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"Wenzhou Shoes" Is Learning The Market Economy And Opening Up A New World.

2013/3/25 11:04:00 19

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the ill fated "Wenzhou a target=" _blank "href=" http://www.91se91.com/ "shoes < /a > can be described as a textbook for studying market economy. 
Less than 10 years after joining the WTO, "Wenzhou shoes" has been growing up in the bumps and bumps. In the process of spanformation and upgrading, P shoes have been reinventing themselves and cautiously returning to the international market, seeking the new right to speak "Wenzhou shoes". 
Such efforts like P do not seem to be in vain. According to the latest data from Hangzhou customs, the number and volume of "Wenzhou shoes" exports both hit a new high in the first 2 months of this year. Among them, 143 million pairs of export shoes, an increase of 41.7% over the same period, the value of export footwear value was 845 million dollars, an increase of 45.4%; the average export price of each pair of shoes was 5.93 US dollars, up 2.6%. 
Objectively speaking, the fact that Wenzhou shoes can achieve "volume and price rise" is partly due to the revival of international market demand, but the main reason is the spanformation of its development concept, the driving force of technological innovation, and the courage and confidence to cooperate in coping with trade barriers. The future development of Wenzhou shoes should not take the unusual path. 
 over the years, the low price export commodities represented by Wenzhou shoes have made a significant contribution to the development of China's foreign trade. Its bumpy market development history has also sounded the alarm bell for industrial spanformation and development again and again. No matter it is Spain's "burning Wenzhou shoes", Russia's shoe deduction events or the European Union's trade remedy limits, it has shown us a truth: low price and no brand is the last outlet for Wenzhou shoes!! 
At present, on the stage of the global economy, "made in China" has been gradually recognized, but the lack of brand is still a major obstacle to the internationalization of most Chinese enterprises. P For a long time, there is a general view that international brands must be high-end products. In fact, cheap and cheap low-grade products can also create world famous brands. Coca-Cola, Haier and Bosideng, which sell well for hundreds of years, are examples. 
There is also misunderstanding in the understanding of shoemaking industry . Although the shoe industry is a traditional labor intensive industry, it does not mean that it is a sunset industry. If it can seize the favorable opportunity of spanformation and upgrading in time, and gradually reverse the passive situation with low technical content and low added value, it is completely possible to achieve a smooth breakthrough and healthy development of the traditional shoes. 
 in this sense, the spanformation and upgrading of footwear industry is a pressing matter of the moment. But for most small and medium sized shoe enterprises, spanformation and upgrading is not simply a "change of production", but a upgrading of product quality, manufacturing capability and management level. Among them, the optimization of the industrial chain with brand as the core is the key for Wenzhou shoe enterprises to rush out of the tight encirclement. 
Less than 10 years after joining the WTO, Wenzhou has become the "worst hit area" of international trade barriers, and Wenzhou shoes are the first to bear the brunt of P. Faced with the challenge, local enterprises, trade associations and governments at all levels should not be surprised and respond rationally, helping to restore confidence in "Wenzhou shoes". At the end of last year, 6 years after the EU's anti-dumping case, he won dignity for the footwear industry of Wenzhou and even China, and found the legal basis for the majority of shoe companies to face the trade disputes such as anti-dumping lawsuits in the future. 
 like many traditional industries, the footwear industry in Wenzhou is facing many influences of environmental resource constraints and rising labor costs. At the same time, it is also faced with competition from middle and low grade footwear from India, Brazil and Vietnam, as well as from Italy, Spain, Portugal and other countries in the field of high-end footwear. However, as a whole, "Wenzhou shoes" has been accumulated and developed for decades, and has established a sound upstream and downstream industry chain, forming a comprehensive footwear manufacturing industry cluster and new R & D center, and its comprehensive competitive advantage is still unmatched by other countries and regions. 
 but it is too early to draw a conclusion whether this comprehensive advantage can really turn into brand advantage and market advantage. In the future, "Wenzhou shoes" has a long way to go. 
