Annual Awards Carry Brand "Beautiful China"

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< p > brand positioning and concept: golf brand.

"Living Golf" is a unique brand culture of bryin, which brings freedom, relaxation, leisure and comfort to consumers.

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< p > highlights: in July 2012, the "Golf Cup" iron band of the golf channel was formally established.

The voice of BMW was appointed by the Guangzhou invitational tournament.

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< p > nomination reason: through activities, show its brand and Chinese Golf growth process, the brand will become China's golf apparel leader brand, innovative brand positioning to win the image and the market.

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< p > brand positioning and concept: the target consumer group is a modern intellectual woman who loves urban life, yearns for pastoral artistic conception, has artistic feelings and poetic feelings, and is elegant and distinguished.

Pay attention to taste, do not pay attention to age.

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< p > highlight: organize the 10th anniversary celebration of "Nian Nian" and enter EnteringAfrica in Africa.

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< p > nomination reason: the innovation of Da Yi Yan lies in its unique way in the channel: often choose the street which is not a key commercial area as a sales channel, and this sales method just fits its brand positioning, so it quickly wins the market and consolidates the brand's market place.

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< p > < strong > Palo < /strong > /p >

< p > brand positioning and concept: aspire to build China's high-end cashmere brand, and become a "classic" and "elegant" brand with elegant and quiet design culture.

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< p > highlights: in September 26, 2012, Palo designer Liu Fang and his high-end cashmere series PaluopobyLiufang participated in the exhibition and release of "China inParis" in the 2013 spring summer Paris fashion week.

Reasons for nomination: emphasize the combination of unique materials and design, constantly adjust product structure, improve product quality, become one of the pioneers of cashmere brand innovation.

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< p > Quality Award: leading show M·SUYA, red yellow blue, Saint de West < /p >.

< p > evaluate whether the comprehensive quality of the brand is in line with the relevant standards of the State Administration of quality supervision, inspection and quarantine; the contents of the assessment include clothing materials, technology level, product packaging, service quality, environmental protection indicators, etc.

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< p > < strong > leading show M·SUYA < /strong > /p >

< p > brand positioning and concept: take the intellectual women between 25-45 years old as the main service objects. Fashion simplicity, intellectual elegance, proper wear, self-cultivation and proper elegance are the core demands of the product.

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< p > highlights: in 2011, the company entered Asia's largest women's trousers Industrial Park, and M·SUYA will start to operate more efficiently. It is expected to produce 15 million pieces of clothing annually.

A leading show of women's trousers Empire, which consists of leading brands, M·SUYA, Emile and MC, was established.

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< p > nomination reasons: 28 kinds of classification plates, 128 detailed technological processes have made a good interpretation of the design concept, and the quality is the driving force to create the brand positioning of "women's pants experts and leaders".

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< p > strong > red yellow blue > /strong > /p >

< p > brand positioning and concept: Chinese children's clothing stylist.

Brand spirit: optimism, quality and respect for children.

Brand concept: love, expectation and future.

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< p > highlight: the title "red yellow blue fashion star experience" is broadcast in Zhejiang province children's channel and Wenzhou TV news integrated channel.

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< p > nomination reason: red, yellow, blue, heavy production, light R & D and marketing of olive type enterprises, to pform the dumbbell enterprises that focus on R & D and marketing, and the experience of long term foreign trade production makes them outstanding in the competition of peer brands.

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< p > < strong > San de Xi < /strong > /p >

< p > brand positioning and concept: positioning in the international fashion business men's clothing, covering all kinds of life forms of the corresponding crowd, providing fashionable business people with all kinds of casual matching.

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< p > highlight: expand MD (whole industry chain management) system oriented enterprise management mode.

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< p > nomination reason: leading design, strong channel and management science. Saint West is actively seeking for further improvement in product quality from management, and strives to win the initiative of market competition through quality.

Enter the brand culture, and constantly seek the balance between local culture and international popularity in brand creativity. The emphasis and promotion of culture will enhance brand value and public concern.

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< p > < strong > Planning Award: October Mommy, blue sentiment, CABBEEN < /strong > /p >

< p > evaluate the brand's promotional activities or initiatives (which can be completed or are being implemented) in the year; the contents of the review include reviewing and analyzing examples of the brand's activity planning scheme, studying the key brand creativity, implementing steps, and enhancing the brand image and market share.

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< p > < strong > October Mommy < /strong > /p >

< p > brand positioning and concept: combine fashion with pregnancy, pmit the concept of "fashionable spicy Mom" to 80 mothers, insist on originality, comfort and taste.

