Under The Pressure Of High Storage Pressure, Sporting Goods Companies' Performance Has Dropped To The Bottom Of Recent Years.

< p > under the pressure of high storage pressure, the performance of many sporting goods companies has dropped to the bottom of recent years. Following Lining's announcement that the first loss in listing 2012 will be in 8 years, Anta sports first released its 2012 earnings report, and the net profit has dropped for the first time in 5 years. Since then, the annual performance of 2012 has been disclosed, and net profit has dropped by nearly 40%. < /p >
< p > < strong > net profit generally declined < /strong > < /p >.
< p > it is understood that the annual performance of PEAK sports released in the afternoon of March 11th showed that last year, PEAK's turnover was 2 billion 903 million yuan (RMB, the same below), a decrease of about 37.5% compared with 4 billion 647 million yuan in 2011, and the profit attributable to shareholders was 311 million yuan, down by 60.1% compared with the same period last year, while the net profit margin was only 10.7%, falling back to the lowest level since 2008. The total profit of PEAK sports is up to 60.1%. < /p >
< p > PEAK said in its annual report that the decrease in turnover in 2012 was mainly attributable to the inventory adjustment and weak economic conditions of the entire sporting goods industry last year, which had a negative impact on the demand for sporting goods. However, compared with the 530 million yuan inventory in the middle of last year, PEAK's inventory fell 26.9% to 390 million yuan at the end of last year. PEAK CEO Xu Zhihua said: "this is a positive sign that the sporting goods industry is getting warmer." < /p >
< p > Anta sports data, which released its annual results, showed that Anta's turnover and net profit in 2012 were 7 billion 620 million yuan and 1 billion 360 million yuan respectively, down 14.4% and 21.5% compared with 2011. < /p >
In 2012, the annual performance of P showed that its sales volume was 4 billion 950 million yuan, down 11% from the same period last year. The net profit of the company in 2012 was 715 million yuan, down 37% from the same period last year. In the announcement, 360 degrees indicated that 2012 is the most difficult year for the industry since the company was founded in 2002, the sport is less than a target= "_blank" href= "http://www.91se91.com/". < /p >
< p > < strong > the decrease in unit price affects gross margin < /strong > < /p >
The decline in performance was mainly due to oversupply of sports apparel in China last year, and the average selling price and gross margin of products were dragged down, P said. Data show that in 2012, the average selling price of the 360 degree adult movement < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > was 79.4 yuan per piece, while in 2011, the figure was 94.7 yuan. < /p >
< p > PEAK attributed the decrease in turnover to the decline in the number of group products. It is understood that in 2012, the sales volume of PEAK a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > products and clothing products were 15 million 100 thousand pairs and 24 million 700 thousand pieces respectively, representing a decrease of 33.8% and 40.5% respectively compared with 22 million 800 thousand pairs and 41 million 500 thousand pieces in 2011. < /p >
< p > industry analysis shows that under the pressure of inventory, many sports brands have taken discount sales promotions, actively reduced orders, or integrated terminal channels to speed up inventory clearance. < /p >
< p > it is understood that compared with the 7806 retail outlets at the end of 2011, the number of PEAK retail outlets in 2012 decreased by 1323 to 6483. The order was ordered to be booked but not yet produced. The orders were more cautious on the orders, and the order amount decreased by 23% in the spring / summer of 2013. < /p >
< p > < strong > improving performance by new category < /strong > < /p >
< p > however, although the revenue of adult clothing has been shrinking, children's wear has become a new highlight of some sporting goods companies. The 31st annual report shows that the turnover of children's clothing series increased by 97.7% to 370 million yuan, accounting for 7.5% of the company's turnover last year, almost doubled compared with the previous year, and the average selling price and sales volume increased by 25.7% and 57.1% respectively. < /p >
< p > annual report shows that as of the end of last year, there were 1590 children's clothing stores in 31, 000, an increase of 433 over the previous year, and the company plans to set up about 150 children's wear stores in 2013. < /p >
< p > hopes that children's clothing will develop more than 360 degrees. Anta also increased the development of children's sporting goods series last year, and the number of shops increased from 632 in 2011 to 833. It is estimated that by the end of 2013, the total number of children's sporting goods stores will reach 950 to 1000. XTEP also said in a recent public report that it will continue to develop children's clothing business, and plans to add 100 to 200 children's clothing stores in the two or three tier cities this year. < /p >
Liu Xiang, director of public relations in PEAK P, also revealed the future plan of PEAK in an interview. "On the basis of basketball, PEAK will also enrich other categories, such as running series, women's series, and so on." < /p >