Chinese Brand Clothing Industry Improves Its Internal Strength In CHIC

26-29 March 2013, from China Costume Association The twenty-first China International Clothing and Accessories Fair (CHIC2013), jointly sponsored by the China World Trade Center Company Ltd and China Council for the promotion of international trade, will be held in Beijing China International Exhibition Center (New Museum).

The exhibition area is 100 thousand square meters. Will set up Men's wear Women's wear, sports and leisure, Children's wear Leather, fur, feather, underwear, matching resources, pure design theme exhibition, fashion accessories, overseas and other 11 exhibition areas, nearly 1000 Chinese and foreign clothing and apparel brands from 18 countries and regions at home and abroad are exhibiting. In addition, Ruyi 2013 China clothing forum, 2013 China clothing distribution, Jack ninth annual award of China fashion brand, 2013 China clothing business forum and other related activities will work together with CHIC to promote confidence in the industry, strengthen internal strength, break through difficulties and leap forward development.

Men's clothing: fighting quality game

CHIC2013 men's wear area is dominated by men's suit and men's high-end urban leisure wear. The exhibition area is 14000 square meters. It has gathered more than 50 outstanding domestic and international men's clothing brands in over 30 countries.

Reporters learned from the organizers that the menswear exhibition area will be the first to set up CHIC BESPOKE menswear senior custom area, Wenzhou high-end men's wear processing zone, Italy high-end men's wear area.

In the "CHIC BESPOKE men's clothing senior custom area", the organizers provide a standard small boutique exhibition space for each exhibitor company, and also have a multi-functional service area, which combines business negotiations, coffee and tea break. Red collar, Zhuang Ji, Langdi, Ray Tibor and other enterprises will be involved.

The "2013 China Men's wear advanced customization development forum" will also be held during the exhibition. At that time, the authoritative Association of Italy Fashion Association and the international wool Bureau will discuss with the enterprises the future development direction of "advanced customization" in China in the form of seminars.

Liu Shihua, director of the global marketing department of Qingdao red collar group, said that the establishment of the advanced ordering area is very good, which not only meets the needs of exhibitors, but also meets the needs of market development. "This red collar takes part in the exhibition area, mainly combining brand promotion with customized cultural promotion."

In other words, after several years of leaving the CHIC, the Wenzhou Pavilion will again unveiled the image of "high-end men's wear Wenzhou".

"In the past, Wenzhou men's clothing enterprises also participated in CHIC voluntarily, but with brand business as the main body, this year's exhibition focuses on showing the craft and manufacturing level, design and development capabilities of Wenzhou's high-end men's clothing manufacturers, and highlights the advantages of Wenzhou men's clothing manufacturers in high-end men's clothing." Chen Qixiang, Deputy Secretary General of Wenzhou clothing trade association, said.

According to Chen Qixiang, the "Wenzhou Pavilion" is composed of 5 Wenzhou men's clothing enterprises such as sage crocodile, Kuai Shuai, plummer, Sfat and Canelli.

In addition, Italy Classeditori group will bring more than 10 outstanding Italy men's clothing enterprises to the men's wear hall in the name of "The Italian Style Pavilion" exhibition group, which will bring Italy men's fashion culture.

In the men's wear hall, there are still many domestic men's wear brands, such as YOUNGOR, Bosideng, red bean and so on. This exhibition will show all 11 brands, including Bosideng feather, snow flying, KangBo, ice cream, ice fly, Rui Qi, Bosteng men's clothing, Mogao, Jesse, Shang Yu, Wei De Luo. The exhibition area of Bosideng is 1152 square meters, which has become the most important exhibition of this exhibition.

Gao Dekang, chairman of Bosideng group, said that under the current economic environment is not very ideal, CHIC not only shoulders the responsibility of brand display and market development, but more importantly, through the exhibition, it conveys confidence in the transformation and upgrading of the Chinese garment industry to the market, and guides enterprises to think more about the future direction of brand development in a more pragmatic and rational way in adversity.

The red bean group will also focus on its 5 brands: red beans, hones, red beans, Idif and Zuo^.

In addition, Nanshan Group has brought Bosa Magini and Nanshan costumes. EVIDOMA, V.S HOLIDAY, Satchi, sunshine fashion, Dan Goitia, Kim Anderson, arrows and other excellent brands will also exhibit their demeanor during the Expo.

Leisure: strive for the best.

The leisure wear exhibition area is located in the E2 Pavilion. The 11000 square meter pavilion area accommodates nearly 50 domestic and foreign excellent leisure wear brands.

