The Precise Decision Maker Ningxia Cashmere Advance Brand Era

From P to 1995, dragon flying has been working in Ningxia's a href= "http://www.91se91.com/news/index_c.asp" > light textile "/a" industry. It has been a leader for 12 years, and reading his experience is like reading the rise of Ningxia textile.

In him, we can feel the powerful magnetic field formed by people with strong beliefs at all times, so that the surrounding people are deeply infected by them.

In 1998, when the Ningxia textile industry almost collapsed, he was in danger.

When everyone thought he had picked up the last bar of Ningxia's textile industry, he had a strong tendency toward Hushan.

"There is always a belief in my heart that I do not believe that the textile industry can not develop."

Long Fei said, in-depth investigation, careful thinking, clear thinking and action, he accurately found the way to break through, led the whole system of cadres and workers to start a new business.

Long Fei said, "we must do things in life, and we must be beautiful when we do it."

His strong dedication, sense of responsibility and pursuit of perfect personality have always been the source and support for his work legend.

Even though Ningxia's textile and textile industry is reborn and thriving, and is well known throughout the country, he has never slackened off, and continues to think about how to boost Ningxia's textile industry to a better tomorrow.

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< p > < strong > accurate decision maker < /strong > /p >

< p > in the hearts of Ningxia textile people, especially those who have gone through the pains of the industry from peak to bottom, dragon Fei is the hero of reopening the new era of Ningxia textile industry.

Before 1980s, Ningxia's light textile industry was brilliant.

At that time, the main industries were Mao a href= "http://www.91se91.com/" target= "_blank" > textile > /a and sugar making. There were a number of state-owned enterprises directly managed by Yinchuan wool mill, Yinchuan 20 Fen factory, Yinchuan cotton spinning mill, Lingwu wool factory, Pingluo sugar factory and Qingtongxia sugar factory.

At the end of the 1980s, the crisis began to emerge. By 90s, the situation was similar to that of the whole country, and the whole system was in a predicament.

With the deepening of economic restructuring and the development of township and private economy, the market competition of textile products is fierce. The old state-owned textile enterprises are generally faced with the difficult situation of pressing, stopping production or even bankruptcy. They are enveloped in the haze of small scale, backward equipment, low-end products and lack of competitiveness.

It is in such a special period that the future of the industry is worrying that he has taken over the task of presiding over Ningxia's textile industry. < /p >

At the beginning of the term of office P, the enterprises were in the mire of stop production or half stop production.

"The banner of Ningxia textile can not be poured down in my hands."

Long Fei actively seeks the way to break through in the predicament. After carefully studying the advantages of Ningxia, he finally determined the idea of developing the characteristic industry from cashmere in a forward-looking perspective.

"At that time, this decision was not without criticism."

Long Fei said, "some comrades, including some leaders who do not agree, think that the wool textile industry has been defeated by the East, and the cashmere processing Ningxia is also competing in the eastern part of Ningxia.

But I put forward that in the western development of the textile industry, we must open up a new path. We must stick to our own characteristics and have the characteristics and competitiveness.

He believes that in the traditional cotton spinning, wool spinning, home textiles and so on, regardless of industrial agglomeration, matching capabilities, or market, information and other aspects, Ningxia has no advantage and can not compete with the developed provinces in the East. But Ningxia has the advantage of distributing raw materials on cashmere, and on the basis of this, we will develop the processing and manufacturing industry. We should concentrate our efforts and make great efforts. We should have great prospects for development.

And cashmere is a new industry, the demand for foreign market is large, and the provinces do not do much. Ningxia is at the right time.

In April 2003, Lingwu cashmere Industrial Park was established in Ningxia.

In May 2003, Ningxia Tongxin cashmere Industrial Park was established.

Subsequently, the Ningxia cashmere industry has been developing rapidly.

Time has finally proved the correctness of this decision.

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Less than P, cashmere has become a shining card in Ningxia, contributing to the development of local economy.

There are nearly 100 cashmere processing enterprises in the region, of which 41 are above scale enterprises.

