Transformation Of Fashion And Fashion Stone Lions Into "Oriental Milan" Time

"P" in Italy Milan, the world's fashion metropolis, fashion creation and consumption of the benchmarking city.

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< p > China stone lion. There are many famous Chinese clothing cities with similar genes in Milan. They are very far apart but very close.

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In the second half of last year, Shishi municipal Party committee and municipal government formulated and put forward the "Oriental Milan" plan, and decided to promote the pformation and upgrading of Min garment industry from "garment manufacturing" to "fashion creation". The stone lions were fully built into an industrial, city and cultural Oriental Milan, making it a new benchmark for Oriental fashion.

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< p > < strong > industry status calls for fashion creativity pformation < /strong > < /p >

< p > Shishi is a famous city of leisure wear in China. After more than 20 years' meticulous cultivation, it has formed a very complete a href= "http://www.91se91.com/news/index_c.asp" > textile > /a > clothing industry chain, covering textile materials, spinning and weaving, bleaching and dyeing finishing, garment processing, accessories production, R & D design, marketing and other fields.

At present, with the stone lions as the center, the a href= "http://www.91se91.com/news/index_f.asp" > clothing > /a > industrial plate formed by the surrounding areas has more than 10 thousand textile and garment enterprises, with an annual output value of about 100000000000 yuan. It is one of the important textile and garment production bases and scattered areas in China.

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< p > however, it should be noted that in recent years, the cost of raw materials and labor costs of enterprises have been rising, and domestic competition is becoming increasingly fierce.

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< p > Zhang Yongning, Secretary of Shishi municipal Party committee, pointed out clearly that in the future, Shishi will promote the fashion, individuation and high-end of textile and clothing. In order to speed up the integration with the international community, Shishi will take Milan as a benchmark and learn from Milan's successful experience.

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< p > October 2012, Shishi mayor Zhang Yishan admitted that although Shishi textile and garment industry has the first and the strong foundation, but the high-end links such as R & D, design, brand and information are relatively scarce, and the industrial public service capability is not strong enough.

To this end, Shishi municipal Party committee and municipal government decided to formulate and implement the "Milan plan" to fully promote the pformation and upgrading of Shishi textile and garment industry.

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< p > < strong > Shi Shi entered "Oriental Milan" time < /strong > /p >

< p > December 2012, the plan for strategic development of Milan was formally approved by the relevant departments of the state. This means that Shishi has a new and higher development strategy guidance from the "China's leisure and clothing city" to "Oriental Milan", and Shishi has entered "Milan time".

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< p > Milan has gathered many fashion names in the world. It is one of the four most fashionable cities recognized in the world.

The two Fashion Week held in Milan every year is considered a barometer of the world's fashion design and consumption trend.

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< p > according to strategic planning, Shishi has three steps to realize the dream of Milan.

The immediate goal is to promote the service of the textile and garment industry and improve the research and development, design, fashion activities and marketing of Shishi's fashion industry.

The medium-term goal is to pform Shishi into a leading fashion and creative center in China, forming a greater fashion influence than Beijing, Shanghai and other cities, leading the fashion trend of domestic clothing consumption.

And in the long term, Shishi will strive to become an internationally renowned Oriental Milan fashion creative city, and strive to fashion influence with Milan, Paris, London and New York and other fashion centers.

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< p > < strong > Eastern connotation promotes original Competitiveness: < /strong > /p >

In the past two years, "Shishi creation" and "Shishi creation" have begun large-scale landing on China's top publishing platform. < p >

In the 2012 China International Fashion Week, the "stone lions Legion" not only became the largest distribution group of regional clothing plates, but also became the most diversified publishing camp in fashion week, including CABBEEN, Jin Yuan, AI Deng Bao, Hua Qi, Hai Xing, Wolf Road, Xiao Pi Pi and a series of original brands, which made full eye in the top fashion platform of China.

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< p > Yang Jizhao, vice president of the China Textile Industry Federation, said in an interview with reporters that Shishi made "Oriental Milan" three advantages: first, the government attached great importance to Shishi international fashion week; the influence was bigger; two, Quanzhou's < a href= "http:// pop.sjfzxm.com/popimg/fz/index.aspx > > fabric > /a > industrial cluster improvement; the source of fashion innovation was fabric innovation, and Shishi had obvious advantages; third, compared with some mainland enterprises, Shishi enterprises had strong market awareness from birth, and dared to fight and fight against risks.

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< p > for the grand plan of "Oriental Milan", Xu Peiyuan, leader of the research group, pointed out that Shishi should create "Oriental Milan", which should not be confined to the industrial level. In the future, efforts should be made to expand the city's Oriental Milan and culture Oriental Milan to enhance the Oriental connotation and fashion influence of Shishi's economy, city, society and culture, because "only the East is our original core competitiveness."