CHIC2013 pushes the cowboy culture, and opens up the cowboy theme area of "Chinese cowboy force", which focuses on the overall level of Chinese cowboy manufacturing research and development. Through the collective efforts of the Chinese cowboy industrial base, the domestic and international fashion leisure brands, commercial channels, media, and consumers' strong interest in Chinese cowboys have been aroused, and the future cooperation opportunities have been discussed. The cowboy theme area will also invite international authoritative institutions and cowboy industry experts to explore the future trend of the cowboy in the form of live salon. {page_break}

It is reported that in the fashion cowboy area, Foshan city Shunde District Junan cowboy will organize a group to participate in this year. There will be twenty or thirty enterprises and more than 300 square meters of booths.

Ouyang Dewei, President of Junan textile and Garment Association of Shunde District, Foshan, said, "Junan cowboy hopes to develop his brand through CHIC platform, transform from processing enterprises to brands, and hope to go out and cooperate with famous brands both at home and abroad."

LEE COOPER is a century old cowboy brand with the longest history in Europe. Sun Jue, vice president of Li cool clothing, said about the experience of participating in CHIC: "CHIC has paid more and more attention to the experience of exhibitors in recent years, and has continuously strengthened the use of high-tech media. We believe that this platform can enable more people to know LEE COOPER, so that more people can feel the charm of our brand, and contribute to the promotion of cowboy culture in China.

In addition, the famous brands such as YISHION, bin Nu, wolf clan and other famous brands also landed in the leisure hall. At that time, Chinese and foreign casual wear brands will show leisure and tannin fashion collectively.

Women's clothing: force change women's "Horizon"

The women's clothing area, which occupies 25000 square meters of W3 and W4 Pavilion, is the largest exhibition area of CHIC2013. It is made up of women's fine clothes, mature women's wear, fashion less ladies' dress, luxurious cashmere and exquisite ornaments. The "Zhengzhou women's clothing exhibition" led by M·SUYA and Alida is a collective showing to us the transformation results of the Zhengzhou women's pants brand serialization, becoming the highlight of the women's clothing area.

In recent years, "fast fashion" has led to the global fashion trend. In 2013, MJ style, Siya Duoduo, ONE MORE, COOPOOL and other fast fashion women's brands participated in CHIC.

MJ STYLE is an international comprehensive clothing and fashion shop. It launches more than 3000 fashionable styles in a row. Every week, hundreds of new products will be updated according to the customers' feedback, so as to satisfy the customers' needs for fashion and personalization, and attract the needs of the public at the price of the people.

During the exhibition, MJ STYLE will display its product line to the audience in a fast fashion and young style. At that time, MJ STYLE will show customers a one-stop shopping platform for fashion wear.

Zhejiang zhe group has been developing its GXG menswear for 6 years. It has made some achievements in the industry, accumulated some experience in brand operation and management, and deposited a lot of resources. After that, it launched the ONE brand MORE and debuted CHIC2013 for the first time.

According to the introduction, ONE MORE women's clothing combines the fashion elements of France and Japan, and brings together the most popular colors, culture and art in the world, and supplies each garment with limited supply, so that every woman can own a garment that belongs to her own.

TAMSOON is also the first time to take part in CHIC. The brand is developing in a new way, not only to open stores in high-end stores, but also to find partners in high-end clubs, beauty salons and other places.

"Our goal is not to make money, not financial games. We want to know what kind of interpretation of the" Chinese wind "recognized in the world, and what kind of interpersonal relationship can be established in the rising Chinese mainland, to influence and even lead the rapid change of fashion culture industry. Chou Xiaojing, chairman of the company said.

The pursuit of parity fashion women's clothing brand Siya duo, after joining CHIC in 2012, will continue to force CHIC this year. It is reported that in 2012, through the CHIC platform, Siya duo refreshes the industry's legendary performance with the opening speed of 200 days and 300 stores; the WEWE of women's clothing brand of Fujian Jinyuan Clothing Co., Ltd. will also attack CHIC2013 again.

In addition, JOESONG, ZARAMLS, Prolivon and other women's clothing brands will also visit CHIC2013.

Children's clothing: strive for children's heart

Taking the theme of "striving for children's fun" as the theme, the 12500 square meter pavilion area of the children's life hall accommodates more than 100 children's brands.