Data show that in 2011, more than 60% cashmere cashmere (cashmere) 10047 of the cashmere enterprises in the above scale accounted for more than 60% of the output of Chinese carding cashmere, accounting for more than 50% of the output of carding cashmere in the world. The export of combed cashmere was ranked first in the province for many years, accounting for 1/3 of the total output of the cashmere goats in China, and 3 million 390 thousand cashmere sweaters.

The products are sold to 43 countries and regions such as Italy, the United States, Britain, Japan, Switzerland and France.

Ningxia has developed into an important domestic and international base for cashmere raw materials gathering and processing and cashmere products processing, and occupies an important position in the domestic and world cashmere industry.

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< p > < strong > hands-on work maniac < /strong > /p >

Before P was interviewed by reporters, he still took time to modify important working papers.

In the eyes of the cadres and staff of the Ningxia textile and textile system, the leader is proficient in everything, and the computer office software is also a strong point. He always carries a laptop with him on a business trip. Even on an airplane or train, he has to turn on the computer. He has to change all the important materials himself, and even punctuation marks are not negligent.

Someone persuaded that he was too tired. He said, "documents are the facade of a unit and reflect the standard of work of a unit."

Diligence has become the habit of dragon flying for decades.

In the interview, the reporters found that he knew every detail of the grass-roots situation and every tiny detail related to the development of the industry.

"The way of management of physical style" is the evaluation given by his subordinates.

He will take part in almost all the major activities of the industry.

Cashmere enterprises to recruit students from other provinces textile institutions, he also personally launched for enterprise publicity.

In order to solve the problem of small and medium enterprises loans, he designed the "golden bridge action" to help enterprises obtain bank loans.

It is precisely this spirit of doing things for the enterprise that makes Ningxia win the trust of almost all cashmere enterprises in the country. The local Lingwu cashmere park enterprise called it "Lingwu director" < /p >

< p > "I always want to do things better."

He admits that perfectionism is very tired, and in fact it can not be perfect, but this is often a source of pursuit and inner happiness.

This character can be traced back to the dragon in real life.

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< p > "I started to do something when I was young. I must do it beautifully and be satisfied with myself. Otherwise, I will do it again and make it easier to practice in my life."

He said that active thinking is the foundation, but there are no ideas, there must be measures to put into practice.

Subordinates also rated him as "pursuing perfection and spared no effort to pay for it".

In life, he is a talented person with wide interests. Literature, photography, fishing, playing and playing chess are all his hobbies or strengths.

He is a member of China Photographers Association and vice president of China Textile Photography Association.

You may be surprised at the fact that he is a good player in life.

In the view of dragon flying, the two are unified.

Applying his serious attitude to life is one of his secrets of success.

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< p > < strong > boundless creativity. < /strong > < /p >

< p > "thinking can not solidify, often jump out to see problems."

In the process of interview, Dragon flew many times to mention this point.

Abandoning the traditional textile and specializing in the characteristic cashmere industry has been successful. It has already demonstrated his flexibility and courage.

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< p > "I am a novelty seeking person. I always want to do something new."

He said.

It can be said that in the process of striding forward in Ningxia's light textile industry, countless creative ideas came from dragon flying.

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< p > Long Fei said, "we must be creative in our work, and we cannot make a plan."

A series of unintended and practical new ideas form part of his style of work and leadership, and sometimes these ideas can lead to industrial development more effectively than conventional methods.

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During the exhibition, during the exhibition, P's plane knitting machine was moved to the exhibition hall and the operation skills competition was held at the suggestion of dragon flying.

"This is a regular competition, not a performing nature. We have already made a preliminary competition in the enterprise, and have performed the semi-finals and finals at the exhibition site. The first prize is ten thousand yuan. I personally announced the award."

He told reporters that the aim is to show the people what modern textiles are like and to enhance their social status through such activities.

"I have also envisaged a TV play. The Ningxia cashmere legend's behind the curtain is a functional organization responsible for the industry management, overall planning, policy guidance and coordination services of the whole region's light textile industry." Ningxia Textile Bureau "has led the dying textile industry in Ningxia to perform a gorgeous Jedi counterattack.

