Socks Manufacturers Can Make New Socks.

In the general background of last year's domestic sporting goods industry, the orders of the Jinjiang based socks industry have been pouring in. At the same time, a number of well-known enterprises both at home and abroad have become long-term partners of the socks industry.

"Yes. JS socks industry Such a young and dynamic enterprise, product differentiation is the key to the development of enterprises. Ji Hongxia, chairman of the socks industry, frankly told the author: "many knitted socks manufacturers' thinking mode has been solidified. Many knitted socks manufacturers do not know enough about sports socks cognition, so it is hard to be" specialized, precise and detailed ".

Such a service "blind spot" just reserved space for the survival and development of the socks industry. Therefore, at the very beginning of its establishment, the knitting industry of Jishi will focus on the establishment of sports goods enterprises, and only be a supplier of sports products.

In fact, product differentiation reflects the innovative aspect of the socks industry. In Ji Hongxia's eyes, enterprises should advocate providing personalized service for sporting goods enterprises, and tailor products for sporting goods enterprises: the executors of special service for sporting goods, that is, providing "one to one" services according to the needs of sporting goods customer service groups.

"This customized service is very popular with sporting goods companies." It is understood that the knitted hosiery industry studies the products produced according to the brand attributes of sporting goods companies, and this personalized service pays more attention to the improvement of product details. It is understood that every pair of knitted socks of the meter socks industry should be tested in all directions, such as sterilization, deodorization and sweat absorption.

Not only that, the stocking industry Knitted socks It will integrate different brands of colors, styles, shapes, functions and styles according to the brand attributes of different sporting goods companies, so as to match the brand.

"For example, customer enterprises are mainly outdoor styles, so we will tailor socks products to the company according to outdoor products. Our personalized service tailored for sporting goods enterprises is unmatched by other knitting socks enterprises in Jinjiang. Ji Hongxia told the author.

　　 Sole massage socks It is the latest research and development of socks with health massage function in the socks industry, which can be widely used in the field of leisure sports. According to the introduction, the product uses silica gel material at the bottom, and the design of the prominent dots stimulates every acupoint of the sole of the foot.

"Not only can sole massage, but also consume excess heat. Wearing socks to walk 1 kilometers, the amount of heat consumed is equivalent to walking 5 kilometers on average. Ji Hongxia told me that the product incorporates many advanced technology, not only has the function of massage, but also has the characteristics of sterilization, sweat absorption, odor control, and strong sense of land.