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< p > the focus of attention: creative culture marketing: "half moon Mommy happiness strategy" half a year sales of brand books 40 thousand; "meet new life with October mommy" brand public service ads, advocating the concept of public service for pregnant women to give seats; and Huayi co operation with pregnancy related TV drama brand implantation.

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< p > nomination reason: it is one of the earliest enterprises to set foot in maternity dress in China. Through "publishing books + TV shows + new media development", it is the key lifeline of pregnancy products: experiential feeling.

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< p > < strong > blue color > /strong > /p >

< p > brand positioning and concept: a knowledge-based urban fashion woman aged 30 and -40.

Deeply studying the living situation of Chinese urban women, the design works embody elegant and romantic fashion atmosphere, full of noble and elegant temperament, and win the love of urban fashion women with its clear-cut design style.

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< p > highlights: "blue sentiment" has made the granary of the Qing Dynasty on the edge of the Hangzhou canal become a gathering area of cultural creative industries such as costume design, animation and cultural planning.

On the eve of the London Olympic Games, the Olympic fashion was held in blue and blue, and more than 200 fashionable people gathered in Hangzhou's Fu Yi Cang, which shared the fashion and the Olympic dance together. < /p >

< p > nomination reasons: accurately grasp the current hot events and topics, combined with its brand culture and spirit, and infiltrate the brand image of "blue sentiment" skillfully in the interactive way.

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< p > < strong > CABBEEN < /strong > /p >

< p > brand positioning and concept: 30 year old -40 year old will be male.

Adhering to the design concept of "comfort and originality", the brand concept of "subversion and popularity", with Chinese original design combined with international fashion elements, and positioning with high-end casual wear.

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< p > highlights: when the CABBEEN 15th anniversary comes out, the micro film "Maple Street 33" is launched, based on CABBEEN's real entrepreneurial story.

Not only has it condensed CABBEEN's 15 years of growth, but also witnessed a dream from bud to bloom.

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< p > > inverted city - see the world from another angle. The CABBEEN multimedia device national tour exhibition is the first brand experience exhibition designed in China with surrealism.

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The reasons for nomination: < p > the use of new media for brand promotion in real time and permeating the market with diversified promotion methods, so that consumers can feel the brand concept of "subversion and popularity" advocated by CABBEEN.

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< p > Marketing Award: Langer, dun Nu, warm bird < /p >

< p > evaluation of brand marketing capabilities; the content of the review includes the analysis of brand marketing strategies, marketing methods, market share and marketing performance through specific data and examples.

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< p > Enterprise Name: Langer Limited by Share Ltd; location (registered place): Beijing; time to market: August 2011, listing: Shenzhen stock exchange SME board.

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< p > brand positioning and concept: for women over 30 years old, independent, leading fashion, demanding fashion and quality of modern mature women.

Create the spirit of feminine beauty and elegance.

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< p > highlight: Langer is awarded the "2012 Forbes China's most potential enterprise".

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< p > Rong Ling 2011, "the top three sales of similar products in large retail enterprises across the country".

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"P > nomination reason:" Langer ", with its outstanding growth performance, is continuously upgrading its national market share, comprehensive competitiveness, brand image and brand strength, becoming the representative of the blue chip of the apparel sector.

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< p > < strong > Tun Nu < /strong > /p >

< p > Enterprise Name: Zhejiang Dun Nu joint industrial Limited by Share Ltd; location (registered place): Haining, Zhejiang.

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< p > brand positioning and concept: advocate vitality, elegance, calm and intelligent life concept, designed for 30 year to 45 year old intelligent, confident and tasteful successful woman.

The product is devoted to fine details, tailored and stitched.

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< p > highlights: won the title of "2011-2012 China best seller dress brand" and won the honor for two consecutive years.

Zhejiang Sci-Tech University - Zhejiang Dun Nu joint industrial Limited by Share Ltd joint research and development center was established in Haining.

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The reason for nomination: P is good at developing and widely utilizing information resources, making the company move towards cross regional, multi-level, pluralistic, intensive direction. Its good sales channels and corresponding sales performance become the cornerstone of its leading peers.

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< p > < strong > warm bird > /strong > /p >

< p > Enterprise Name: warm bird group; location (registered place): Changchun, Jilin.

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< p > brand positioning and concept: high income groups such as white-collar, middle class, and overseas personnel.

Product positioning high quality, high fashion, elegant.