At present, the infant clothing market is growing rapidly. In the next few years, the infant market will continue to maintain a strong trend of development and upgrade to branding, specialization and market concentration. CHIC2013 has provided strong support and good business platform for the development of baby clothing brand. The baby dress brand represented by Ying Shi, AI Er Hema, real color cotton, tick tick, JEEP baby dress, Zutano and BabyMe will appear at the exhibition. The fashion children's pencil club, the famous American children's wear OSHKOSH, Spain Mayoral, the Sino EU joint venture brand moto Doo, the new on-line Lining children's clothing and other famous brands will also be assembled in the E4 children's wear exhibition area, showing a dynamic diagram axis of "hundred flowers and one hundred clusters".

In addition, pencil club, green frog, tinkling cat, ajbonboni, AI Jian, Jamie bear, thumb, Wechsler, master cat, beetle house will appear in CHIC2013.

It is reported that the organizers will also launch the The Selected exhibition area during the CHIC2013 period, which is a boutique children's show area launched by CHIC. It is a brand selected by the organizers carefully and highly recognized and recognized. The exhibition area is built by the organizers and equipped with a basic display facility. In addition to the exhibition area, there are negotiation areas, coffee rest areas, 3D experience zones, etc., and invite relevant resources such as design, photography institutions, children's clothing industrial cluster and other related resources.

This is the first time that Tianjin wide cat children's products Co., Ltd. has independently launched Lining's brand children's clothing and has appeared in CHIC. Chen Xin, general manager of Tianjin wide cat Children Products Co., Ltd., said that the purpose of this exhibition is to show the brand new image of Lining brand children's clothing. At the same time, we hope that the industry will have a better understanding of the brand culture and brand style of Lining brand children's clothing, and the future development and investment value of the brand.

Following the successful participation in CHIC2012, Guangzhou Ying AI Trading Co., Ltd., once again joined the joint venture of Ying AI's pickup bubble, Ying Shi and SOHOBABY brand, and has a super display area of 528 square meters.

According to the head of Anglo American, in 2012, pickup bubble participated in CHIC, and the sales outlets in one year have been distributed throughout the major provinces and autonomous regions of the country. In 2013, the number of national outlets is doubled, reaching 500. If 2012 is the year of international upgrading of pickup bubble brand, 2013 will be a year of rapid development. "This exhibition, pickup bubble is to borrow CHIC this internationalization platform, display enterprise strength, publicize brand image, expand target market."

Big brother family animation fashion children's clothing to more than 300 square meters of land landing CHIC. Cai Fan, general manager of thumb animation, said that the main purpose is to use this platform to display corporate brand and merchandise, promote brand culture and animation culture, attract the attention of the industry, develop franchising business, and achieve further expansion of terminal channels.

"We are expecting a big leap in this exhibition." Cai Fan pointed out that the first time CHIC played a significant role in the 2012, and in 2012, it will be a great leap forward. Through CHIC, it is conducive to shaping the industry influence and channel influence of big brother animation, as well as the posture of China's "comic and Animation Fashion" leading brand.

In addition, CHIC2013 Li Guo children's wear will bring you a brand-new look, the perfect combination of technology and environmental protection, carry out the fashion to the end; Disney Xiaolong club will bring the European and Korean design style integrating into the cartoon elements of the Disney Xiaolong club, the brand new marketing model of shoes and clothing integration, more than 1000 items series, the Neeza children's clothing of Jiangsu sainty group will bring the new fashion of children's clothing with the simple and fashionable and distinctive image, and the small honey bean children's Clothing Co., Ltd., which has been engaged in the international children's wear brand ODM and OEM for a long time, has also brought its own brand -- five finger cloth children.

During the period of CHIC2013, children's wear exhibition will hold "ten children's wear brand evaluation", "children's wear trend exchange meeting", "children's clothing brand commerce and docking" and other activities.

　 Fur feather: warmth and longing

CHIC2013's E3 pavilion has an area of 12500 square meters. There are more than 70 domestic and foreign brands including Nu Jia, Cora Faith Na, Yi Du Quan, Hui Hui Zi, Yang Lao Da, Dongming, Ke Vera and so on. {page_break}

Qi Jingwei, general manager of Haining Siqi home Fur Fashion Co., Ltd., in an interview with reporters, said that the competition in fur market is no longer a competition of pure manufacturing capability. It will involve many aspects such as product R & D, marketing, brand, communication and management. In 2013, Siqi house will focus on brand building and channel innovation. It will make full use of CHIC to play a positive role in business docking, brand upgrading and expanding channels.