Long Fei said, in fact, compared to many provinces, Ningxia textile industry accounted for the total proportion of the industry in the autonomous region is not high, specially set up a department level department, indicating that the industry has been attached importance to by the autonomous region, the two is the development of the industry is relatively good.

Nowadays, in the western provinces such as Ningxia, an energy and heavy chemical industry as the main industry, vigorously developing the textile and light industry represented by cashmere industry has become a consensus among leaders and relevant departments in Ningxia. In such an atmosphere, Ningxia is considered to be the most important textile area in the whole country, and the most preferential region for developing textile policies.

The four words "Ningxia textile" have become brands and are well-known throughout the country.

The four words of "Ningxia cashmere" are also brands, and have high reputation in the whole country and even in the world.

Behind this, the whole team is an important promoter.

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< p > policy guide to win the battle for fear of turning around.

The proportion of intensive processing has accounted for over 50%, 70% of Italy worsted cashmere raw materials, and Japan's purchase of sheep in China "/p".

< p > November 6, 2007, 60% of the Nannie sweaters formerly known as the Light Textile Federation were all from Ningxia. Ningxia cashmere and all the world's summer textile and textile industry bureau were formally established, indicating that Ningxia textile cashmere textile manufacturers all have cooperative relations, and the world dance industry has entered a new stage of development.

The new Department's new steps are getting bigger and bigger. Cashmere has developed into a dominant and characteristic industry in Ningxia. It has continued unswervingly to carry out structural adjustment and become one of the pillar industries of light textile industry through guidance.

Sexual policy boosts the healthy development of the industry.

The strategic thinking of developing local dragon flying has a whole set of systems.

First of all, after adjusting the idea of cashmere textiles with advantages and characteristics, Ning is to retain the original textile foundation.

"Cashmere as a key development to the cashmere industry year by year, showing rapid development momentum.

At the same time, I insist that the foundation of traditional textile can not be lost.

Compared with the previous Ningxia cashmere trade, the primary processing is not able to go to the climate of Ningxia, such as wool textile, cotton textile and other industries, there are relatively large enterprises. Compared with the present situation, Ningxia cashmere industry can be regarded as a professional colleague. In the process of bankruptcy and merger and reorganization, I insist on the story.

He said, "I also plan to set up the world cashmere Association in Ningxia to enhance the discourse power of Chinese cashmere enterprises in the world, and the preparatory work is in progress."

In the brain of dragon flying, there are endless fresh concepts and ideas, which never change from its own. Its original intention is always closely around the development of Ningxia's light textile industry.

Recently, a new plan has been brewing in the dragon's heart, that is to build a China's largest cashmere knitting base.

"At present, there are several large sweater production bases in the country, and cashmere sweaters do not have a large base yet. Therefore, we want to pool more resources in the good environment of Ningxia so that the cashmere industry's concentration degree 03 can be further enhanced, so that Ningxia can truly become the world's first cashmere army to tell the story of Ningxia cashmere industry."

He said that the development of Ningxia's textile industry benefited from a number of entrepreneurs who grew up. They listed new policies for attracting foreign investment, and the national development and Reform Commission also approved Ningxia to set up a "Ningxia ecological textile industry demonstration garden" to undertake eastern industrial pfer. With the trend of industrial pfer, there will be more legends. Through the TV series, the cashmere owners will tell their high-quality textile enterprises at home and abroad to settle in Ningxia.

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< p > leaving equipment behind, reorganized by enterprises in the industry, rather than simply selling land and equipment to engage in real estate, which has laid the foundation for the re emergence of textile industry.

Long Fei said.

Second, form a complete industrial chain.

Under the guidance of policies, most of the major textile enterprises in Ningxia have built up a complete industrial chain.

It is a characteristic of Ningxia cashmere enterprises to make the industrial chain longer and thicker, so as to integrate the resources of the whole industrial chain and maximize the benefits, thus increasing the ability to deal with market fluctuations and not retreating when the financial crisis hits.

He said.

The third is the pure cashmere boutique route.

