Realistic Choice Of Chinese Clothing For OEM Survival

At 10:30 a.m. yesterday, Liu Shuren, chairman of Wuhan clothing trade association and chairman of Hubei yuan Tian garments Industrial Co., Ltd., received an urgent call.

On the phone, Chen Fei, general manager of Wuhan he Rong Clothing Co., Ltd.

10 days later, 8 Wuhan clothing enterprises will be holding a Chinese fashion show at the China Clothing Fair, < /a > a href= "http://www.91se91.com/news/index_z.asp".

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< p > the two bosses argue that they should invite Wuhan models or Beijing models. Liu Shuren said that if I asked Beijing, I was afraid that they could not fully display the concept of "new Han school" and "new fine cutting".

From "a href=" http://www.91se91.com/news/index_h.asp "> OEM" /a "to independent research and development, Han style clothing is pregnant with new connotation.

According to the statistics of China Garment Industry Association, the 60 strong Han group of women's wear accounted for 9 seats.

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< p > < strong > many international first-line brand clothing is actually Han production < /strong > < /p >.

< p > < strong > OEM survival, the realistic choice of Han style clothing < /strong > /p >

On the day before yesterday, at the Decathlon Sports Supermarket of < a href= "http://www.91se91.com/news/index_p.asp" > Wuhan < /a > National Fitness Sports Center, a row of outdoor sportswear attracted the eyes of outdoor fitness enthusiast Mr. Zhang. P

At the beginning of last month, Decathlon, the world's largest sporting goods retailer, settled in Wuhan and opened its largest warehouse store in China.

When the public is curious about the design and unique fabric of Decathlon outdoor products, few people know that a considerable part of Decathlon outdoor sportswear is based on the Wuhan native clothing company Ai Di Group.

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"P >" 3 years ago, Decathlon came to cooperate with us.

This time it enters Wuhan, and our cooperation will go deeper and deeper. "

Ai Di Group responsible person told reporters.

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< p > in the middle of Han street in Wuchang, H&M from Sweden and C&A from Holland are two famous international fast fashion brand shops.

Because of fashionable fashion and affordable prices, these two brands are loved by many fashionable men and women. The shops are always bustling and there are long queues to pay.

Similarly, few people know that a large proportion of these fashion brands are produced in Wuhan.

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< p > to make international brands and even some domestic brands to work as foundries and earn processing profits at low labor costs. This was once a way to maintain the Han style clothing for a long time, but it was also a helplessness of Han style clothing.

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< p > Mr. Li told reporters that when he went to university in 90s, Han style clothes were very popular, and Han Han style clothes also seemed to have a lot of face.

But later, because of the wholesale turnover, we missed the opportunity of brand promotion.

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< p > < strong > the export price of Ai Di is more than 2 times the average price of the whole industry. < /strong > < /p >

< p > < strong > fine division of labor, OEM can also be independent innovation < /strong > < /p >

< p > yesterday, Liu Shuren, who has been in the clothing industry of Wuhan for 20 years and has always been the representative of the Han style clothing brand, said in an interview with reporters: "I think the OEM and OEM are not promising. In fact, this is a big misunderstanding.

OEM can also create a brand, and Foxconn, which you are familiar with, is a typical example.

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< p > enjoy the OEM OEM benefits, have experienced the embarrassment of dressing for others, and have experienced the development of independent innovation and independent brands to seize the pleasure of overseas markets. Nowadays, the largest Ai Group of the garment industry in the province has a right to speak.

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< p > in the first half of 2011, the textile raw materials in China rose sharply, and a large number of domestic garment enterprises survived. The performance of AI group was unusually stable.

"Raw materials prices continue to rise, low value-added clothing has been difficult to make money, constantly trying new raw materials, improve clothing grades is undoubtedly a good way to avoid cost pressures."

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< p > the head of the group's foreign trade introduces that the average export price of Ai Di reaches 8 USD / piece, which is much higher than the average price of domestic cotton and chemical fiber knitted garments exported by industry authority, which is 2.97 USD / piece, and the profit gap can be imagined.

