Wang Wei, Ministry Of Industry And Commerce: Building Soft Power Of Textile Industry

< p > March 2012, the first annual joint annual report on China's fiber trend was released by the consumer products division of the Ministry of industry and information technology, the China Chemical Fiber Industry Association, Donghua University and the national a href= "http://www.91se91.com/news/index_c.asp" > textile < /a > chemical fiber product development center.

This has aroused widespread concern in the industry, and has also pushed China's fiber brand building and new product marketing to a new stage.

How can we evaluate the activities organized by the association and government departments to set up a domestic fiber brand? How can China's fiber products be accepted by more downstream businesses through this activity? What is the significance of the release of the fiber trend to the entire textile industry? What are the characteristics of the upcoming 2013/2014 China a href= "http://www.91se91.com/news/index_f.asp" > fiber > /a trend? With related questions, the reporters interviewed Wang Wei, deputy director of the consumer goods division of the Ministry of industry and information technology, and Duan Xiaoping, President of China Chemical Fiber Industry Association.

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< p > the trend of fiber trend has brought new opportunities for the development of chemical fiber, and at the same time relieved the supply shortage of < a href= "http://www.91se91.com/news/index_x.asp" > cotton < /a >, providing positive energy for solving the cotton problem.

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< p > popular trend is not only a matter of the chemical fiber industry, but also the advantages of the industrial chain should extend to the downstream. More users and enterprises need to take part in it.

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< p > fiber trend will promote the popularity of green fiber, and guide the consumption mode of "green, low carbon and civilized" will also bring long-term benefits to chemical fiber enterprises.

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< p > the information of technological progress of fiber can be pmitted to downstream users in time, which is not only conducive to the marketing of fiber enterprises, but also brings tangible benefits to downstream users.

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< p > < strong > from the integrity of industrial chain to the perfection of value chain < /strong > < /p >

< p > reporter: last year, the Department of consumer goods of the Ministry of industry and information technology and the China Chemical Fiber Industry Association jointly issued the 2012/2013 China fiber fashion trend report.

How do you evaluate this activity and its impact in the industry? < /p >

< p > Wang Wei: over the past year, the popularity of fiber trends has been recognized in various fields, and the concept of fiber trend has gradually become popular in the industry.

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< p > 2012/2013 the popularity trend of Chinese fibers has produced a relatively large impact.

It can be said that the release of fiber fashion trend has brought new opportunities for the development of chemical fiber.

One side.

The popular fiber has been approved by users and expanded sales volume; on the other hand, downstream users have also been inspired to increase variety development efforts and continuously introduce new products.

I see in the mall, a pair of trousers containing Lesel fiber, the price is much higher than the ordinary fabric, the sales staff also as a selling point, to the consumer to introduce the characteristics of this new type of fiber.

This shows that the application of the new fiber has a significant effect on increasing the added value of the product, and the enterprise has also obtained real benefits from it.

Relevant data show that since the launch of the fiber fashion trend, the sales of about 1000000 tons of related fibers have been stimulated, and sales revenue has increased by about 16000000000 yuan, an increase of 30% over the same period.

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Besides, P also provides positive energy for solving the cotton problem.

At present, the cotton problem has become the core issue of textile industry.

Foreign cotton prices have been lower than domestic cotton prices for a long time, and the spread is over 5000 yuan / ton.

In the case of fiber demand growth, the cotton problem has had a relatively large impact on the textile industry.

The development of new fibers, especially the quality of conventional fibers, has largely made up for the shortage of cotton. With the release of fiber trend, many enterprises have done a lot of exploration in the application of cotton instead of fiber.

The release of fiber trends has played an important role in easing the tension of cotton.

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< p > < strong > the combination of production and demand extends the advantages of industrial chain < /strong > < /p >

< p > reporter: how will the trend of fiber trend work be further improved this year? < /p >

< p > Wang Wei: first of all, the form of publication will be more diverse.

Not only will we publish the trend report on fiber trends, but also during the tenth yarn exhibition, we will introduce the new products of chemical fiber to downstream manufacturing enterprises and endpoints consumers through the two platforms, "China world fiber China" and "2013/2014 China fiber fashion trend research and release".

In addition, we will also carry out activities such as chemical fiber recycling and recycling economy experience hall, Sheng Hong cup, China fiber creative space works exhibition and so on.

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< p > secondly, participating enterprises, especially the user enterprises, will be more.

Enterprises involved in fiber and fiber terminal products production and research institutions, and enhance the communication of the entire industrial chain.

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< p > once again, it will gradually enhance its influence on consumers.

