Double Effects Of High Inventory Consumption And Weak Clothing Prices Declined Slightly Compared With Last Year.

< p > under the high storage pressure, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > to speed up shipment, this year spring clothing prices slightly lower than last year.

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< p > under the influence of high inventory and weak consumption, the price of spring clothes has declined slightly this year compared with last year, and the new product has offered the lowest 55% off discount.

According to the analysis of the industry, the overall inventory of the clothing industry has decreased, but the pressure is still very high, which is a big test for the garment traders to withdraw the funds.

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It's spring March when spring comes to market. < p >

However, in recent days, reporters in Guangzhou market found that the local a href= "http://sjfzxm.com/news/index_c.asp" > clothing industry < /a > rarely appeared in the spring season, the Spring Festival collective discount, the brand competition to reduce prices, a drop of more than 10%.

In this regard, a clothing brand reluctantly told reporters: "inventory is large, capital flow is insufficient, in order to survive, only in advance discount, this time can not face."

Clothing industry experts pointed out that price cuts, discounts and closing stores will become the "main theme" of the entire garment industry in the first half of this year.

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< p > < strong > promotional efforts and new clothing prices generally fell < /strong > < /p >

< p > the last two days, shopping malls such as Guang Bai department store found that the price of some brands of spring clothes did drop slightly compared with last year, and the new products were offering the lowest 55% off discount.

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The salesperson of < p > Vero Moda told reporters that she felt this year's a href= "http://sjfzxm.com/news/index_f.asp" > spring dress < /a > the price seemed to be similar to that of her impression in 2011. "I think it was a little higher last year, but it seems to be back again this year".

According to the salesperson, the price of Vero moda2013 spring goods is not more than 600 yuan, and a spring summer high waist trousers is priced at 299 yuan.

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Less than p years ago, even in the past few years when the new clothes were listed, the discount of the European market and five plus, this year's spring clothes price has just dropped slightly.

When a reporter asked whether the bid price was lower than last year, a sales girl of five plus said: "the price of a T-shirt and a dress shirt seems to have dropped somewhat. I think the dress last year was around 1000 yuan, and this year many have fallen back to seven hundred or eight hundred yuan."

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< p > another saleswoman took out a doll collar dress. "This new product is now priced at 699 yuan, and last year there was a similar one, and it was more than 800 yuan when it first went public."

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< p > "now 55% off of spring clothes."

For many of the department stores, clothing prices are low, and the head of department stores explained that some of the spring clothes were the old ones last year, but he also admitted that many brands did not offer a discount for spring clothes at this time.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_s.asp" > stock < /a > pressure garment manufacturers rush to ship "/strong > /p".

< p > a reporter's announcement revealed that 40% of the garment companies listed on the 2012 performance fell sharply.

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< p > and according to the data of the Shen Wan garment industry, the total inventory of the 33 listed companies in the industry in the three quarter of 2012 reached 45 billion 500 million yuan, an increase of 5.39%, a record high since 2008.

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< p > among which, YOUNGOR and Hong Kong stock ranked first, second in inventory of 23 billion 953 million yuan and 3 billion 978 million yuan respectively.

While Semir a target= "_blank" href= "http://www.91se91.com/" > dress < /a > net profit steep drop 38%, American Apparel net profit fell 29%, Chinese apparel net profit loss 44 million 174 thousand and 800 yuan in 2012.

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< p > "inventory is very large, because many brands last year were very optimistic about sales."

Guangzhou clothing brand Shang Zhou Guoxing told reporters that "ambition has made many brands not cautious about orders. As a result, sales of last year are not ideal, so they can only be discounted in advance this spring."

Because cash flow problems, if you do not jump the floor selling, some brands can only jump off their own buildings.

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< p > Zhou Guoxing's words may be a bit exaggerated, but the reporter learned from many people in the clothing industry that the spring clothes in the past year were up to 12% off at the moment, but now the sixty percent off and half off concessions of the city are full.

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< p > "in fact, the overall inventory of clothing industry has decreased, but the pressure is still great."

Clothing commentator Ma Gang believes that many garment enterprises began to clear inventory in 2011 and reduce the order of new goods, but the old stock is very large, and the more slowly they sell, this is a big test for the garment traders to return the funds.

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