Long Fei has held a special meeting to request cashmere enterprises in the region not to look around, do not seek diversified development, wholeheartedly engaged in cashmere, in order to avoid blending with other raw materials, resulting in the decline in product value, he insisted on 100% pure cashmere boutique route.

The fourth is to establish industry coordination mechanism.

The Bureau of light industry and textile industry has also made rules for enterprises to formulate regulations through industry associations, so as to strengthen cooperation within the industry and avoid vicious competition within the industry. This has also made Ningxia's cashmere enterprises a powerful fist when they go out.

In addition, a new type of relationship between government and enterprises is also an innovative undertaking of Ningxia textile and Light Industry Bureau. "Our relationship with enterprises is just like friends. If we have difficulties, we will think of our department."

Long Fei said.

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< p > < strong > Ningxia cashmere progressive brand era < /strong > /p >

Since 2006, the four China Ningxia international cashmere Expo and the four China international cashmere Expo and Western China (Yinchuan) "a href=" http://www.91se91.com/ "target=" _blank "> _blank > /a > a href=" http://www.91se91.com/ "target=" _blank "> clothing ornament > has been greatly influenced both inside and outside the country and at home and abroad, and the significance of the Ningxia textile industry is self-evident.

Some foreign businessmen put forward that they hope to cooperate with the enterprises of Ningxia in the primary processing.

"To this, we do not hesitate to say NO, unless the other partner in the brand and high-end products with us."

Long Fei told reporters that the Ningxia cashmere industry has stepped out of the initial stage of processing, and has entered a new era of brand development.

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< p > at present, Ningxia textile enterprises have developed 3 famous Chinese trademarks, 7 famous Ningxia products and 5 famous trademarks in Ningxia.

Through acquiring foreign famous brands, the enterprises take the road of brand internationalization of cashmere, and set up exclusive stores at home and abroad to develop their own brands.

The backbone leading enterprises represented by seven major groups such as BOC cashmere, Jiayuan and Rongchang velvet industries have highlighted the main industry, innovating and developing, constantly improving production equipment, improving product quality and leading the cashmere industry in the region to develop rapidly.

Taking the Ningxia silver cashmere industry as an example, the company has received millions of cashmere sweaters and scarves next year under the grim situation of the industry.

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In October this year, the cashmere industry opened a flagship store in the golden section of the capital, and the flagship store in New York, USA, will open in January next year, showing the company's strength.

As a professional product of cashmere and its products, it is a listed company. Cashmere exports are the first in China for 6 consecutive years. Cashmere spinning capacity ranks first in the whole country and even in the world. It has set up branches in the United States, Japan and Hongkong, and has also bought Duncan cotton mill, a world-famous British Dawson International Company, which owns many high-end products of European and American cashmere products.

It is of positive significance for the leaders of the China Textile Industry Federation to evaluate the move. In general, Chinese textile enterprises are going to Vietnam, Kampuchea and other places where labor costs are relatively low, and the production base is built up in Europe where labor costs are higher than those in China. The cashmere industry is the first in China, and has become a successful example of Chinese enterprises' "going out". < /p >

< p > technology plays an important role in the direction of brand orientation.

"Now Ningxia cashmere has its own core technology, which is independently developed by experts, enterprises and textile machinery manufacturers. It designs and pforms cashmere carding equipment and technology, improving the extraction rate and production efficiency of the original cashmere."

According to the introduction of dragon flying, at present, Ningxia has 8 research and development centers, such as national cashmere products testing center, National Joint Engineering Laboratory, Ningxia cashmere Engineering Technology Research Center, cashmere Research Institute, etc., and has established 5 major public service platforms, such as Ningxia's cashmere industry technology innovation strategic alliance, industry university research base, expert service base and graduate student practice base.

Cashmere backbone enterprises have imported advanced spinning, computerized flat knitting machines and coloring and other key equipment from Italy, Japan and Germany to the international first-class equipment level.

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< p > < strong > the innovative thinking behind the T TV show of female leader < /strong > /p >

In the fierce competition environment, P has become more and more aware that "market" is a key concept.

Laying stress on docking with the market determines the ultimate realization of branding goals.

