Sheng Hong Group Chairman Liao Hangen: Focus On Fiber Innovation And Development

< p > "Sheng Hong Cup China fiber creative space works exhibition" will be held on March 27, 2013 ~29 at the National Agricultural Exhibition Hall in Beijing. This joint exhibition, released in combination with China's textile fashion trend, aims to excavate fiber materials, especially the rich expression of chemical fiber materials. It will convey the green, circular and low carbon concept of fiber materials in production and application in a humanized and artistic way. The distance between < a href= "http://www.91se91.com/news/index_c.asp" > fiber > /a > and consumers will be closer, so that more designers will pay attention to the application of materials, and at the same time, let more people understand and pay attention to the development of chemical fiber in China.

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P, one of the organizers of this event, Jiangsu Sheng Hong Polytron Technologies Inc (Sheng Hong stock) is a representative of innovative enterprises in China's chemical fiber industry, and has been committed to applying innovative fiber technology to build China's fiber brand.

Reporters interviewed Miu Hangen, chairman of Sheng Hong group.

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< p > < strong > Art Interpretation of fiber characteristics < /strong > /p >

< p > reporter: what is the original intention of Sheng Hong's active support for the joint exhibition of Chinese fiber creative space works? < /p >

< p > Miu Hangen: at present, China is already the undisputed largest producer of chemical fiber in the world.

Around the five directions of ecology, fashion, function, environmental protection and technology, China's chemical fiber has developed a wide range of application performance and new products.

Sheng Hong shares the support of organizing the joint exhibition of Chinese fiber creative space works. It is hoped that through the green ecology, < a href= "http://www.91se91.com/news/index_cj.asp" > circular economy < /a > low carbon environmental protection concept, it will interpret and display fiber specificity in a new perspective, and promote the upgrading of fiber technology and application in the whole industry.

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< p > Sheng Hong shares has made a big fuss in the field of large-scale and high-end production. Now it has become the world's largest microfiber production base and one of the largest differentiated polyester fiber producers.

Sheng Hong shares, known as "the world's expert on Microfiber", has been widely used in various functional and high-grade garments because of its excellent properties, such as Yang polyester compound, hollow heat preservation, moisture absorption and quick drying.

Sheng Hong stock also has the world's first "memory fiber" production line, and memory fiber products are leading the international generation.

We also hope that this event will enable you to understand and understand Sheng Hong's ultra fine differential fiber and show Sheng Hong's brand and technological strength.

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< p > < strong > fiber chain industrial chain < /strong > /p >

< p > reporter: through this event, what kind of gains did Sheng Hong share? < /p >

< p > Miu Hangen: this activity provides a good interactive platform for the upper and lower reaches, and promotes mutual understanding and mutual promotion through cooperation between schools and enterprises.

Through close cooperation with universities, scientific and technological personnel and designers, let us know the latest trend of fabric and understand the demand intention of downstream enterprises, so as to provide direction for our new fiber research and development.

We also take this opportunity to publicize enterprises and brands.

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< p > reporter: what role do you think this activity will play in promoting the application and promotion of new fibers? < /p >

< p > Miu Hangen: this event has brought into full play and integrated the resources of the government, industry and enterprises, and built a platform to realize the internationalization of the brand. It is committed to promoting the Chinese fiber and the chain of fiber chain to satisfy people's yearning for a better life.

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< p > through the efforts and innovations of many enterprises, China chemical fiber has developed many varieties, with outstanding properties, such as light, thin, ductility, three-dimensional sense, but still has the potential of deep development.

I believe that through this joint exhibition, more people will be able to pay attention to and understand the current development of Chinese fiber and the rich and charming concept of its product creation and expression.

Narrow the distance between fiber and consumer, thus promoting the application of new fibers.

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< p > < strong > adaptability leads technology development < /strong > < /p >

P: reporter: Sheng Hong has become an expert in microfiber. What is the goal of Sheng Hong in fiber technology innovation? < /p >

< p > Miu Hangen: because of its influence from many aspects such as technology, market, resources, policies, environment and so on, Sheng Hong shares in the direction of technological innovation choice is not blindly seeking new things, blindly pursuing the more advanced, the better, nor is it seeking for perfection, and attacking all sides in a variety of technical directions. Instead, it focuses on the adaptability of the technology direction to the future market demand and the actual situation of the enterprise itself, and pays attention to grasp the gradual pace of technological development.

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< p > Sheng Hong shares will build advanced polymer fiber engineering projects based on the national R & D center, < a href= "http://www.91se91.com/news/index_p.asp" > Jiangsu < /a > New Textile Materials Research Institute, research and development of multi-functional synthetic fiber, and integrate automation and information technology into plant management, implement automatic controlled traceability process to ensure high quality product quality.

Speed up the adjustment and upgrading of industrial structure, low carbon and environmental protection, realize the sustainable development of enterprises, and lead the leading edge technology vane, get more customers' recognition and create more social value.

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< p > reporter: Sheng Hong shares have strong technical strength. How can enterprises pform this strength into brand and market advantages? < /p >

< p > Miu Hangen: the company has 8 sets of international leading low temperature and high stability polyester devices, more than 100 sets of melt direct spinning production lines and more than 600 post processing production equipment, forming the most advanced polyester and fiber processing capacity. The polyester filament production capacity reaches 1 million 400 thousand tons / year, ranking the first in China polyester filament DTY production scale, and the product differential rate reaches more than 80%.

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< p > the company relies on the advantages of equipment, products, technology and quality, and works with international multinationals such as Dongli, Di, Nike, Adidas and Lining to provide high-quality raw materials and increase market share for high-end well-known enterprises.

We should use our own talent reserves to speed up R & D and innovation of new products.

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< p > < strong > brand enhancing enterprise value < /strong > < /p >

< p > reporter: at present, China's chemical fiber industry is lagging behind in the building of fiber brand and the promotion of new products.

In terms of brand building, what is the concept of Sheng Hong stock? < /p >

< p > Miu Hangen: brand is the embodiment of reputation and value, and it is the source of benefit.

Creating brand is the focus of sustainable development of Sheng Hong stock, and is a major move to improve the company's reputation and enhance the image and value of the company.

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"P > nearly one stage, Sheng Hong shares continue to increase brand publicity.

On the one hand, the company participates in local social activities through sponsorship, donation and the establishment of public funds, and sets up a good public image of the local enterprises. On the other hand, it uses newspapers, magazines, television, Outdoor Advertising Company, its own website to publicize the company and product image, and through organizing various kinds of exhibitions and trade fairs at home and abroad, introduces the latest and most fashionable "Sheng Hong" polyester filament products to manufacturers all over the world, thereby enlarging the sales channels of Sheng Hong polyester filament products.

Every two months in Turkey magazine "RME"

D? NYASI "releases the latest information on the enterprise.

Through organizing, promoting and promoting various activities, we can let you know Sheng Hong and Sheng Hong polyester filament products and show Sheng Hong brand and technology strength.

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"P >" in addition, Sheng Hong shares also attached great importance to the cooperation with the downstream industrial chain, and held many exchanges and docking activities to improve the industrial influence of the Hong Hong brand.

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