According to statistics of China Leather Association, China's fur consumption is on the rise. The market growth rate of domestic fur clothing is up to 22.4%. It is estimated that by 2015, the domestic fur consumption market will reach 16 billion 423 million yuan. It is not hard to see that China has become the fastest growing market in the world fur industry. From the CHIC situation of foreign brands, we can see that overseas fur organizations and enterprises are increasingly concerned about the hot domestic market situation in China, and seize every opportunity to expand the Chinese market.

As a traditional tanning power, the Turkey Pavilion, represented by PANDAS brand, will appear in the CHIC2013 E3 Pavilion, bringing together 18 excellent leather fur enterprises in Turkey, occupying nearly 1/3 of E3 Pavilion exhibitors. The clothing style of Turkey exhibition group is quite different from that of domestic enterprises. It is more emphasis on design sense, leather making technology is more advanced and style is distinct.

CEO Fu Yanshan, China Representative Office of the International Fur Association, also told reporters that the International Fur Association cherishes the opportunity to cooperate with the CHIC organizing committee. He believes that through further in-depth cooperation with CHIC and China's garment industry, fur as a natural fabric will be more widely used in fashion design.

In addition, at the CHIC2013 exhibition, Beijing Hui Hui FA fur Co., Ltd.'s brand, Hui Hui Zi, brought her meticulous image to more people and made more people fall in love with her. Beeboone (Bon Bani) also pioneered the Chinese fashion down jacket, advocating the brand concept of simple life. The product has won the general respect and favor of the guests because of its core competitiveness of "version style and value for money"; Dongming women's clothing will also present its charming fashion and four seasons integration of leather fashion.

According to the introduction, the CHIC2013 leather fur down exhibition area will hold the "leather / fur and feather high-end business docking meeting". The organizers will seek the needs of the E3 Pavilion exhibitors to cooperate with the ordinary garment enterprises brand, and select high-quality exhibitors to carry out face-to-face docking services.

At the same time, in the fur down area, the organizers will play the main technology brand, will make full use of 3D advertising technology, integration of E3 Pavilion exhibitors products, through the 3D naked eye to watch this special experience form, show the E3 Museum enterprise's strong strength and excellent product quality.

In addition, the organizers will also work together with the famous industry organizations to show the creative design of fur, leading the fashion industry in fur industry.

Designer Gallery: force is purely design.

In recent years, designer brand has attracted the attention of consumers because of its unique creativity and flexible response to the market. As a platform to show fashion and creativity, CHIC always pays attention to designer brand and expresses respect and belief in design.

It is reported that the "CHIC designer Gallery" will be upgraded in 2013 and will be presented in the H space with a completely new concept and form -- "CHIC pure design" theme exhibition. The "CHIC pure design" theme exhibition brings together the most high-end, most sophisticated and most marketable independent designer brands at home and abroad, forming huge design power from fashion, costumes, vision, display, lifestyle and cross-border design to show the top design highlights and the new way of life.

According to reports, this year, the international wool Bureau will lead the modern wool exhibition and the international wool logo award winning works in the CHIC2013 H space to show the wool fashion trend and design exhibition. At the same time, the new international fashion agency will also present the latest design works and fashion trends with Fang Weichi, Yan Ming, Zhu Wen and Zhang Beiyong, the award-winning designer of the CCDC contest, and cooperate with buyers and brands at home and abroad to launch the new fashions in 2013.

At the same time, the famous designer brand "WU.D", "UWU", "QIAO" and "DEPOT3" will be beautifully interpreted in the CHIC2013 H space. They will convey the most distinctive views of the best designers to different styles, and seek cooperation and cooperation between buyers and designers at home and abroad, so as to enhance the consumers' recognition and recognition of the designer's brand.

In addition, the designers Union, China Textile Design Center, Haitao design studio, Shanghai Huangfu dress design, Tong Yue (International) dress and da da pin architectural design and other institutions have entered the CHIC2013 H space. They have assembled a large number of excellent design talents at home and abroad, providing one-stop service for brand enterprises such as overall product development, series design, plate making Proofing, pattern design, fabric design, advanced customization and store image design.

Wan Yi, a leading designer, said that as a newly established brand, this exhibition is mainly aimed at promoting brands and products. "DEPOT3 brand has participated in the CHIC Exhibition for the two time, and has been encouraged by many factors. The main launch is DEPOT3 products, hoping to promote brands in the exhibition, find some partners, and have cooperation opportunities with domestic buyers stores.

Comme Lun was founded in 2011. Its development is faced with the rising domestic situation of designers and the embarrassing situation of weak local designers' team strength.

