Technology And Shoes Are Boosters For Jinjiang To Take Off.

(resistance to fracture test) (reporter) listen carefully to the introduction of the test instruments. The technical personnel are testing the data. Today, as the first national sports science laboratory established by the Fifth China Internet media channel West Bank interview group entered Anta headquarters in Jinjiang, the importance of science and technology in the development of enterprises is deeply felt.

It is understood that since 2001, Anta has been the first brand in the Chinese sports shoes market for 6 years, and has won more than 40 state-level patents.

All achievements can not be achieved without high quality products, and strict technical control is the most fundamental guarantee for product quality.

For this reason, Anta has gradually explored the way of brand development since 1994. It pioneered the domestic sports brand science laboratory, and worked with Belgian famous sports brand research and development agency RS scan, Beijing Sport University Sports Physiology Research Institute and China leather and footwear industry research institute to create a brand and quality double high level product.

Whether the material density is tested in the laboratory or the wear-resisting and folding test of the finished shoe sole has aroused the interest of all of us.

When a reporter walked more than 10 meters long rubber road, a series of data immediately appeared on the computer in an intuitive way, such as images and data. The staff said that the instrument could accurately measure the foot shape, movement and stress of the tester, which provided necessary preparations for better design and manufacture of sample shoes.

Jinjiang is a newly rising national sports goods manufacturing base in recent years. Sports products cover sports shoes, sportswear, sports equipment, etc., with 37 state-level brands, and 150 thousand sales outlets covering the one or two level market nationwide, with an annual output value of 27 billion 900 million yuan.

Today, Jinjiang has initially formed a sports industry gathering area with the core of sporting goods manufacturing and sales, mass gathering of brand enterprises and obvious characteristics.

In 2003, China badminton team training base was settled in Jinjiang.

Then, Anta, XTEP, 361 degrees, Lu You, Mei Ke, mingle, Philharmonic and other Jinjiang enterprises have sponsored CBA, WCBA, National Men's Volleyball League, women's Volleyball League, Table Tennis Super League, extreme sports elite, Trampoline Championship and other national sports events, and have carried out fruitful cooperation with the national badminton team, gymnastics team, weightlifting team, men's and women's volleyball teams, women's hockey team and so on.

According to preliminary statistics, only three years ago, Jinjiang put 4 billion 591 million advertisements in the media such as CCTV sports channel, sponsoring sports events 890 million yuan, sponsoring the national sports team 131 million yuan, employing 31 sports stars as the spokesperson of the corporate image, holding 12 International Invitational matches, and 439 national and provincial competitions.

In the process of alliance with sports, Jinjiang's enterprises have emerged 79 well-known trademarks, 24 famous brand products and 14 regional brands, among which 37 are sports industry national brands, and the total number of brands occupies the forefront of the country's counties (cities).

Jinjiang people's pursuit of science and technology and brand quality is boosting the rapid development of Jinjiang's sports province and strong economic province.