Women Become The Main Buyers Of Online Shoe And Clothing Market

Winning women won the market. "38" women's Day is a good opportunity to prove this market rule. Hangzhou's major shopping malls have debugged the "women's channel". Physical stores have long been able to understand women's spending power, and online shopping data also show that women are Online shopping market It has become an absolute force.

The principle of "grasping the consumption psychology of women can catch the market" has been proved again and again. China e-commerce research center survey shows that the comprehensive department store e-commerce platform female users account for more than 60% of all users; beauty cosmetics business or social sharing electricity supplier users account for eight or nine, while some group buying sites account for nearly 70% of female users.

The ten most popular online shopping products in China are: clothing , shoes Cosmetics, skin care products, jewelry, perfume, bags, household goods, consumer group buying, luxury goods. "Large consumer goods such as large household appliances, digital products, garage and so on are relatively few favored by female users." Mo Daiqing, an online retailer analyst at the China Electronic Commerce Research Center, thinks that

Female users are more addicted than male users. Yao Jianfang, assistant analyst at the China Electronic Commerce Research Center, analyzes the phenomenon of online shopping addiction: browsing the web page for a long time before sitting in front of the computer until the eyes are sore and unwilling to leave.

"In particular, some single women have turned online shopping into a substitute for love, enriching the emptiness of the emotional world with colorful products." Yao Jianfen said.

At the same time, women's online shopping rights awareness is relatively weak. According to China's e-commerce complaints and rights protection public service platform data, in 2012 e-commerce complaints, male users accounted for 68.50%, while female users accounted for only 31.50%. When women's online shopping rights are violated, more choices are made for women to compromise and silence.