Jianhua Zhu: As Always, Stick To High Quality Products.

< p > Jianhua Zhu -- the chairman of Jinjiang Hua Kun a href= "http://info.shoes.hc360.com/zt/wherego/index.shtml" target= "_blank" > footwear industry /a > Co., Ltd., a Yuan Lao who has worked in the footwear industry for 28 years, is a a a href= "http://info.shoes.hc360.com/list/list-qydt.shtml" target= "href=", which is constantly innovating and striving for perfection.

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Since P entered into twenty-first Century, along with the rapid development of our national economy, our country's < a href= "http://www.91se91.com/news/index_f.asp" > children's shoes < /a > industry has been gratifying after years of development.

In 2008, when the global financial crisis broke out, the development of outdoor shoes industry in China also encountered some difficulties. At that time, the whole industry was looked at.

But the Jinjiang Hua Kun shoe, led by Zhu Jun, has not affected the profits of the company due to the financial crisis. Instead, it has become a leader in the children's shoes industry by virtue of its professional R & D team and its unique operation mode.

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"P" mentioned Hua Kun, many people in the industry thumbs up.

Founded in 1993, it is located in Jinjiang, China's footwear enterprise distributing center. It is an export oriented enterprise specializing in developing and producing children's shoes in Fujian province.

Its own brand "Di Meng" has won the < a href= "http://www.91se91.com/news/index_cj.asp" > children shoes Market < /a > with the high quality product quality and unique operation mode.

As chairman of the enterprise, Zhu has made shoes for twenty-eight years, and he has strong interest and unique opinions on children's shoes.

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P has been established for 19 years. Since its establishment, it has been committed to producing fashionable shoes, fully functional and comprehensive children shoes to meet the different needs of customers. As always, it adheres to high quality products and rich product categories. Zhu has achieved great development and breakthroughs in the market through unremitting efforts with the team, and the domestic market has developed rapidly.

Relying on professional brand operation mode, Hua Kun spread across the country at a very fast speed, and developed from a dark horse squeezed into the children's shoes industry into a strong brand in the children's industry.

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With the rapid development of children's shoes in recent years, the development potential of children's shoes is deeply favored by P.

Driven by the overall economic and business interests of the industry, many adult brands, sports shoes, < a href= "http://www.91se91.com/news/index_c.asp" > casual shoes "/a" brands have poured into the children's industry, and the competition for children's shoes market has become increasingly fierce.

In response, Zhu Zong said: "Hua Kun is different from other a href=" http://www.91se91.com/news/index_q.asp "> children's shoes brand < /a >, most of them are located in outdoor children's shoes. At present, although there are adult brands entering the market of children's shoes, but due to the lack of recognition of children's marketing channels, there is still a gap between the supply chain of children's products and the children's industry. Moreover, in recent years, children's brands are in the stage of exertion. When adult brands enter the children's shoes industry, because of the lack of brand marketing ability, they usually carry out brand promotion in the traditional mode, so they may encounter many difficulties.

Of course, there are also adult brands that can run children's brands well, but will not affect Hua Kun's brand promotion.

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When p mentioned the independent brand, Zhu always confidently told reporters: "it is not easy to be an enterprise, and it is not easy to make a brand enterprise. Since its establishment, the company has decided to make its own brand.

Diego (DIMAN) is the independent children's shoes brand of Hua Kun shoe industry. It has become a famous brand in the industry with its excellent product development, production capacity, professional marketing team, rich market management experience and strong financial and resource backing of the group.

In 2008, di Meng brand established a solid sales network in all the regional markets of the country. In 2009, it was the year of the deep tillage of DiMeng brand. The company will invest heavily in the promotion and market expansion of DiMeng brand, and expand the brand new mileage. I believe that in 2012, Hua Kun will have a greater breakthrough.

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According to the reporter, in 2012, Hua Kun mainly focused on a smooth pition. Due to the impact of rising prices and foreign debt crisis, this year's market situation is not as good as the previous two years. The profits in the domestic and foreign trade markets have been greatly reduced. The company will stabilize customer orders and survive the crisis. At the same time, combined with the advanced management concepts and mature operation experience of the enterprises, the brand elements will be refined again, so that the brand concept will become clearer. P

In brand promotion, enterprises will use air and ground, online and offline media coverage and advertising bombing to enhance brand penetration and influence. In product innovation, the company will pay more attention to product design and research and development, and strive to create more advantageous products back to consumers.

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< p > the development of every enterprise must go through the ups and downs, and the rainbow will be more dazzling and bright after the baptism of wind and rain.

We also believe that Hua Kun will have a stronger performance in the outdoor industry of children in 2012.

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