"Viking" Men's Shoes, Huang Qiushi, Create New Wonders Of The Times, Create Tens Of Millions Of Sales A Year.

The Chongqing Taobao men's shoe brand "Viking" has been on fire lately. The Tmall flagship store, which was launched in April 2012, is the flagship store for men's shoes. The cumulative sales in the first eight months of the game broke through 15 million yuan, and the speed of development was amazing. Behind the rapid development of the Vikings men's shoes, Tang Qiushi, the boss, is also legendary. In 1996, he became a "net worm" who fell into the Internet. He started business in 2002, and achieved remarkable results in search technology development, Internet marketing and other industries. In April of last year, Tang Qiushi gave up the glory of sitting down and threw himself into the tide of business startup.

　　 Internet worm transformed into Internet pride

In 1996, Tang Qiushi, 18, set foot in his dream university campus and met the Internet which was closely related to his life. Tang Qiushi still remembers that when the university first came into contact with the Internet, the school's broadband uses 48KB's model, and the network speed is slow as snail, but the Internet fee is too expensive, 38 yuan per hour, and the cost of living is more than half of a month. But he enjoyed it.

In 1996, the popular YAHOO mailbox was on the line, which impressed Tang Qiushi deeply. "The mailbox tool was not yet mature, and the process was very professional, like programming, so I taught my roommate to go online, and the two sent mail to each other." Remembering this scene, Tang Qiushi could not help laughing.

Since then, in the earliest capital online and many other websites in China, Tang Qiushi has been seen as a "senior netizen". In his own opinion, he was a "net worm" at that time. However, after graduating from the University, Tang Qiushi did not enter the Internet field directly. Instead, he went to University of London Kings College to learn marketing.

In 2002, after the return of Tang Qiu's real learning, when the domestic Internet industry was developing rapidly, the double "stunt" of computer and marketing made Tang Qiushi feel like a duck to water. In 2004, the "community convergence" network community developed by Tang Qiushi and his partners has gained a reputation in the industry. This is an online community that automatically grabs the popular and elite web posts in other forums. To his surprise, in the same year, the patent technology for developing the community sold for 8 million yuan. Tang Qiushi earned the first pot of gold in his career.

Subsequently, Tang Qiu was an online game company in Shanghai responsible for product research and development until 2007 and then moved to Chongqing. After coming to Chongqing, Tang Qiushi and his partner set up internet marketing, and set up an Internet marketing company that is now among the best in the country. After the company's annual turnover reached a stable period of nearly 100 million yuan, Tang Qiushi was born again. In April last year, he left the company's management and founded the virgin shoes brand.

　　 Flagship store sells 15 million yuan annually

However, Tang Qiushi, who is "habitually successful", can not help but grow up. In May last year, Tang Qiushi, who was born in the first place, encountered a number of "inferior cases". "What was originally discussed with the manufacturers was to make shoes with the whole leather, but the other side saw that I did not know the line and changed the leftover materials. Later, the seller came to see the door and return the goods." He told the business daily reporter.

Tang Qiushi pulled the shoes of 1000 bilateral horn materials to the door of the manufacturer and sat down to protest. Under his uncompromising "resistance" pressure, the manufacturer promised to return the goods and rebuilt the 1000 pairs of shoes with the whole leather. "This is different from what I promise to customers, how can I sell them to them?" Tang Qiu said. In a strange field, success is not as easy as it may be. For this reason, every time he receives a new shoe, he will try it himself.

Tang Qiushi's "Vikings" have won the hearts of consumers because of their strict requirements for quality and credibility. Besides, he has worked on marketing and promotion for famous enterprises such as Ford, Tan carpenter, Procter & Gamble and other famous enterprises at home and abroad. The Vikings men's shoes brand was soon promoted to Taobao online, and once became a hot shoe brand. In just eight months, the Tmall flagship store of Viking men's shoes has achieved 15 million turnover, and the network marketing company he founded has spent 4 years on this turnover.

For the growth of this online store, Tang Qiushi said frankly, the most important thing is to ensure quality, and to get the trust of manufacturers, to ensure a stable supply of goods. "On the one hand, the source of many businesses comes from intermediaries, rather than direct cooperation with manufacturers. On the other hand, many large manufacturers will not be directly associated with smaller online stores. The source of goods can not be guaranteed, resulting in shops not easy to grow." He said.

　　 Making Chongqing men's shoes bigger

The "victory" of tens of millions of sales failed to satisfy Tang Qiushi's "appetite". "15 million is just the beginning. My goal is to do this year. Wherever there are shoes on the Internet, there will be my brand." He said he is ready to make this young men's shoe brand go all the way to Jingdong, Dangdang, Amazon and other major network sales platforms.

After in-depth research, Tang Qiushi found that the domestic men's shoes market is very large, and the main groups are concentrated in 18~34 years old, with sales of up to 100 billion. "But at present, men's shoes that belong to this age group are either expensive foreign brands or old brands of other target consumers," he said. "Such a huge market is short of targeted, medium end brands that are universally recognized by consumers." He said.

After marking the big cake in the market, Tang Qiushi was ready to make the Vikings fill the gap in one fell swoop. For this reason, recently, he worked with the manufacturers of the western shoes city in Bishan to introduce two advanced assembly lines from Guangdong. Designer 。 "In 2013, Viking sales exceeded 60 million yuan. My hope is that consumers are willing to pay for the brand of Vikings, not just a pair of shoes." Tang Qiu Shi said.