China Overtakes The US As The Most Important Market For Textile Dyestuff Huntsman

Huntsman (Huntsman) is the largest specialty chemicals in the world. dyestuff One of the manufacturers and marketers is the world's top 500, founded by Jon Meade Huntsman (SR) in 1970, mainly chemicals, plastics, automobiles, aviation, and Jon Meade Huntsman. textile At present, there are more than 12000 employees, such as footwear, paint and coatings, and the operators are all over the world. Many big brands such as Nike, Adidas and burshelon are all Huntsman's customers.

Huntsman and China are also very influential. As early as 1992, the polyurethane technology service center was set up in Shanghai. In 2006, Huntsman textile dyeing and finishing (China) Co., Ltd. was established in Guangzhou. It is worth noting that the current US ambassador to China, Jon Meade Huntsman (Jr), has briefly served as chairman and CEO of Huntsman group, and he has a Chinese name "Jon Huntsman".

In March 11th, on the occasion of the 40th anniversary establishment of Huntsman group, I interviewed Mr. paulhulme, global president of the textile and dyeing division of Huntsman group.

　　 China surpasses the US

Becoming Huntsman's most important market

In August 17, 2006, Huntsman textile dyeing and finishing (China) Co., Ltd. was established in Guangzhou, which is the inevitable result of the transfer of global textile center to Asia, especially China. At that time, Peter Huntsman, CEO of Huntsman group, asserted that in the next 5 years, China would surpass the United States as the largest market for Huntsman business. Taking root in China shows Huntsman's great confidence and long-term vision of China's economy.

Reporter: please tell us about the development of Huntsman textile dyeing and finishing department in China.

Paul: China is the most attractive growth market for us. We now have many important production facilities and assets in China. We have expanded our R & D center in China. It is not only a local research center in China, but also an integral part of our global research center. Our technological power in Europe, the United States and India will shift to China. In terms of business composition, 55% of our textile dyeing and finishing business's global revenue comes from Asia, and 50% of these 55% come from China.

Reporter: after purchasing the textile dyeing and finishing business of Huntsman, we have reorganized its textile department. Please introduce some important changes of Huntsman in recent years.

Paul: when we bought the textile dyeing and finishing department of Ciba in 2006, the Department was almost on the verge of bankruptcy. Indeed, for the Ciba group, this piece of textile is not its core business, nor is it aware of the whole. Textile industry The development has shifted from the west to the trend of the Orient, so if we did not buy it at the time, it would be bankrupt like now. In recent years, we have made a series of adjustments in the global layout, shifting major production facilities to Asia, reducing the number of employees in Europe and North America, and attracting more talents in Asia, especially in China. After 3 years of restructuring and efforts, the business sector has now turned the corner.

Reporter: what is the current situation of textile dyeing and finishing industry? What kind of goals does Huntsman hope to achieve?

Paul: the current situation of textile dyeing and finishing industry is very unique, and it is the first time that I have met in 30 years. Desta was bought by Kiri in 2009, but up to now, their four big factories in Germany have not returned to normal operation. In addition, the company announced that it would close its textile chemicals plant in Switzerland, and it is estimated that the plant will be moved to Asia in the next two or three years. We have another competitor who has announced that we no longer do textile chemicals business. For the first time in history, three of the four big suppliers have problems, which has caused great uncertainty to customers. In contrast, Huntsman's strategic focus is very prominent. We are still focusing on the Department of textile dyeing and finishing. We hope to make full use of our competitive advantage during this turbulent period to retain our main customers.