regions and municipalities directly under the central government. Since 2008, Bosideng enterprise information construction is getting better and better. The project of "application demonstration of supply chain management system integration platform for manufacturing enterprises" has been checked by the provincial level. The scope of the project covers the main business links such as sales, purchase, inventory, production, logistics and distribution management. After implementation, the company reduced inventory and liquidity 20%, and logistics turnover speed increased by 28%. In 2009, Bosideng trial water network sales, enterprise self run shop and Taobao flagship store opened less than half a year to achieve sales of 39 million 500 thousand yuan. Under the leadership of Medong, Bosideng marketing team has become the trump card of the domestic market, and has continuously created the sales miracle of Chinese brand clothing. In the three week of 2~22 November 2009, the total sales of Bosideng down clothing in the domestic market amounted to 697 million yuan, up 86% from the same period last year. According to the market statistics and monitoring data released in 2009 by the China industry and enterprise information release center of the National Bureau of statistics, Bosideng down garments sold in the market share of 24.94%, ranking the national sales champion. In the second place, Xue Zhong Fei, fifth ice cream, seventh KangBo and Bosideng brands occupy 37.96% of the market share of the country, and firmly establish the absolute leading edge in the field of domestic winter clothing. The most impressive and admirable impression of the industry is that in 2005, the sales headquarters of Medong was less than one year. The annual sales volume of Bosideng jumped from more than 3 billion 800 million yuan a year to 6 billion 500 million yuan, almost doubled.

In recent years, Mei Dong has taken an active part in the strategic transformation of Bosideng's four seasons development strategy, vigorously expanded non seasonal products and business areas, and promoted the transformation of enterprises to world-famous clothing brand integrated operators. In 2008, two Bosteng men's wear flagship stores opened in the UK, opening China's own brand stores to the European market. In 2009, Bosideng bought the Jiangsu KangBo clothing and the US tidal brand Rocawear, and launched the large-scale expansion plan of Bosteng men's clothing at home and abroad. In the list of "the 600 most prestigious companies in the world" released by Reputation Institute, Bosideng ranks 160th among the 25 large enterprises in the world, becoming the top ranked brand of Chinese clothing enterprises.

This year, Mei Dong is more directly involved in the implementation of product mix adjustment and brand optimization combination, pushing Bosten men's clothing, urban fashion and leisure brands BOSIDENG VOGUE and SNOWFLYING. In the company's development plan, the percentage of non - down clothing business in Boston will be increased to 30% in the next 3~5, making the company grow into a multinational group with sales amounting to tens of billions. Talking about the important role of Mei Dong in the company's marketing, the employees of Bosideng marketing system all feel the emotion: "Mei Zong's selfless devotion and perfect work style deeply infected the whole team. Under her leadership, we work with goals, methods and spirit, and we can move forward closely around the company's overall goals.

　 people oriented

Compose warm and harmonious Symphony

People are the first element of the development of enterprises. Employees are the promoters of enterprise development and the most valuable asset of enterprises. Every employee means a responsibility for Mei Dong. She put the interests of employees in the first place, concerned about their personal development, improved their living environment and raised their income level. At the same time, it is also committed to strengthening vocational skills training for employees and cultivating employees with advanced cultural knowledge. "Protecting employees' employment stability, giving reasonable remuneration and benefits, providing opportunities for growth, helping and promoting personal development of employees is an unshirkable responsibility for enterprises. As long as employees feel warm, they will take their enterprises as their own homes, and they will stimulate their enthusiasm." Mei Dong said with deep feeling.

In daily work and life, Mei Dong takes the initiative to care for employees and listen to their voices. She insisted on safety production as the top priority of every work. She always talked about safety, safety and safety, increased input in safety facilities, and achieved remarkable results. She also made great efforts to improve the staff's housing and accommodation conditions, and promoted the company to build spacious and comfortable apartment buildings at various production bases. There are youth activity centers, life supermarkets, post offices, ATM terminals, telephone bars, Internet bars, cable TV, fans, sofas, toilets, balconies and other facilities in the living area. To enrich employees' spare time life, she also organizes trade unions to hold collective birthday parties for employees every month, and carries out "enterprise culture month", as well as a variety of activities and competitions that are widely welcomed by employees, holding various training, opening reading rooms, activities rooms, and so on, so as to improve the quality of employees themselves.

Mei Dong deeply loves her own businesses and employees. She always cares for her employees in a simple and caring manner for their employees, and gives every possible care to their employees and their families. Bosideng has thousands of salesmen scattered throughout the country. Mei Dong is afraid that they are alone in the absence of constraints. They have signed an agreement with them. The annual sales award is not distributed to the family members, but is handed directly to the family members. It is obvious to the employees that they are responsible for their responsibilities and their families are responsible.

Bosideng has more than twenty thousand employees, of whom about 80% of the front-line workers are migrant workers and migrant workers. Many employees have not received systematic professional skills training, and their professionalism and technical level are relatively low. To this end, Mei Dong is committed to arranging planned cultural knowledge and job skills training to improve the overall quality of employees, providing them with an environment of continuous growth and common development of enterprises, and cultivating a large number of skilled and talented front-line soldiers. In addition, she boldly promoted young people of about 30 years old, and thus trained a number of highly qualified practical talents with both ability and integrity. They created a large number of dedicated and dedicated employees for the development of Bosideng career, and achieved a win-win situation for enterprises and employees.

　 Responsibility

Change your sincerity with my love.

In the wealth sense of Mei Dong, wealth means responsibility, and only by assuming the responsibilities that we should fulfill, will we be worthy of the expectations of the people and the demands of the times. In early 2008, southern China suffered severe snowstorms. She promoted the donation of more than 110 million yuan of down coats donated by the company to support the disaster area, sending warmth to the victims. After 5. 12, after the Wenchuan earthquake, she led the company to donate donations to the disaster area and aid the construction of Beichuan secondary school for more than 83 million yuan, and personally ordered the arrangement to open up a green channel for employment for the masses and students in the disaster area. It has absorbed more than 400 Sichuan personnel into Bosideng. In April of this year, after a 7.1 magnitude earthquake in Yushu, Qinghai, she suggested that the company's board of directors donated 11 million yuan worth of disaster relief materials to the disaster area, bringing love and greetings to the affected people. In fact, these are just the epitome of Mei Dong's commitment to charity. Over the years, she has promoted the company to invest a lot of money in charitable charity, science, education, culture, health, disaster relief, public welfare and environmental protection, and donated more than 500 million yuan to charity. She actively pays back to society and has a tight sense of responsibility. She and her colleagues have created a brilliant corporate culture of "I love you for your sincerity".

Over the years, mey Dong has been strict with the standards of outstanding Party members and measured himself with the qualities of outstanding entrepreneurs. She has no earthshaking heroic words, only the down-to-earth and ingeniously grasp the ingeniously; no lengthy generalizations, only sincere and selfless silent dedication. With her high sense of ownership, she has made extraordinary achievements in every post. As an enterprise manager, Mei Dong has realized her ambition of "creating world famous brands and promoting national ambition". As an ordinary working woman, Medong has become a model of Chinese women's dedication and dedication in the new era. Mei Dong embodies the noble character and Gao Jie sentiment of an outstanding Party member and a national model worker.

Today, Bosideng is bigger and the brand has started, but Mei Dong always sticks to the same sincerity and persistence in the heart: when the enterprise is small, it is its own; the enterprise is big, is the society, the country and the people, must be responsible for the society, the country and the people.