All Kinds Of Shoes And Clothing Business Launches Huge Consumer Market

< p > when the annual 38 Festival is approaching, both the "store" or the electricity supplier all aim at the huge female consumer market and launch various promotional activities.

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< p > "at the beginning of March, when a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > spring and summer, it could stimulate women's enthusiasm for buying.

An analyst told reporters.

In addition, according to the survey conducted by the China Electronic Commerce Research Center, the comprehensive department store e-commerce platform accounts for more than 60% of all users. The female consumers of the cosmetics category or the socialized sharing electricity providers (such as mogujie.com, beautiful women) account for eight or nine of the total users, while some group buying websites account for nearly 70% of the female users.

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< p > Mo Daiqing, an analyst at the online retail department of the China Electronic Commerce Research Center, told reporters: "women's love for clothing, education, tourism and other fields has improved their quality of life. There is no doubt that there will be more room for development in the electricity supplier's female market."

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< p > women's Day promotion is "women" < /p >.

< p > yesterday, reporters from suning.com, Beijing (franchised store) east, Taobao and many other electric providers learned that these businesses have launched promotional activities around women's day. The promotional products are mainly women's purchasing power clothing, < a target= "_blank" href= "http:// www.91se91.com/" > shoes < /a > cosmetics, mainly "feminine".

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< p > a few days ago, jumei.com and Le bee net staged the first "price war" in the electricity business sector in 2013. As a result of catching up with the 3rd anniversary celebration, the United States launched the "301 major promotions", and Lok Feng was not to be outdone. Immediately after the launch of the "Peach Blossom Festival" promotion, the two pinch up also aroused many shoppers' shopping enthusiasm, and the jumei.com website was paralyzed on March 1st.

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< p > jumei.com official said that during the 3rd Anniversary celebrating period, sales of large promotional activities lasting three days amounted to 1 billion yuan.

On the same day, the huge network traffic of "301 big promotions" caused jumei.com's official web page to be congested and paralyzed and the server crashed. But jumei.com's "301 major promotions" reached 500 million on the first day, and the number of orders exceeded 2 million. Among them, the number of orders per second exceeded 1000 during the peak period.

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< p > Yue Feng network also said that the promotional activities of the March Peach Blossom Festival launched in February 28th, the number of hits on the first day of the activity page has exceeded 1 million people in just 24 hours. There are more than 3 orders per second in the rush hour of the afternoon and the evening before 22:00. The sales volume on the first day of the website is 4 times higher than that on weekdays.

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"P > platform electricity providers, the reporter learned from suning.com, during the 38 quarter, suning.com clothing, bags and other channels will combine many famous brands at home and abroad (exclusive stores) brand manufacturers to launch a special product special activities, the minimum 3 fold.

"As a result of the acquisition of the red child mother and baby net and the purchase of women's network last year, the 38 promotional activities this year will be more abundant than in previous years."

Suning.com market center responsible person briefed reporters.

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< p > the person in charge told reporters that the website has already launched many wonderful activities such as "charming women's 3 fold up", "3.8 women's day small household appliances 36 yuan" and "women's day 3C straight down 900 yuan".

In addition, suning.com also launched the "3.8 department stores 0 yuan purchase" activities, that is, to buy goods to send the corresponding price coupons.

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< p > differentiated promotions < /p >

< p > in fact, the marketing method of "every festival must promote" has shown a trend of diminishing marginal effect. The business enterprises need to introduce more and more innovations in marketing, especially for the female market of the electricity supplier. They are also aiming at the products of women's electric business, cosmetics and < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, I think we should distinguish the marketing means.

Mao Yuxin, associate professor of computer and information engineering, Zhejiang Gongshang University, told reporters.

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< p > "for female cosmetics, female consumers share a shared attitude. If I use a mask, if I feel good, I will actively recommend it to my little sister, that is, the personal social networking group.

But for shoes and clothing products, women feel beautiful, will not take the initiative to share with their social network, because you bought a nice "a target=" "a" _blank "href=" "http://www.91se91.com/" > clothing < /a >, you don't want the sisters to buy the same clothes, this is the subtle mentality of women. "

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< p > for this reason, Mao Yuxin suggested that the electronic business of the beauty makeup class can do more active marketing based on social sharing, but the clothing category is not necessarily.

In addition, it can also make a breakdown of female consumers, such as direct information seekers, visitors, free goods seekers, entertainment pursuers, buyers, etc.

Different marketing methods can be adopted for different types of consumers.

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At the same time, Mao Yuxin pointed out that "female consumers naturally enjoy the characteristics of shopping together." but in the field of electricity providers, it is difficult to carry out the behavior of "shopping together" directly. Although social sharing can be regarded as an alternative "window shopping", there seems to be essential difference between P.

Therefore, in the face of female consumers, there are still short sellers.

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< p > "of course, we can consider the development of online virtual shopping based on virtual reality and augmented reality technology. Now it seems that some electric providers have also launched some online trial functions, but the overall is not yet mature, and there is also need for technical support and breakthroughs."

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