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    PEAK Sports Products Expand Overseas Market In Canada

    2013/3/14 17:15:00 28

    Sports BrandShoesFootwear Industry

    Today, PEAK sports products are making a new appearance in the Canadian market. The Real Sports Apparel of maple leaf sports company has become Canada's first batch of sporting goods shops selling PEAK products. According to the latest 2012 earnings data released by PEAK, PEAK's international sales account for 13.4% of the total sales volume, which has been continuously improved for 3 years in a row of P. < /p >
    "P", "PEAK will rely on years of international development experience to further develop the Canadian market." PEAK CEO Xu Zhihua said, "the North American market has an important strategic position. PEAK hopes to radiate and drive the global market through the vane of North American market, so as to realize the dream of market globalization." < /p >
    < p > the development of PEAK in the North American market is a step by step. At the beginning of.2011, PEAK's US branch and R & D center were set up. In February 16, 2012, PEAK's second flagship store opened in Melrose street, West Losangeles Hollywood. At the end of 2012, PEAK and Toronto Raptors set up commercial and market cooperation relationship. In addition, PEAK, as the official market partner of NBA, and the cooperation of NBA top stars such as Parke, Battier and Kell, also made PEAK a good reputation and influence in North America. < /p >
    "Maple Leaf sports and raptors want to continue to work with PEAK to help PEAK build a broader product coverage and a more comprehensive marketing campaign in Canada," said P. "Maple Leaf sports and raptors want to continue to work with PEAK to help PEAK build a more extensive product coverage and a more comprehensive marketing campaign. The influence of NBA, the only team in Canada, the Raptors, and the dragon's home controlled Lori (PEAK star) has helped PEAK win in Canada." < /p >
    < p > in the context of the European debt crisis, RMB appreciation, rising costs and the emergence of foreign technical trade measures, PEAK sports abandoned its conservative stance, increased the pace of brand internationalization, and actively expanded overseas markets. It successfully realized the spanformation from "quantity growth" to "quality and efficiency" double growth mode and firmly grasped the initiative of the market. In April, when Premier Wen Jiabao visited Quanzhou, he also expressed concern and support for PEAK's development. < /p >
    < p > in the depressed domestic market, PEAK's achievements have become a positive example for the industry to reverse its declining trend. Xu Zhihua said: "in the international market, PEAK adopts the strategy of big market radiation small market, achieving the leap from" product output "to" brand output ", and promotes PEAK's visibility and share in the international market through localized marketing. < /p >
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