Zhou Chengjian: The Clothing Industry Is Facing Unprecedented Challenges.

< p > for Zhou Chengjian and his founder.

It was not a smooth year for the past 2012.

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< p > this year, China's < a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > retail enterprises are in a large inventory crisis.

According to the statistics of Wind, in the first half of 2012, the total inventory of 87 listed companies in the garment industry, < a href= "http://www.91se91.com/news/index_f.asp" > textile > /a >, amounted to 73 billion 200 million yuan, while the data in the same period in 2010 and 2010 were 69 billion 900 million yuan and 50 billion 100 million yuan respectively.

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< p > American bond is no exception.

By the end of 2011, the stock accumulated by US state was 2 billion 560 million yuan, a record.

Entering the 2012, clearing inventory became an important task of the United States.

According to the financial report, in the first half of last year, the United States and the United States cleaned up 800 million yuan inventory, and the speed even aroused external doubt, which led to its stock price volatility. The market value had evaporated 1 billion 280 million yuan in two days.

By the end of the third quarter of 2012, the United States still had nearly 2 billion 200 million yuan in inventory.

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In contrast to the traditional "a href=" http://pop.sjfzxm.com/popimg/fz/index.aspx "clothing retail" /a, the sales volume of Taobao's "double eleven" activities reached 19 billion 100 million yuan a day, up 260% over the same period last year.

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< p > this is the unprecedented challenge that Zhou Chengjian encountered in the garment industry in the past 30 years.

In an interview with reporters, Zhou Chengjian said that the clothing retailing industry is bound to face a shuffle. Some people are destined to be eliminated, but this is not necessarily a bad thing for the United States, because "all kinds of forces will wake you up and think about more things."

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< p > this is the logic that Zhou Chengjian summed up from his past experience.

In 1989, Zhou Chengjian began to run clothes in the form of "shop in front of factories".

By 2000, he had encountered a bottleneck.

At that time, its business mode was wholesale, and its customers came from Wenzhou. However, because of its extensive management and disorder, he and the dealers were clamorous every day.

It is imperative to change the original dealer structure.

In 2001, Zhou Chengjian invited Aaron Kwok to be a spokesman for the image. He became famous overnight and attracted dealers from all over the country.

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"P >" 1989 to 2012, 12 years, one cycle, the last year of each cycle will be adjusted, this rule is very interesting.

I think that society, enterprises and people are spiralling upward, and turn around and come back and start again, but this circle will turn you down. "

Zhou Chengjian thinks.

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Zhou Chengjian, 48, has ushered in the fourth year of his life in P.

In Chinese folklore, there is a saying about "unlucky" in this year.

But Zhou Chengjian prefers to believe in his fatalism, and concludes that 2013 will be the starting point for next 12 year cycle and a new starting point for the 7.94,0.72,9.97% retail industry in China.

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