The Accumulation Of Quantity Will Have A Qualitative Leap.

Less than P, homogenization, backlog, rising costs, sharp drop in sales, coupled with the serious impact of electricity supplier and fast fashion industry, in 2013, local clothing brands faced the most complex competition in the industry in the past 30 years.

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< p > with the rapid growth of the domestic economy, the international industrial pattern has undergone qualitative changes, and the consumption mentality and consumption structure have also undergone a great turning point. All these urgently need the local a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > brand to clearly recognize the current industrial situation and its own environmental changes, reflect on itself and make breakthroughs.

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< p > "Li Lian" is the theme of the twenty-first China International Clothing and Accessories Fair for the development of the garment industry in 2013. It is expected to discuss with the senior people in the industry how to deal with new opportunities and challenges in its own way.

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< p > < strong > how does the shopping mall and clothing brand deal with the homogenization phenomenon < /strong > < /p >

< p > in Beijing, the market concentration of men's clothing brand is higher than that of women's clothing brand, and the number of new women's clothing brands is relatively higher every year.

"Attention should be paid to the development of women's clothing brands and the systematic differentiation of the a href=" http://www.91se91.com/news/index_f.asp "> women's wear > /a > brand area, and the introduction of a brand between maturity and less accomplishment. Hou Junan, deputy general manager of blue island mansion, Beijing, said to the future development direction," one channel to introduce clothing brands is to organize the purchasing department to participate in the annual "China International Clothing and Accessories Fair". In such a clothing enterprise and industry information gathering place, we should understand the fashion trend of Chinese clothing and accumulate more cognition for the brand to enter the blue island.

In addition, we also go to Paris fashion week and the more influential fashion show in China, hoping to analyze the maturity of various brands from multiple angles and which brands are suitable for nurturing in the market.

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< p > homogenization hinders the development of domestic retail industry. "We should form differentiated management from two aspects in the future," said Gao Xikun, general manager of Ginza shopping mall in Xinyang, Henan.

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< p > first, we must form a price differentiation. Secondly, we should introduce high-quality brands at home and abroad to realize the flattening of the channel so that consumers can realize the popularity of the dominant brand and the price is also a differentiated operation mode in the future.

Furthermore, it is necessary to form a differentiated operation.

It is manifested in the fine quality of counters, the diversification of categories, and the diversification of boutiques such as fast fashion brands.

However, we must always focus on consumer demand.

Finally, brand differentiation is also needed.

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< p > rather than 2013, it is the year of "hard training" for the garment industry. It is better to say that this is the beginning of the rational return of the garment industry.

Dong Youci, who is engaged in garment agency in Wuhan for several years, believes that in the face of the strong impact of fast fashion and electric business, we do not have to blindly deny, but we should think about how to improve our competitiveness, such as raising service and experience value under the line, reducing the cost of decoration, and more importantly, persisting in the pursuit of high quality products and continuing to precipitate the brand.

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< p > < strong > facing the hidden danger and pressure of clothing industry < /strong > < /p >

"P", which is the perennial inventory problem, is shopping malls and dealers continuing to ignore or fight back? When it comes to the impact of electricity providers on traditional clothing industry, Hou Junan, deputy general manager of blue island mansion in Beijing believes that e-commerce has developed to a more mature stage, but the traditional e-commerce platform is still in its infancy stage, so it will not blindly lay large brands on line.

In the short term, it will first try to cooperate with some Brand Company to implement network sales, and gradually enrich the sales brand from the point and the surface.

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< p > although many department stores have set up online shopping centers to form channel distribution, digest inventory and differentiate operation, after the approval of the SASAC, the department store industry will run the network sales platform by 2014.

Therefore, the integration of traditional department stores and the two sales channels of the Internet is an inevitable process. The important thing is that the two can form strong complementary.

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< p >, which is different from the traditional department store dealing with the pressure of inventory, Huang Zhaohui, who is engaged in clothing brand agency for more than 10 years in Beijing, is believed to be unable to digest the stock market of some listed Brand Company for 3-5 years. The main reason is that the price is too high.

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< p > compared with foreign brands 3.5 times the fare increase space, domestic clothing brands, especially big suit to increase the price to 6-8 times.

A large part of this intermediate link comes from the "unnecessary" decoration costs.

Nowadays, the contract signing period of shopping mall and clothing brand is shorter and shorter, the brand replacement rate is high, and the shopping mall frequently adjusts its location, which will cause agents to spend money on decorating shops, which will eventually be paid by consumers.

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< p > she suggested that the department stores in China should give the new brand a benign living environment. The new brand has no recognition of the old brand. Under the pressure of enormous survival, the speculation of paying the bills has become popular. Some creative new brands have to choose to withdraw from the shopping mall, which is also the main source of the "homogenization" of the department stores.

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< p > "in fact, this reflects the immaturity of our clothing market, and it also stems from our immature consumers.

A successful brand not only needs a hundred years of historical precipitation, but in this process, we need to guide consumers, rather than just follow the consumer.

Ms. Huang Zhaohui said.

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< p > to avoid homogenization competition and relieve inventory pressure, market segmentation is imminent. Department stores should deal with and effectively get rid of their business difficulties. Hou Junan, deputy general manager of blue island mansion in Beijing, thinks that department stores should take the wrong way of operation and differentiated marketing to target customers, and actively improve after-sale services.

Through the pformation of business models and the adjustment of brands and other business models, the department store industry can succeed in counterattack.

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< p > 2012 is indeed a low sales volume. "Some of our brand sales are only fifty percent of last year," said Ms. Dong Youci, clothing brand dealer Wuhan Yi Ren industry and Trade Development Co., Ltd.: "we need to find some new brands to cope with changing consumption, and full market demand is the basic market strategy, but we should also introduce new blood on this basis."

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< p > "Li Lian" is the beginning of China's international clothing and Accessories Fair (CHIC) to join hands with China's apparel industry and clothing brand to start again.

March warm spring, the twenty-first China International Garment "a href=" http://www.91se91.com/news/index_h.asp "clothing" /a "exposition will be launched in Beijing as scheduled, and will continue to observe and awaken the clothing industry.

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< p > the theme of "Lian Lian" is not only reflected in the rational exhibition area planning, the leading fashion leading, the application of information technology and the cross-border interaction of multi fields resources, but also in the process of deep communication and common growth of professionals such as China International Clothing Fair (CHIC) and exhibitors, distributors, agents, buyers and shopping malls.

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