Shanghai Textile And Garment Enterprises Participate In International Competition At A Higher Level For The Two Time.

Located in Songjiang District, Shanghai, China's a href= "http://www.91se91.com/news/index_c.asp" > textile > /a > clothing brand Pioneer Park (also known as "fashion Valley") covers an area of about 2000 mu, with a gross floor area of about 2 million square meters and a total investment of 7 billion yuan.

Zhu Rongsheng, director of the operation of the park, said that in November 2009, the China Textile Industry Federation signed a memorandum of strategic cooperation with the Songjiang District government of Shanghai and jointly established a joint venture to plan and build the fashion valley.

The "Pioneer Park" here is not an incubator.

The opening of the park has attracted 7 listed companies, which have a large scale, but the brand influence is weak, which needs further development.

The park is meant to help them change their way of development, seek breakthroughs in the two undertaking, and participate in international competition at a higher level.

< p > China is one of the largest textile producing and exporting countries in the world. Textile a href= "http://www.91se91.com/news/index_z.asp" > clothing > /a > is also one of the most mature industries in all industries in China.

At present, there are a large number of garment enterprises in China. They play an important role in prospering the market and absorbing employment.

But compared with France, Italy and other countries, China's textile and garment industry is far from having global influence, especially in terms of design research and development, brand promotion and other international standards.

Even in the rapidly growing local market, Chinese garment enterprises fail to grasp the right to speak. This also restricts the release of creativity and innovation ability of the upstream enterprises to a certain extent.

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< p > at present, China's < a href= "http://www.91se91.com/news/index_q.asp" > textile and garment industry < /a > is at the critical stage of pformation and upgrading. Speeding up brand building will help pform China's textile and garment industry in the low end of the international industrial chain layout. The enterprises in China urgently need to grasp the new positioning in the division of the global economy with brand strength, and create new advantages to participate in international economic cooperation and competition with the brand's systematic function of industrial resources optimization and the multiplier effect of the added value of the industry.

Promoting the upgrading and development of the textile and garment industry, cultivating a number of independent brands with international influence, making China a powerful country in design and brand, grasping the right of fashion discourse and pricing power in the market, has become a common understanding inside and outside the industry.

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< p > under the background of such industry, "fashion Valley" arises at the historic moment.

In the blueprint of the fashion Valley, the public service system of the park will integrate and match the talents, information, commerce, media and policy resources in the industrial chain.

The new type of creative industrial cluster area should be more than a stylish office building. What's more, we should create a professional, open, centralized, cooperative and inclusive platform to bring together a number of excellent enterprises to grow together.

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It is understood that "fashion Valley" has worked closely with the China Textile Information Center, the national textile product development center, the China Fashion Color Association, the China textile industry association testing center, the China applied color system (CNCS) Global Technology Service Center, the Shanghai Jiaotong University media and Design Institute, the American Pantone company and other professional service agencies to complete the construction of the first phase professional service platform of the park with a building area of nearly 10 thousand square meters, providing comprehensive services for the brand enterprises. The functional modules on the platform include "fashion information service center", "China fashion fabric exhibition and Exhibition Center", "China Fashion Color Association color innovation center" and "CNCSCOLOR Global Technology Service Center", "China Textile Industry Federation (Songjiang) testing center" and "fashion design quick reaction center". < p

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< p > it is also known that there is a clear idea and solid operation. The fashion Valley phase I project, which covers an area of 100 mu and a building area of 100 thousand square meters, was opened in October 2011. In the year it was identified as "Shanghai cultural and creative industries gathering area" and "Shanghai high tech service industry key cultivation zone".

At present, the enterprises that have signed up in the park include Shandong Lu Tai Group, Qingdao Yi Fa group, Zhejiang Ya Ying, left bank dress and other industry leading enterprises, as well as Shanghai's Chen Wen clothing Creation Studio, Shanghai standard top, Shanghai Ding Tian and other fast developing brand enterprises.

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< p > it has been revealed that < a href= "http://sjfzxm.com/DESIGN/designer/index.asp > > Fashion Valley < /a > two phase of the design and planning is already in progress. The park will build 25 thousand square meters of fashion art center and enterprise design and research and brand operation center and other functional modules, which will provide professional supporting services for brand enterprise's creative design, product development and fashion expression.

By the end of 2014, we will introduce more than 100 large garment Brand Company headquarters, design and research centers, brand operation centers, and "a href=" http://pop.sjfzxm.com/popimg/fz/index.aspx "designer" /a "studio, brand consulting agencies and other brand industrial chain upstream and downstream partners.

At that time, the park will form a more optimized and suitable fashion industry ecological system suitable for brand development.

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