Star OEM Shoe Factory Overseas Layout To Expand Business Opportunities

Asian countries are committed to revitalizing the economy, and manufacturers are taking advantage of their own brands to seize market opportunities. Singapore's Huanglong shoe industry started with OEM. After 6 years of self created brand, they chose to open their first overseas market in India. In the future, they moved to India to expand their international market routes.

China's consumption power is strong and its market is huge. Most overseas manufacturers in Taiwan are in mainland China.

However, in order to expand the scale of operation, after 60 years of experience in making shoes, the "Singapore businessman Huanglong shoes industry" has created its own brand for 6 years. Recently, it chose to open the first overseas market in Taiwan. The location is located in the shopping center of the boutique gathered. It shows that its brand Essex Walk is positioned as an international brand, and the unit price is about 5000 yuan from the new Taiwan dollar.

Essex Walk hired Taiwan woman Huang Wenhui, who completed his university studies in Singapore, to undertake overseas market operations.

Huang Wenhui, manager of Singapore Essex Walk, said that Singapore has a smaller area with only two points. This year, the Singapore special sale season (May 22nd to June 22nd) is close to the expiration date. It is less than a month. It only offers 10 percent off discount, and its revenue has reached NT $about 1700000.

Huang said that the shoe industry has been spread to the third generation, and the brand has been established for 6 years. It is based on the experience of the international boutique factory, and has formed an international design team. Bao Hanying, Yi and Singaporeans have been designers, and combined with the experience of Singapore's multi ethnic production. The brand 3 series has captured the hearts of Taiwan, Malaysia, India and even Dubai tourists.

According to the experience of brand operation, Essex Walk has gone through the gorgeous texture route. The sales success has attracted the attention of the world's largest crystal factory of SWAROVSKI (SWAROVSKI), and the cooperation with Essex Walk has also provided certification marks on each pair of shoes. After professional assessment, it is certain that the quality of the mosaic and design of Essex Walk has an international quality standard. This certification label, of course, brings the bonus effect to both sides in the international market competitiveness.

Essex Walk also offers a lot of intimate services that are rarely seen in the brand. It requires a NT $60 thousand for the special needs of customers. The female executives therefore abandon the purchase of international products, because they can designate their favorite styles, which can be sold within 3 weeks to 1 months. Besides the shoe models, consumers do not need to add any fees. In addition, the designated cloth is ordered to provide all kinds of shoes to provide matching dress requirements. This unpaid intimate service can effectively capture the hearts of consumers.

According to the overseas layout plan, Huang Wenhui said that the first store in Taiwan was opened at the distant shopping center, and at least one flagship store would be opened in the north and Central South of Taiwan. The Taiwan enterprises were betting on the establishment of the advanced hypermarket, and the enterprises of the Riyuetan Pool building were invited to enter the shopping center which will be opened in Taichung.

She said that after Taiwan, she will go to the India exhibition shop, because India tourists are also the main customers of Essex Walk. We believe that after the layout of Singapore, Taiwan and India, we can stabilize their international image and market.

Huang Wenhui stressed that we must prepare for the expansion of the market, and take the first step in order to take the next step.