Exclusive Interview: Senior Designer Lawrence Hu

< p > performing star is an extremely important customer group in the advanced custom market, and also a target of "a href=" http://www.91se91.com/news/index_c.asp "designer" /a ".

As an experienced designer of high resolution, Laurence made the first red carpet dress for the world's major film festivals.

< /p >

P > < strong > on the customer of advanced customization < /strong > < /p >

P > reporter: the public's understanding of you begins with a piece of clothing on the film star.

How do you take into account the conflict between star customers' willingness to wear and personal creative ideas? < /p >

< p > Laurence Xu: many friends come to me to choose a href= "http://www.91se91.com/news/index_f.asp" > dress < /a >, they all have mental preparation: on the one hand, they have their own ideas, on the other hand, they also need some of my suggestions.

I never convince my customers because they trust me to come for me.

< /p >

< p > any designer will say that the more opinions a guest has, the greater the probability that his work will fail.

After all, everyone's preferences are different, and not all good things can be put together.

Real advanced customization and your breath are natural and irreplaceable and changed.

It is not a simple Chinese dress, nor is it an ordinary costume hanging in the shop window. One hundred people can try it.

< /p >

< p > reporter: have you met the situation of "Zhang Guan Li Dai"? < /p >

Laurence P: I certainly hope that the customers will have enough communication with me, but if they command me blindly, they will be destroyed once and for all.

< /p >

< p > once, when a star came to me to make a costume, she had a lot of ideas.

I made three costumes for her, and one of them was done according to her meaning. As a result, the effect of the third pieces became a solid piece. It was almost miserable. At last, the dress did not go out of my studio.

However, from then on, there was a tacit agreement between us, because cooperation had experience, and she never forced me again.

< /p >

< p > reporter: apart from fashion stars, what kind of audience is most likely to become your senior custom customer? < /p >

< p > Laurence Xu: actually, stars are not my main customers. Many people who support me live on many rich and expensive friends. They need much more than stars.

Although their costumes are not very gorgeous, they are also customized according to their needs. Sometimes they do not have such a long tail, but they are luxurious enough.

< /p >

< p > < strong > about advanced custom designer < /strong > /p >

< p > reporter: some people say that the ultimate goal of designers is advanced customization. What do you think of it? < /p >

< p > Laurence Xu: Why are there many excellent custom designers in China, and there are still so many plagiarized clothes in the market? Because the designer's boss will prompt him to plagiarize.

Some bosses once told me that no design is the real design. In fact, this view will limit the designer's thinking and development.

< /p >

< p > I think that the life of < a href= "http://www.91se91.com/news/index_h.asp" > advanced designer /a < < /a > should be more relaxed. Just like life, we should completely control the design in our own hands without interference from anyone.

An excellent senior custom designer will be able to work with ease and imagination and use his talents as much as possible to serve customers.

The ultimate goal of designers is freedom, which is only known after you have done it.

< /p >

< p > reporter: are you willing to have your own commercial brand in advanced customization? < /p >

< p > Laurence Xu: actually, I have registered my brand abroad, which is named after me.

In terms of personal brand, I hope I can persist in the field of advanced customization.

< /p >

< p > I don't think that advanced customization is the Arabian Nights. There is no market. In fact, everything has a market.

As a senior custom designer, there is no need to worry too much about customers. If things can not be sold, it must be because you are not doing well enough, so I do not think much about business, but focus on the design itself.

< /p >

< p > < strong > on the development of advanced customization < /strong > < /p >

< p > reporter: compared with industrial clothing, advanced customization is relatively small. What do you think is the future development of advanced customization? < /p >

< p > Laurence Xu: there are many foreigners on my guest list.

They not only wear my clothes, but also hang them at home when they wear them.

Whenever there are parties, these works will become the focus of the audience.

In fact, it also meets the needs of the guests outside the dress.

< span style= "font-family:" Times New Roman "; font-size: 10.5pt; mso-spacerun:" yes "> {page_break}" less ".

--EndFragment--!

< p > over the years, many of my works have been collected by museums.

In the process of advanced customization, a garment consumes so much energy that it completely exceeds the concept of clothing, and more is a work of art with commemorative value.

< /p >

< p > I once had the smallest customer, probably only five years old.

Every year, her family will design a suit for her as a birthday gift every year.

When she graduated from junior high school, she wore my work to the graduation ceremony until she was 18 years old. My works will witness her growth.

When you know these stories, you will also find that there is a very nice side in advanced customization.

< /p >

< p > reporter: China's advanced custom market already exists, but its operation is not good. What do you expect for the market customization of advanced customization in China? < /p >

< p > Laurence Xu: the market of advanced customization really depends on whether your clothes are advanced or not, depending on how much your guests appreciate you.

The standard of the designer determines the level of advanced customization, which determines whether you can survive.

< /p >

< p > fortunately, my guest has never questioned me, and my order is at least half a year.

In fact, people who really want to enjoy these clothes do not care about waiting time.

But there are special cases. Some guests have needs on major occasions. For example, I will give green stars to some stars who are walking on red carpet and make them for them in advance.

< /p >

< p > < strong > on the standardization of advanced customization < /strong > < /p >

< p > reporter: in foreign countries, especially in France, there is a strict definition of advanced customization, but in China, many people think luxury is the criterion of Chinese dress and advanced customization.

What do you think of this? < /p >

< p > Laurence Xu: every custom garment is made as a work of art, not as a commodity.

There is a strict standard for advanced customization in Paris. The materials used in clothing and the use process must meet certain standards before they are called advanced customization.

Over the years, I have been unremittingly looking at many advanced customization to see how luxurious it can be. After that, I find that some of them are customization rather than advanced customization.

So, if a designer wants to play a brand of advanced customization, you first have to ask yourself what you are doing and how to do it. < /p >

< p > reporter: do you think it is necessary for China to strictly define and supervise advanced customization in the way of France? < /p >

< p > Laurence Xu: I would like to have such an organization to define the domestic advanced customization.

The development of Chinese clothing is relatively late, and there are few stars who make advanced customization because of lack of supervision.

Of course, if we really want to supervise, the premise is to really understand and understand the concept of advanced customization.

< /p >

< p > most of the time, China's advanced customization is the conscience card, the standard is in the designer's own heart.

In my studio, if my clothes do not reach 200% of our production standards, I will not let guests go out.

We will strictly abide by this.

To tell you the truth, some of our clothing production time and workload has gone far beyond Paris's advanced customization standards.

< /p >