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< p > nowadays, even in the field of foundry, the Ai Group has sent its products to more than 10 international brand stores, such as Next, French cock, American A&F, Germany C&A, Sweden H&M and American champion, through technology upgrading and independent research and development.

"Therefore, OEM is also hierarchical, and there can be no future."

"Only in the long run, small and medium-sized enterprises in Han style clothing are most suitable for foundry. Enterprises with scale must, of course, still have to independently develop and create their own brands so as to form a complete industrial chain."

Liu Shuren said.

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< p > < strong > million annual salary, please come to the international design master < /strong > < /p >.

< p > < strong > looking for the connotation of Han style clothing < /strong > /p >

< p > designer is the soul of independent brand.

The Han style clothing that started the brand pformation is competing to create the elite team of designers.

In January 2011, Wuhan Jiahe times Clothing Co., Ltd. took the lead in the Wuhan Textile University, and set up a 10 person project team to jointly build a fashion professional clothing brand, taking the first step in the cooperation between Wuhan garment industry and designers.

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< p > more Han style clothing enterprises are willing to hire famous designers.

At present, the large team of more than 40 designers in Yuan Tian clothing is also one of the number two in the Han style clothing enterprises.

A year ago, Yuan Tian excavated an international first-line designer from Shenzhen, earning an annual salary of 1 million yuan.

Giovanni also has a "luxury" design team. The design director has an annual salary of 700 thousand yuan. Many famous designers like Gucci and Versace are consultants of Giovanni. Even ordinary designer assistants are returnees and won awards in the industry.

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< p > Giovanni, chairman of the board of directors Fu Jie, said that the company spends tens of millions of dollars on product research and development every year. Every year, it will send fashion news to the European Union, Korea, Japan and Hongkong, China, and constantly upgrade the brand's fashion sense from color, fabric and process structure, so as to speed up the listing of new products.

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Less than p ago, the 30 thousand square meter Giovanni fashion and creative center was officially launched. This is a creative and creative platform integrating creative design, fashion publishing, popular display and production production. It is also the first four in one creative platform in Wuhan garment industry.

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< p > < strong > 500 independent brand clothing will focus on < /strong > < /p >.

< p > < strong > Han clothing is aiming at 100 billion industry < /strong > < /p >

< p > according to the Wuhan clothing trade association, at the end of the month, 8 Wuhan clothing enterprises will display nearly 500 garments, all of which are independent brands.

"Many people mentioned the Han style clothing and thought it was low-grade and plagiarism.

Our purpose is to show the new Han school and the new refinement, which reflect the new craft, new fabric and new design that Han style clothing is pursuing.

Liu Shuren said.

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< p > at present, Han style clothing is also planning "a city", "a street" and "a cloud".

The so-called "one city" is a production base that sets up the upstream and downstream industrial chain of clothing. "One street" means buying or leasing a commercial block as a selling window for the Han style clothing, while "a cloud" refers to the development of e-commerce, and the extension of the Han style clothing shops from the street market to the network.

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< p > last June, 14 Wuhan garment enterprises jointly invested 100 million yuan to form a Chinese business exchange investment Limited by Share Ltd. The joint venture's mission is to build a "city", "a street" and "a cloud."

Liu Shuren disclosed that at present, "a city" is located in the surrounding cities of Xianning, Xiaogan and Wuhan, and the future of "one street" may appear in Wuhan new commercial street - Chu Han Han street.

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< p > "the clothing industry in Wuhan has the foundation of becoming bigger and stronger. The Han style clothing output ranks third in the whole country, and the output of women's clothing is the largest in the country. The Han style clothing industry can totally create hundreds of billions of industries."

Liu Shuren said that Wuhan garment enterprises have become unprecedented solidarity after the pain of Han style clothing, which has experienced the OEM, plagiarism and vicious competition, has fallen from the peak of the scenery.

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