China Acupuncture Association: Spring For Buyers
In the home textile industry, whether there is an innovative measure to keep pace with the times is a standard for measuring the future development of an exhibition. For the 95 session of the Chinese Acupuncture Association, innovation is the source of its continuous development.
In 2012, the whole Spin The performance of the market is not satisfactory. Therefore, in 2013, the development of textile enterprises became more cautious, and the trade fairs were also affected to a certain extent. Yu Yuenan, vice chairman of the China Textile Business Association, said about the ninety-fifth session of the Chinese Acupuncture Association. "As the market situation is not clear, the exhibitors have become very cautious, but as an important platform for business exchanges, we will make a lot of innovations in this session, hoping to help enterprises tide over the difficulties. Because the more peaceful the industry is, the more prosperous the exhibition will be. "
According to Yu Yuenan, many well-known buyers will become the biggest highlight of this session.
Electricity supplier lighting the venue
In recent years, e-commerce has been very hot, and all trades and professions are inevitably affected by it. Home textile industry Nature is no exception. For example, last year's "double 11" and "double 12" days, the amazing volume of home textiles made the industry see the huge capacity of the home textile market. At the same time, they also felt the tremendous impetus of e-commerce to the development of the industry. Today, the influence of e-commerce on the home textile industry extends from online to offline, and looks forward to the continuation of online sales legend.
According to the briefing, at the upcoming ninety-fifth session, the famous online shopping mall Jingdong and the Lanting Pavilion gathering network will be the first to participate in face to face trade exchanges with home textile enterprises. "This e-commerce operator has concentrated on procurement and promotion at home textile exhibition. It is not the first time that Alibaba has had long-term cooperation with China needle Association, and has achieved very good purchasing and publicity effects." Yu Yuenan said that this year's e-commerce operators actively participated in the Chinese Acupuncture Association was not accidental, mainly because of the huge benefits brought by home textile network sales to make them pay more attention to the home textile industry, and hope to gain more benefits from the home textile market in the future.
According to the briefing, the purchase amount of Lanting Pavilion gathering at this session is about $12 million, and such a high purchase amount is very attractive to many home textile enterprises. At the exhibition site, the Lanting Pavilion group will host a home textile investment promotion conference to introduce the procurement situation in detail, and conduct a one to one interview with purchasers, said the head of the Lanting Pavilion exhibition.
It is understood that Lanting Pavilion set up in 2007, is currently ranked first in foreign trade B2C website. The website currently covers household items, clothing There are 20 categories of female products, electronic products, toys, accessories, sporting goods and so on. There are 160 thousand kinds of products. The company has annual sales of more than 300 million dollars. After several years of development, the company has purchased all over the country, and has a large number of suppliers in Guangdong, Shanghai, Zhejiang, Jiangsu, Fujian, Shandong and Beijing provinces, and has accumulated a good reputation. Many famous brands, including Newman, patriot, Founder Technology, YADU, Shenzhou computer and so on, have joined the sales platform of the Lanting Pavilion and become partners or suppliers of the company. This time, Lanting Pavilion will take the needle as a platform to enter the home textile market. It mainly focuses on the influence of the exhibition in the industry and the strength of its exhibition, as well as its important advantages in trade and communication.
At the same time, Jingdong mall will have a positive interaction with exhibitors at this session. It will provide a convenient and superior platform for the home textile and underwear enterprises to enter the Jingdong network and expand the market. For the home textile enterprises contracted on the spot, the Jingdong mall will also provide preferential policies for one year service fee.
Exhibitors in wholesale market
For exhibitors, the main purpose of participating in the exhibition is to attract agents and purchasers, and to achieve maximum business cooperation in the shortest time. For the Chinese Acupuncture Association, to help enterprises expand their channels is the primary task and the unchanged purpose of the exhibition.
Yu Yuenan said: "in the process of introducing and screening channels, China will always insist on innovation, constantly increase the number of channel providers, and strive to improve the quality of distributors, and always focus on the word" Shang ".
Shopping malls and supermarket buyers have always been the focus of the invitation. The retail giants such as WAL-MART, Carrefour, Huarun and Shanghai Bailian Group will visit each year. Some enterprises participate in the Chinese Acupuncture Association because they are attracted by these powerful buyers. For example, the red Fuji home textile is a partnership between WAL-MART and China, and has successfully won the title of "WAL-MART best supplier". Dong Fulong, chairman of red Fuji home textiles, said: "our main purpose is to expand our sales channels with this professional exhibition platform, display our quality products and increase cooperation opportunities with large buyers such as WAL-MART."
It is understood that in this year's channel invitation, the organizers of the needle broke through and increased many large textile wholesale markets. At that time, 20 well-known domestic textile and wholesale markets such as Beijing Bai Rong World Trade Center, Shijiazhuang xinyueta trading city, Zhengzhou Huambo knitting City, China's lijieqiao international home textile city will be selected to carry out centralized purchasing. This is undoubtedly an excellent opportunity for exhibitors.
Yu Yuenan said: "the main function of the Chinese Acupuncture Association is to provide a platform for trade cooperation between suppliers and purchasers. The active participation of buyers will affect the enthusiasm of exhibitors to a large extent. Although many enterprises in the industry are still wait-and-see and cautious about the market situation this year, we are still full of hope for this year's home textile and underwear market from the positive participation of buyers.
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