At present, the impact of the release of fiber trends is mainly downstream enterprises. With more enterprises participating, it will also enhance consumers' understanding of these fibers.

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< p > it needs to be emphasized that the release of fiber fashion trend is not only a matter of the chemical fiber industry itself, but chemical fiber is the basic raw material of textile. In 2012, domestic chemical fiber consumption accounts for 73% of the total textile fiber processing volume, especially the production of conventional fiber varieties is an industry with strong international comparative advantages in China's textile manufacturing industry. This comparative advantage should extend to the downstream, requiring more users to participate in the market, better integrate with the market, and achieve the docking of production and demand.

We should not only give full play to the advantages of chemical fiber enterprises in the development of varieties, but also bring downstream enterprises closer to consumers and better understand the advantages of market demand, and better integrate the two.

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< p > reporter: why is the trend of Chinese fiber popularity in 2013/2014 identified as "beautiful China in the world of fiber"? < /p >

< p > Wang Wei: to the textile production department, on the one hand, we must satisfy the market demand, and on the other hand we should guide the consumption mode of "low carbon, green and civilized", which is closely related to the development goal of "beautiful China" put forward by the eighteen major Party members and emphasizing the construction of ecological civilization.

For popular fiber production enterprises, green production can be achieved quickly and at the same time, green ideas can be accepted by consumers.

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Therefore, this year, we regard "green, recycling and low carbon" as an important part of the trend of P.

We believe that early action and initiative in this regard will lay a solid foundation for future development.

The trend of fiber will promote the popularity of green fiber, and will also bring long-term benefits to chemical fiber enterprises.

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< p > strong > popular fiber needs the whole society to accept < /strong > < /p >.

< p > reporter: how do you think the trend of fiber trend can be better accepted by downstream enterprises? < /p >

< p > Wang Wei: 2013/2014 China's fiber fashion trend responds to the spirit of "the eighteen big ones", and the spirit of "promoting green development, circular development, low carbon development" and "building beautiful China" will introduce the "green, recycling, low carbon" fiber with market competitiveness and technological innovation to the downstream users and consumers, promote China's fiber and create a better life for the people.

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< p > the trend of fiber popularity should be better accepted by downstream enterprises. First, based on the current development and market basis of China's fiber industry, mainly from the aspects of technology, products and applications, the technology is relatively mature, the product system is mature, the application domain is clear, the market is long and predictable, and there is greater space demand expansion.

The trend of fiber in 2013/2014 is to focus on the development trend of China's chemical fiber industry and the popularity of chemical fiber products at home and abroad, so as to identify the theme of "green, recycling and low carbon".

It is reflected in the renewable and recycling of raw materials, the environmental protection and energy saving in the production process, the friendliness in the use of fiber products, and the recyclability or degradation of fiber products after use.

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< p > secondly, we should organize more related products promotion activities, create platforms for the convergence of upstream and downstream, and promote the joint development and development of upstream and downstream.

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< p > again, we should intensify our efforts to publicize the trend of fiber.

The influence of fiber trend can not be confined to a small circle, and needs the acceptance of the whole society.

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< p > < strong > brand building is the key point of < /strong > < /p >.

< p > reporter: will the Ministry of industry and information technology continue to participate in the dissemination of fiber trends in the future? < /p >

< p > Wang Wei: for the release of fiber trend, government departments are mainly guided and encouraged.

At present, the consumer goods division of the Ministry of industry and Commerce has participated in the preparation and release of the report on the trend of fiber trend. At the same time, it actively supports the China Chemical Fiber Industry Association and institutions and research institutions to carry out related activities, and also hopes that more enterprises will participate in it.

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< p > participation in the release of fiber fashion trends is not only an activity leading the development of the industry. It has four major functions: first, promoting the quality and brand building of the textile industry.

The two is to guide the pformation and upgrading of the industry an important manifestation.

The release of fiber fashion trends will help consolidate and enhance the integrity of the textile industry chain, and will also lead to the building of soft power such as brands.

The three is to promote the important content of brand building.

Brand is an important symbol of industrial competitiveness.

Since 2012, the Ministry of industry and Commerce has launched the pformation and upgrading of the "6+1" action plan, one of which is the special action to enhance the brand quality of industrial quality.

The release of fiber fashion trend is an integral part of it, which will enhance brand influence and enhance brand quality from fiber.

Four, it is better to meet consumer's increasingly refined consumption needs through the release of fiber fashion trend, and is also conducive to advocating "low carbon, green and civilized" consumption mode.

If these fundamentals remain unchanged, we will continue to support the launching of the fiber fashion trend.

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