"I can say that I have caught up with a good situation, and China is vigorously training local designers." Comme Lun design director Qiu Zihao said that from scratch, the efforts of CHIC organizers are obvious to all, and the names of some famous domestic designers have gradually emerged in the public's vision.

Overseas: foreign wind in force territory

CHIC2013 overseas exhibition area has 26000 square meters of booth area, from France, Italy, Germany, the United Kingdom, Spain, Holland, Greece, Turkey, the United States, Canada, Brazil, Australia, South Korea, India, China Hongkong, Macao and China Taiwan and other countries and regions of 400 international brands to participate in it.

Under the environment of European economic downturn, European clothing companies are eyeing China full of opportunities, hoping to find new opportunities in China.

Some brands that are very fashionable or famous, such as: Tom Tailor, Marc Cain, Luisa Cerano, Laurel, Gerry Weber, Monari, Didier, Luisa, and so on, have participated in this exhibition.

It is reported that the number of overseas brands of this exhibition exceeds any previous one, and the growth is mainly from European countries such as Italy, France, Germany and so on. Among them, nearly eighty enterprises participated in the Italy Pavilion, and the exhibition area increased by more than 25% compared with CHIC2012. There are many individually registered enterprises outside the exhibition hall, and the number of all enterprises in Italy has increased by more than 60%.

In addition to the Italy National Pavilion, which is located in the offshore Pavilion, more and more small and medium-sized Italy enterprises have entered the CHIC professional exhibition area. For example, this year, the Italy Genoa exhibition company will organize a group of local beach swimsuits and underwear enterprises to participate in the exhibition for the first time.

In addition, the scale of French and German exhibition groups also increased by 15%.

Since 2011, German brands have participated in CHIC in the form of national pavilion. In 2013, German brands such as Sportalm, RABE, Sem Per Lei, Tuzzi, Digel, Barutti, Glory Woba and Taifun continued to participate.

Unlike the exhibitors in Italy, the exhibitors of the German Pavilion mainly focus on the high-end brands of the international group, and the market orientation is clear.

The European fashion trade center, CEO Werner Kuenstle, said that CHIC, which has worked with us for over ten years, is undoubtedly the best platform for us to pull the line between the brand and the Chinese market.

Jewelry: exquisite and brilliant

The CHIC2013 jewelry area is independent of the W4 Pavilion, with an area of 5000 square meters. The CHIC organizer has made the jewelry area a very attractive exhibition area in the W4 Pavilion by re planning and creating the jewelry area.

It is reported that the CHIC2013 jewelry District organizers invited Simon ancient silver, wow Ka, Ji amber, Havana, Vilas and other domestic and international first-line brands and leading industry development trend of jewelry enterprises, the establishment of CHIC jewelry area to make it truly become the trend of jewelry trend vane.

In the CHIC2013 dress exhibition area, MGS Mangu silver will blend in eastern and Western cultures, blend in with classical and fashion, fashion design and artistry and sense of the times, and pay attention to the excellent collocation with fashionable clothes. It will display beautiful and changeable customs for modern urban men and women, and create the inner appearance and self belief. With its own design team, it constantly leads to the fashion trend of fashion by constantly absorbing fresh elements and combining the characteristics of Chinese people.

JUST Us launched the latest five series of stars, lucky guard, mood diary, love poem, and Love Commemoration in CHIC2013. It runs through the whole love process of young lovers, creating fashionable "love Keepsake" for lovers. HEYIN presents her high taste with the most popular color system.

In addition, new Han City, Aurora, Ru Shanna and other brands are also trying to create their own brand core values. By creating a high degree of harmony between people and ornaments, they create the world's top brand of personal jewelry. Brazil RTG brand havaianas, Italy leisure shoes brand Dude, Canadian brand PAJAR, American scarf brand SANTA BARBARA POLO & RACQUET CLUB, DKNY, German scarf, family vavaras and other international brands have also appeared in CHIC, with the help of a good platform provided by CHIC to fully display and open up China's market channels.

In 2013, at CHIC, we saw the determination and action of domestic brands against the "cold current", actively making efforts to achieve transformation and upgrading, and also accelerating the development of the Chinese market from the international brand. We can see that the center of the world garment market is still China. More importantly, from the perspective of CHIC2013's rational exhibition planning, cross boundary interaction in various fields, as well as the depth of exhibitors and audience service plans, we have "strength" the comprehensive quality of the exhibition. We see that the new advantages of Chinese clothing brands are being gradually built up, and the value is gradually improving.