Domestic Sporting Goods Brand Shoes Price Has Risen To 20%.

Last weekend, the "38 quarter" shopping malls discount trend, "the remaining heat has not disappeared", recently, the five major sporting goods brands in China have revealed that the price of new products will rise to 20%. Recently, Lining [-1.84%] announced that its fourth quarter shoes Product prices will rise by 7.8%. clothing It will rise by 17.9%.

Inventory discount

Reporters visited the sports products counters, found that on March 8th, the four floor of Guangzhou's good Plaza, Nike sports stadium half off, Adidas designated merchandise five to thirty percent off, CONVERSE selected products 45% off. In the World Plaza, ADI sales will be unusually hot. The price of spring and summer wear will range from 59 yuan to 159 yuan.

First tier brands give preferential prices, forcing domestic sporting goods to give "jumping prices". Reporters found that PEAK, XTEP and other brands have launched special shoes, cheap less than two hundred yuan.

"What is the size of this pair of shoes?" the reporter asked the salesman at the Anta store with a pair of special shoes. The answer was "basically all codes are available, and the number of codes is complete." According to the annual reports released by various sports brands in China, most enterprises begin to offer discount promotions, and close a lot of stores. "ADI, Nike are all on sale, and domestic brands are rushing out of stock. The whole sports brand is having a hard time." Miss Fang, a large sports brand dealer in Guangzhou, told reporters.

But reporters from PEAK's earnings report in March 11th found that in the second half of 2012, the stock industry dropped by 26.9%, which is a positive sign of experts' analysis.

New product price rise

Reporters from Lining, Anta and other five brands recently ordered news found that in 2013 consumers may have to spend more than fifty yuan to buy products that are of the same quality. A few days ago, Lining announced that the price of shoes will increase by 7.8% in the fourth quarter, and clothing will increase by 17.9%. Coupled with the announcement before the Anta, XTEP, PEAK and 31st degree meeting at the order meeting, sports shoes and five famous sports brands in China clothes Another price increase is one to 20%. According to an agency survey, the price of these five core products is about 200 to 300 yuan, and the increase will cost consumers 50 yuan per item (double) on shoes and clothing. Public information shows that this is not the first price increase of the five major brands in the country. From the data released at the beginning of this year and the annual report released last year, the price of its products has risen by 10% to 20% so far this year.

"This is the helplessness of sports brands," said Xiong Xiaokun, a researcher at CIC light industry. At present, the market situation, the cost of raw materials, human resources and the rising cost of rentals brought by commercial real estate can only meet the needs of all sports brands. Xiong Xiaokun pointed out: "Nike, ADI and so on are planning to open discount stores, and domestic sports brands need continuous innovation to optimize the production quality, brand promotion and sales channels, so as to adapt to the market changes."