It is a production and management concept with sincerity design, genuine sewing and sincere service.

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< p > highlights: signing the famous plate maker "ALDOBONELLI Aldo borneri".

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Reasons for nomination: the use of overseas advanced technology, the patency of the global supply system and the outsourcing of a large number of products have made "warm birds" an obvious improvement in quality, winning the recognition of consumers and starting their own layout strategy based on the northeast and the whole country. P

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< p > value award: gallows, Yi Wen, and Carlo NDI road < /p >

< p > evaluate the comprehensive value of the brand; the evaluation includes wealth creativity, market awareness and development prospects.

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< p > < strong > glis < /strong > /p >

< p > Enterprise Name: Shenzhen gallows Clothing Co., Ltd.; location (registered place): Shenzhen.

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< p > brand positioning and concept: "ELLASSAY" brand style is "fashion and elegance" implicit and not publicized, expressing a kind of understanding of life.

The brand is located in the 25 year old -40 year old middle and high income, elegant and fashionable taste, mature urban middle-class women.

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< p > highlight: create the Shenzhen charity charity song Arts Fund. It is committed to developing public welfare undertakings, excavating and subsidized young artists and young artists with artistic talents to provide sustainable development platform for public welfare.

He launched the first Chinese fashion movie "rose life".

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< p > nomination reason: by holding large scale activities related to brand value added to enhance brand attention and brand gold content, as a famous brand of Chinese high fashion, glis has entered the stage of pursuing social value in enhancing brand value.

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< p > < strong > Yi Wen < /strong > < /p >

< p > Enterprise Name: Yiwen group; location (registered place): Beijing.

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< p > brand positioning and idea: Yi Wen insists on creating noble quality and classic design while having affinity and fair price.

Highlight the brand's consistent characteristics in style: materials are exquisite and tailored properly; considerate men's clothing needs on different occasions make every man wear a durable and durable life.

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< p > highlights: by the invitation of the British government, the "China business day" event held on the opening day of the London Olympic Games presents a fashion show that condenses Chinese cultural values to the world.

At the same time, Yi Wen landed in London Fashion week to interpret China's fashion attitude.

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< p > nomination reason: Yi Wen pays attention to putting Chinese style life philosophy and caring philosophy into brand culture, and constantly seeks for a balance between local culture and international popularity in brand creativity. Culture emphasizes and promotes its brand value and public concern.

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< p > < strong > card slave road < /strong > /p >

< p > the name of the enterprise: Guangzhou's Nu Di Road clothing Limited by Share Ltd; location (registered place): Guangzhou.

Time to market: February 2012, venue: Shenzhen stock exchange.

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< p > brand positioning and concept: CANUDILO is a Chinese Top Men's clothing brand focused on business travel. It advocates elegant business and travel lifestyle. It advocates the artistic spirit of exploration, sharing and pcendence, and carries out the brand thinking of "business journey, journey" in 10 years.

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< p > highlights: it was successfully listed on the Shenzhen stock exchange in February 28, 2012.

The 15 year celebration of carndor Road business legend has officially launched the strategic cooperation with Mr. fashion, paying tribute to Chinese original design and art.

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< p > nomination reason: through the integration of capital and the emphasis of business culture, carndie road has become one of the most influential men's clothing brands in China.

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< p > public awards: Alton, HOSA, Yalu < /p >.

< p > evaluate the brand's market awareness; the contents of the review include consumer awareness, market reputation and social welfare.

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< p > the name of the enterprise: Hongkong, Hongkong.

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< p > brand positioning and concept: British new classic style business men's wear.

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< p > highlights: in September 2012, AI Deng Bao was training the Breakthrough Leadership for all terminals.

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< p > nomination reason: through the 11 consecutive years' participation in the "China Fashion Week", it not only made its "British style" product concept and brand image popular among the people, but also made its public awareness stable in the forefront of similar brands.

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< p > < strong > HOSA < /strong > /p >

< p > Enterprise Name: location of HOSA International Co., Ltd. (registered place): Hongkong; time of listing: 2011, listing Venue: Hongkong stock exchange.

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< p > brand positioning and concept: from fashion sports products, underwear home products to sports fitness industry, HOSA has become a leading brand in China's fitness and underwear industry.

"Vitality, fashion and health" is the brand concept of HOSA.

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< p > highlight: sponsor the HOSA Cup China International Yoga Conference as the main sponsor.

