Principles For The Division Of Exhibition And Booth Of Clothing Exhibition

 
< p > the division of exhibition areas and booths is another important basic preparatory work for the planning and booth marketing. It will not only affect the overall effect of the clothing exhibition, but also affect the activities of exhibition agencies, exhibitors, spectators and exhibition service providers during the exhibition period, such as the management of the exhibition venue by exhibitors, the selection of the exhibitors, the convenience of visitors to the exhibition, and the convenience of exhibitors for exhibitors. The exhibition area and booth should be divided in advance before the exhibition. Exhibitors of similar exhibits were arranged in the same exhibition area during the exhibition. In the exhibition area, exhibitors can generally choose their own specific booths according to their own requirements. The division of exhibition area and booth is related to the exhibition and the overall image of the exhibition. Therefore, we should pay attention to the following principles when dividing the exhibition area and booth. < /p >
< p > < strong > 1. According to the category of exhibition, the principle of exhibition area < /strong > < /p >
< p > according to the classification of exhibits, it is to display similar exhibits in the same area on the basis of satisfying the requirements of exhibits. This is the first and most fundamental principle in dividing the exhibition area. Clothing exhibitions are generally divided into categories according to their clothing categories. If there are many international exhibitors, the international exhibitors can be arranged individually in one exhibition area instead of according to the requirements of the exhibition category. Generally speaking, the exhibition area is "International Pavilion" or "overseas exhibition area". < /p >
< p > < strong > two, easy to visit the audience principle < /strong > < /p >
< p > the division of the exhibition area and the booth should make it easy for the target audience who is interested in certain exhibits to find all the stands showing the exhibits. The products associated with the exhibits can also be found in the adjacent exhibition areas. To do this, attention should be paid to following the rules of visiting people. Generally speaking, in China, people are accustomed to walking directly after entering the pavilion because of the influence of traffic rules. If they can not directly go forward, they are accustomed to turn right; there are more people in front of the entrance, main passages, service areas and large booths of the exhibition hall, so it is easy to form a large crowd to watch a certain booth or exhibits. Therefore, visiting the passenger flow is also one of the important factors that should be fully considered when the exhibition area and booth are divided. Good exhibition area and booth Division will promote the volume of exhibition trade and enhance the status of mice in the audience's mind. < /p >
< p > < strong > three, which is conducive to improving the exhibiting effect of exhibitors < /strong > < /p >
The division of < p > a href= "http://www.91se91.com/news/index_z.asp" > exhibition area and booth < /a > has a direct impact on exhibitors' exhibition effect. For example, if one or several standard booths are clamped in some special booths, the standard booths will become very inconspicuous. If some minor themes are placed in the best location of the pavilion, the overall effect of the exhibition will be greatly reduced. Therefore, the division of exhibition areas and booths should not only conform to the characteristics of the exhibits, but also take into account the effect of the booths and the convenience of the audience to visit and gather so that the exhibitors' exhibition effects will not be greatly affected. < /p >
< p > < strong > four, according to local conditions, < /strong > < /p >.
Apart from taking full account of the needs of all participants in the exhibition area, the exhibition area and booth should also take full account of the site conditions of the exhibition hall and adjust measures to local conditions. P For example, whether they are open space or standard booth, exhibitors do not want to have pillars in their own booths. If there are pillars in the exhibition hall, we must consider that the pillars should not be placed in a booth. < /p >
< p > < strong > five, which is conducive to the on-site management and on-site service principle < /strong > < /p >
< p > first, the division of the exhibition area and the booth should pay attention to the fire safety of the exhibition hall, so as to facilitate timely evacuation of people in case of emergency. Therefore, it is necessary to ensure that any booth can not obstruct the service facilities of the exhibition hall. Some of the service facilities in the exhibition hall are one of the important guarantees for the safety of exhibition, such as not covering fire hydrants, blocking fire and safety passages, and shielding electric boxes. < /p >
< p > < strong > six, principle of overall consideration < /strong > < /p >
< p > the so-called "overall consideration" is to arrange the exhibition area and booth at the same time, and make unified arrangements for all the exhibition stands under the premise of running the exhibition well and meeting the needs of the exhibition. In the arrangement, the interests and convenience of the exhibitors, exhibitors, spectators and Exhibition service providers can be maximally taken into account. The division of exhibition areas and booths, if neglecting the needs of a certain area, will bring adverse effects to the related aspects and cause chain reaction, thereby affecting the effect of the whole exhibition. < /p >
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