Quanzhou Shoes And Clothing Enterprises Pmit Positive Energy With Practical Action

"P" recently, Ding Hui worked as a marketing executive to carry out hundreds of kilometers of energy and promote positive energy activities. The chairman of the company, Ding Hui, took the lead in forming a team. He started hiking from the headquarters of Quanzhou, and went to Xiamen Jimei learning village. The whole course carried out a total of 100 km hiking, and it lasted 25 hours without interruption.

Before that, the 25 Tianlun polar expedition was deeply concerned by the media.

After 20 days of arduous journey led by HeineKen, a famous outdoor photographer in China and MS. Yuan Ru, a pioneer of China's north and South extreme adventure, the team went through an exploration tour of the south pole for half a month.

In recent days, Tian Lun Tian has joined hands with China's good voice column, and has officially cooperated with China's good voice global tour organizing committee.

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< p > when the traditional celebrity endorsement mode has been unable to meet the marketing demands of local shoe and clothing enterprises, the endless marketing method will take over the task and carry out a marketing pformation at a richer level and a wider range of consumer participation.

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From the end of 2 this year to the end of May, we will carry out a big discussion on the theme of "enhancing the sense of anxiety and promoting long-term development" in the whole city from the end of this year to the end of May this year. It will include six aspects: Quanzhou's economic development, gold pformation, industrial pformation and upgrading, urbanization, culture and service environment.

How to lead the development of enterprises has become a common topic faced by the business elite.

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< p >, as the textile and garment of Quanzhou industrial leader, began to solve the problem with practical action.

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< p > industry analysis, through the dissemination of positive energy, adventure activities and other ways to enlarge the pmission effect, can be regarded as a typical example of experiential marketing.

The traditional shoes and clothing industry in Quanzhou has prominent advantages and strong strength, but the inventory problem that has been faced in recent years has not been effectively solved.

Analysis of the industry, to expand the new growth space, we must make positive changes in the way of brand marketing, so that consumers can have a deep resonance from the psychological and cultural brand.

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< p >, therefore, enterprise activities with new marketing as key words can be concentrated in the past one or two years.

Whether it is furniture decoration industry, real estate industry, third service industry, clothing industry and other industries, there is no lack of experiential, participatory, interactive, and cross-border marketing initiatives.

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Since last year, in the clothing industry of Quanzhou, a series of marketing activities aimed at making the target consumer groups feel the positive thinking power of the P have gained people's attention.

For the particularity of outdoor sports, the marketing of shoes and clothing has changed from the simple promotion of sprouting period to the marketing which focuses on communicating with consumers nowadays.

Among them, mobile experience marketing is becoming the new favorite of the industry.

In this round of marketing upgrading war, the local outdoor products enterprises successfully seize the high position, becoming the avant-garde star chasing the media, and also become a platform for consumers to enlarge their feelings.

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