 > "Wenzhou shoes" should take the road of innovation. China Network www.china.com.cn2013-03-2508:32 printing, forwarding, comments, and ill judged "Wenzhou shoes" can be described as a textbook for learning market economy. 
Less than 10 years after joining the WTO, "Wenzhou shoes" has been growing up in the bumps and bumps. In the process of spanformation and upgrading, P shoes have been reinventing themselves and cautiously returning to the international market, seeking the new right to speak "Wenzhou shoes". 
Such efforts like P do not seem to be in vain. According to the latest data from Hangzhou customs, the number and volume of "Wenzhou shoes" exports both hit a new high in the first 2 months of this year. Among them, 143 million pairs of export shoes, an increase of 41.7% over the same period, the value of export footwear value was 845 million dollars, an increase of 45.4%; the average export price of each pair of shoes was 5.93 US dollars, up 2.6%. 
Objectively speaking, the fact that Wenzhou shoes can achieve "volume and price rise" is partly due to the revival of international market demand, but the main reason is the spanformation of its development concept, the driving force of technological innovation, and the courage and confidence to cooperate in coping with trade barriers. The future development of Wenzhou shoes should not take the unusual path. 
 over the years, the low price export commodities represented by Wenzhou shoes have made a significant contribution to the development of China's foreign trade. Its bumpy market development history has also sounded the alarm bell for industrial spanformation and development again and again. No matter it is Spain's "burning Wenzhou shoes", Russia's shoe deduction events or the European Union's trade remedy limits, it has shown us a truth: low price and no brand is the last outlet for Wenzhou shoes!! 
At present, on the stage of the global economy, "made in China" has been gradually recognized, but the lack of brand is still a major obstacle to the internationalization of most Chinese enterprises. P For a long time, there is a general view that international brands must be high-end products. In fact, cheap and cheap low-grade products can also create world famous brands. Coca-Cola, Haier and Bosideng, which sell well for hundreds of years, are examples. 
There is also misunderstanding in the understanding of shoemaking industry . Although the shoemaking industry is a traditional labor-intensive industry, it does not mean that it is a sunset industry. If we can seize the favorable opportunity of spanformation and upgrading and gradually reverse the passive situation of low technological content and low added value, it is entirely possible for the traditional shoe industry to break through and develop healthfully. 
 in this sense, the spanformation and upgrading of footwear industry is a pressing matter of the moment. But for most small and medium sized shoe enterprises, spanformation and upgrading is not simply a "change of production", but a upgrading of product quality, manufacturing capability and management level. Among them, the optimization of the industrial chain with brand as the core is the key for Wenzhou shoe enterprises to rush out of the tight encirclement. 
Less than 10 years after joining the WTO, Wenzhou has become the "worst hit area" of international trade barriers, and Wenzhou shoes are the first to bear the brunt of P. Faced with the challenge, local enterprises, trade associations and governments at all levels should not be surprised and respond rationally, helping to restore confidence in "Wenzhou shoes". At the end of last year, 6 years after the EU's anti-dumping case, he won dignity for the footwear industry of Wenzhou and even China, and found the legal basis for the majority of shoe companies to face the trade disputes such as anti-dumping lawsuits in the future. 
 like many traditional industries, the footwear industry in Wenzhou is facing many influences of environmental resource constraints and rising labor costs. At the same time, it is also faced with competition from middle and low grade footwear from India, Brazil and Vietnam, as well as from Italy, Spain, Portugal and other countries in the field of high-end footwear. However, as a whole, "Wenzhou shoes" has been accumulated and developed for decades, and has established a sound upstream and downstream industry chain, forming a comprehensive footwear manufacturing industry cluster and new R & D center, and its comprehensive competitive advantage is still unmatched by other countries and regions. 
 but it is too early to draw a conclusion whether this comprehensive advantage can really turn into brand advantage and market advantage. In the future, "Wenzhou shoes" has a long way to go.