The successful completion of the past cashmere fair and clothing festival has made the textile and garment industry of Ningxia open to the outside world significantly faster. The field of attracting investment has been continuously expanding. It has also set up a platform for displaying the commodities, publicity, cooperation, negotiation and investment promotion for the domestic and foreign textile and garment industries. At the same time, it has promoted the development of aviation, hotels, catering, pportation, tourism, advertising and other industries.

In September 25th this year, the opening ceremony of the fourth China Ningxia international cashmere fair and the third China West (Yinchuan) costumes costumes Festival opened. On the morning of the exhibition, 3 women provincial leaders, 10 female directors, 3 deputy directors and 2 female mayors in the autonomous region, a total of 17 female leaders turned into "models". They changed the image of the "strong woman" on weekdays and took up the T class, displaying the four kinds of clothing such as cashmere, Muslims, fur and professional wear produced by Ningxia local enterprises, and received strong repercussions and acclaim from all sectors of society. The theme of Ningxia cashmere and clothing industry was detonated and the brand proliferation effect was rapidly formed.

Industry evaluation: no one can think of such a "show" in the whole country.

The 17 provincial level women leaders, a stunning four local dress show, reflects the idea of dragons flying in the industry marketing mode behind the scenes.

"Just need to decide that the textile and garment industry will always be a sunrise industry, and people's living standards will continue to improve. They will definitely cross the United States and cross fashion."

Long Fei said that government departments should guide enterprises to constantly seek new ways to pry the market.

He led the company to Romania and other Chinese market which seldom visited the country, and found new business opportunities. He proposed that "Cashmere should be picked up from the baby" to guide enterprises to develop children's cashmere garments. He instructed enterprises to take advantage of Ningxia to develop the cashmere products market in the Middle East and Arabia countries. In September 12th this year, the State Council approved Ningxia to establish an inland open economic experimental zone and set up a comprehensive Yinchuan bonded zone. This rare opportunity and attractive preferential policies will undoubtedly help the Ningxia cashmere to further open up new markets.

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< p > < strong > never-ending thinking < /strong > < /p >

< p > at present, the light textile industry has become one of the five pillar industries of Ningxia's industrial economy. It has formed a complete industrial system, which is mainly characterized by cashmere products and new textile, and more than 30 industries coexist. It has gone out of a road with distinctive industrial development, strong competitive advantages and low carbon and environmental protection.

In this year's economic environment is very complex situation, through the full implementation of key industries, project driven, park construction, scientific and technological innovation, brand cultivation five strategies, maintaining the steady growth of the whole industry.

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However, P still rethinks what role the government sector plays in the development of the industry. "Does it really play a boosting role?" he kept asking questions.

The fact that cashmere represents the flourishing of Ningxia's textile industry proves that under the leadership of dragon flying, Ningxia textile and Textile Bureau has made great contributions to the development of the industry.

Today, Ningxia has built three industrial clusters of Lingwu cashmere Industrial Park, concentric cashmere Industrial Park and Yinchuan cashmere enterprise, and has built Wuzhong Litong wool textile industrial park.

The development of industrial parks can also be seen as a microcosm of the twists and turns of the development of Ningxia's textile industry. The cold scene of its early construction is still fresh in its memory. "Lingwu cashmere industrial park now looks quite successful, but at the beginning of its construction there were many voices against it, and the foundation stone ceremony was also very simple."

Perhaps it is because of the hardships that have been hard to come by after the end of the storm that he can always see clearly the various problems existing in the industry.

"Ningxia's cashmere brand is still in its infancy, and has not yet heard of the national and world brands, and the lack of professional and technical personnel."

He also raised the question of the diversification of cashmere products. "Cashmere can not only be cashmere sweaters, but also the way of clothing."

At present, the main consumption group of cashmere sweaters is older, and if they are made into "a href=" http://www.91se91.com/news/index_h.asp "fashion > /a" coat, the consumption level will further expand.

Under the influence of the positive energy of dragon flying, the Ningxia textile industry is also showing the unique quality of pursuing perfection, and will continue to deduce the legend.

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