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< p > building Milan of the East: what is the bottom line? < /p >

< p > < strong > Fashion is the breakthrough of Milan in the east of the industry < /strong > < /p >

< p > comparing Shishi to Milan, it is far from the city, culture, art, architecture, < a href= "http://www.91se91.com/news/index_h.asp" > Fashion > /a, let alone football.

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< p > that clear-cut proposal to build the Oriental Milan, where is the bottom of the stone lions? < /p >

< p > for this, Tian Qiming, chairman of the Shishi textile and clothing chamber of Commerce and chairman of the company, China, has given enough arguments.

"From the existing strengths, Shishi is China's unique industrial chain of the most complete clothing brand gathering place, from the stone lions to go out of the Chinese fashion brand many domestic unique."

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< p > "as a pioneering City, Shishi is still a fashion city rather than a consumer fashion city.

From this perspective, we can say with great dignity that we have what others do not have, that is the creativity of fashion brands and fashion life.

Tian Qi Ming said.

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< p > "in the eastern Milan plan, the two words in the East are more important than Milan.

It is only a matter of time before the Oriental dress culture becomes the world trend. It is our geo spirit. We should learn from western culture, nourish it with oriental culture, and create fashionable brands and creative industries that others do not have. This is our advantage.

Xu Peiyuan, vice president of the school of economics and finance, Huaqiao University, said.

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< p > < strong > micro fashion is the positive energy < /strong > < /p > of the Oriental City of Milan.

Milan, as the fashion capital of the world, is not because of the fashion of international fashion. It is desirable to say that in Milan, beggars are very fashionable in P.

Elegant towns, quiet life, decent clothes, polite people and harmonious social environment are all the reasons for Milan's yearning and the positive energy to make it an international fashion metropolis.

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"P", "stone lions move towards the strategic plan of East Milan" also needs economic, social, cultural and urban fashion elements.

"These subtle elements of fashion are actually changing our lives," says Lin Jinchang, deputy director of the Shishi Economic Bureau.

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< p > "urban construction is constantly improving. People are more civilized and more harmonious and peaceful. These changes in the micro fashion are the indispensable positive energy for the East Milan."

Lin Jin Chang said.

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< p > < strong > marine culture is the fertile soil of Oriental culture Milan < /strong > /p >

< p > "to build Milan in the East is not to learn from foreigners but to make foreign things serve China."

Li Guohong, director of the Shishi Museum, said, "marine culture is the cornerstone and fertile ground for all the fashionable culture of stone lions."

Shishi went to earn their living overseas, and the atmosphere of marine culture permeated from beginning to end, that is openness, diversity, inclusiveness and trial.

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"P", "my grandfather's grandfather put on his suit a long time ago. Grandma's grandmother used sewing machines. This is incredible for the people in the inland cities. We opened up to the outside world very early and accepted new things from outside. This is our openness."

Li Guohong said, "all kinds of architectural forms such as the corridors of Southeast Asia, Luo Mazhu, arcade, and five legs are mutually interesting with the architecture of Southern Fujian. All kinds of religious forms, such as Confucianism, Buddhism, Taoism, Catholicism, Islam and so on, can flourish here. This is the diversity and inclusiveness of our culture."

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< p > more importantly, the marine culture of Shishi and even Minnan is also characterized by experimentation.

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< p > "under the influence of openness, pluralism, inclusiveness and trial oriented marine culture, Minnan people continue to integrate traditional culture and foreign culture and create new fashion culture. This is the cultural foundation and soft power of East Milan that can be put forward and implemented in Shishi."

Li Guohong thinks so.

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< p > < strong > entrepreneur voice < /strong > /p >

< p > Design in Milan, fabrics in Guangdong, printing and dyeing and production in Shishi, and then through the network, e-commerce or terminal to achieve sales, this is not "daydreaming".

With the help of information technology, we can achieve cross-border, cross regional and cross industry cooperation.

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< p > - Lin Hongnan, vice chairman of China Sewing Machinery Association and chairman of Fucheng (China) Co., Ltd. < /p >

Less than P, the pride of Shishi is the complete "industrial chain" from the upstream products of the petrochemical industry to the finished products of clothing, which is the unique advantage of Shishi compared with other clothing plates.

The government put forward the "Milan plan" to help Shishi become a famous fashion and creative area in the whole country and even the whole world.

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< p > - Tian Qiming, chairman of Shishi textile and Garment Association, and chairman of the company, /p.

< p > we have reason to believe that China International Fashion Week will become an important platform for the release of stone lions to the "Oriental Milan" in the future. In the future, the designers of Milan lions, Paris, New York and London will continue to appear on the stage of the four fashion week.

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< p > -- Liu Yiqun, chairman of China top ten designer and Wolf Road (Fujian) fashion and Operation Center Co., Ltd.

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