Underwear Brand: Taking Advantage Of The "Chinese Acupuncture Association" To Layout The National Market

< p > as the underwear brand, the core of its operation is how to quickly achieve the nationwide network layout and find an agent that is "compatible with each other" in all provinces.

And quickly start the brand awareness, with the brand promotion and the provincial agents to complete the network's two or three level sinking, because only the network is sound and the brand image promotion can help enterprises to develop rapidly.

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< p > under the circumstances of changing competition formats, enterprises should break through the two bottleneck of development and need to use external force to get through the "two pulses of governor and governor".

At present, the main way of business investment is to open investment fairs and participate in exhibitions.

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< p > exhibition is an activity of communication and information dissemination to display products and technologies, expand channels, promote sales and disseminate brands.

As a lingerie enterprise, what kind of exhibition should be chosen to get the biggest harvest with the least input? This requires the enterprise to plan and standardize the processes carefully, and strive to display the most perfect image and best service, so that the exhibitors can feel the details of the brand, the R & D strength of the products, and the strength of marketing policy support on the booth.

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< p > at present, there are many kinds of exhibitions on the market. How to choose the best display platform for enterprises needs a pair of eyes.

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< p > < strong > scale decides height < /strong > /p >

< p > scale determines the authority and the flow of the exhibition. It also determines the quantity and quality of the exhibitors.

The exhibition will take a look at the scale of the exhibition. From the point of view of the needle spinning industry, such exhibitions will be held in Beijing, Shanghai, Shenzhen and other places.

Among them, the "China Acupuncture Association" held in Shanghai in March each year can be described as the largest number of exhibitors and the largest number of participants in the underwear industry, especially the distributors. This can be counted from the registration form of the audience, and is also one of the most famous exhibitions in the industry.

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< p > in the early days, exhibiting the "middle needle" is like a brand putting on the advertisement on CCTV, it is a kind of strength display, and it is also a strong signal to build the brand.

Relying on the scale effect of this platform, it has stepped out of the famous brands such as "three guns, suitable and cool, cat, north polar, South Pole, fuanna, Jie Liya" and so on. In recent years, some industrial sectors have been exhibiting together, such as Shenzhen Gongming, Zhongshan Xiaolan, Chaoshan Puning, Nanhai Dali and other underwear enterprises.

As a platform for displaying brand and attracting investment, the status of "China needle Association" has not yet been replaced by any exhibition.

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P > < strong > the historical background determines the depth of < /strong > < /p >

< p > the length of the booth will also determine the depth of the exhibition itself.

The influence of people and influence takes time to accumulate. Therefore, the influence of an exhibition is improving with time.

As the oldest and oldest Chinese needle and cotton trade fair in China, it is a window to open up the industry in the planned economy.

From the planned economy to the market economy, the "Acupuncture Society" will witness the development of China's needle textiles, and from another point of view, it is a powerful promoter of the development of the needle spinning industry from production to brand.

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< p > < strong > reform decides the vitality of exhibition < /strong > /p >

< p > the regulation of things development is a constant change.

As an old exhibition, how to develop new vitality in the new situation, it is necessary to change.

From the history of the development of "China Acupuncture Association", we can see that following the trend of the market and making innovations, this is one of the core driving forces of the "China Acupuncture Association" that will last for a long time.

From the early stage of pure exhibition platform to the expansion of platform scale, the service of industrial chain was formed by the increase of category.

In 2013, we further expanded the trading area, increased the category, and made the whole category communication platform.

In order to better serve enterprises, brands and distributors, the "China Acupuncture Association" will upgrade its services to create a Centennial Exhibition.

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< p > < strong > borrowing, brand fast layout market < /strong > /p >

The P will help the brand quickly layout the market.

In the exhibition, how to integrate the underwear brand with the strong exhibition platform is also necessary for the enterprise to plan carefully.

The first is to lay stress on the layout of the exhibition hall. The size of the booth determines the layout of the exhibition hall. If there are dozens or hundreds of square meters of booths, it is a good window for brand promotion and investment promotion. At the same time, the shape design of the booth should be novel and full of features, which will attract more attention from people and media.

In the product layout display, we must form enough visual impact.

Planning the site activities individually or with the organizers of the exhibition can further enlarge the benefits of the exhibition.

For example, in recent years, some brands have launched the design competition during the exhibition, which is a good example of the platform's role.

In places where people are relatively concentrated, especially effective target customers, such as distributors, activities can be popularized, so that resources can be gathered and effective information dissemination and image display can be achieved with twice the result with half the effort.

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