In June 28, 2012, the world brand laboratory announced that the value of HOSA brand evaluation was 2 billion 118 million, becoming the only indoor sports apparel and fitness service enterprise on the top 500 of China's most valuable brands.

In October 25, 2012, HOSA launched the "HOSA whole body exhibition - Yoga to change life" large female physical and mental health public welfare activities.

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< p > nomination reason: through sponsoring, sponsoring various large-scale events and launching of fitness venues, its brand awareness is increasing day by day, and its brand value has been fully extended and embodied.

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< p > < strong > Yalu < /strong > /p >

< p > Enterprise Name: Yalu group; location (registered place): Taicang, Jiangsu.

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< p > brand positioning and concept: Yalu adheres to the "mass fashion" design style and product positioning of "popular brand and national product" to provide consumers with fashionable, casual, safe, healthy and comfortable high-quality feather products.

Focus: continue to increase the intensity of the electricity supplier construction. It is expected that the electricity supplier will account for 30% of the total sales by the end of this year.

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< p > nomination reasons: adhere to the "mass, fashion" design style and product positioning of "popular brands and national products", and enhance public awareness through product design, product display, shop design, advertising, signing endorsement and various marketing activities.

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< p > Achievement Award: good news birds, nine herding kings, Semir < /p >

< p > evaluate the comprehensive value of the brand; the evaluation includes wealth creativity, market awareness and development prospects.

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< p > < strong > good news bird > /strong > /p >

< p > Enterprise Name: happy bird group limited.

Location (registered place): Wenzhou, Zhejiang.

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< p > listing time: 2007, listing: Shenzhen stock exchange A shares.

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< p > brand positioning and concept: take the middle class aged 30 and -50 as the target customer, and strive to show the characteristics of enterprising, extraordinary vitality and enjoying life.

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< p > highlights: the birds and the fashion gentleman jointly create the fourth cutting-edge art personalities.

The establishment of "good luck bird Business School" will provide talents for the sustainable development of enterprises and realize the strategy of "multi brand and internationalization".

In 2012, the news birds funded 19 freshmen and completed their studies.

And with 06 years to date, more than 30 primary schools have been donated.

In May 25, 2012, the news Bird Group donated more than 1800 new clothes to the Wenzhou Civil Affairs Bureau's social disaster relief donation station, and directed donations to Hunan flood victims in May.

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< p > nomination reason: pay attention to the molding of cultural connotation, mature brand image and perfect management system complement each other and become one of the banner brands of China's clothing industry.

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< p > < strong > 9 Mu Wang < /strong > < /p >.

< p > Enterprise Name: Nine Mu Wang Limited by Share Ltd; location (registered place): Quanzhou, Fujian.

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< p > listing time: May 2011, listing: Shanghai stock exchange A shares.

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< p > brand positioning and concept: business casual men's wear.

The brand personality is characterized by "prudent, atmosphere, without losing enthusiasm and vitality"; and advocating the concept of fashion culture of "delicate life".

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< p > highlights: in August 22, 2012, nine Mu Wang rejoined huge sums of money to join forces with aerospace giants to achieve a new strategic combination. In 2012, the king of nine introduced the idea of "elegant gentleman equation", which is a breakthrough and enrichment to the development of brand connotation.

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Reasons for nomination: the outstanding brand product category guarantees the strong market share as before. Post marketing adjustment and operation has made significant progress in its internal operation and management, maintaining its leading position in China's business casual men's wear field. P

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< p > < strong > Semir < /strong > /p >

< p > Enterprise Name: Zhejiang Semir apparel Limited by Share Ltd.

Location (registered place): Wenzhou, Zhejiang.

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< p > listing time: 2011, listing: Shenzhen securities exchange small and medium-sized board.

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< p > brand positioning and concept: brand slogan of casual wear, "wear what, tide me", beautify the world with "tide".

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< p > highlights: in 2012, Semir ranked sixty-fifth in the Hurun brand with 6 billion 200 million yuan brand value and ranked twentieth among the most valuable private brand list in China, becoming the first value brand in Wenzhou.

Semir's implementation of the Manhattan supply chain platform has won the award of the best IT project in 2012 by the China Federation of logistics and purchasing.

The case of Semir company, submitted by the school of economics and management, Tsinghua University, entered the teaching plan of Harvard Business School and published for the world.

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Nominated reasons: Semir's brand operation mode and operation system has become a successful example of the development of Chinese clothing brand. The achievement of capital market has also made its brand awareness and brand value grow rapidly while operating performance has soared all the way. P

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