Leather Featured Area Has Become The Leader Of Brand Building.

< p > China's < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > Association recently said that as of the end of 2012, the whole industry has nurtured 30 distinctive regions. These characteristic areas are showing 6 advantages: agglomeration effect, division and cooperation effect, competition self reinforcement effect, service network effect, regional brand effect and sustainable development effect, playing an important role in promoting the leather brand construction and pformation and upgrading.

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< p > according to the introduction, in order to promote the leather industry's "two pioneering process" from manufacturing to create and develop, create a good environment for fair competition in the industrial concentration area, speed up the cultivation of regional brand and respond to new challenges in the industry, the Leather Association of China launched the "industry standard for granting the honorary title of the leather industry in China" in 2001 in the light industry, and encouraged all the leather industries to focus on quality oriented, integrity based (exclusive store), brand oriented and development driven.

After 12 years of efforts, "China a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "all stores", "Zhejiang Wenzhou", "China leather leather capital" Hebei Xinji, "China leather goods capital", Guangzhou Huadu Shiling, "China leather capital" Zhejiang Haining and other special regional brands stand out and develop rapidly, and spawned a large number of backbone and famous brand enterprises.

These well-known enterprises have formed regional brand and enterprise brand complement each other, rely on each other and promote the development together.

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< p > China Leather Association responsible person said, it is worth mentioning that many leather characteristics area is becoming a new force in leather industry pfer and pformation and upgrading.

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< p > at the high level Forum on the pformation and pformation of China's footwear industry, Yang Jianlong, vice minister and researcher of the Ministry of industry and Economic Research of the State Council Development Research Center, said that after the financial crisis, the pressure of industrial upgrading in China's coastal developed areas has suddenly increased, and the labor-intensive industries represented by shoemaking, clothing, toys, electronics and so on have begun to pfer to the central and western regions of China due to cost and technology upgrading.

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To undertake industrial pfer is not only simply to accept, but also to realize the adjustment of economic structure of the region in the process of undertaking, and help pfer enterprises to use the policy of the demonstration area to seek industrial upgrading, and combine the pfer and upgrading organically together. P

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< p > at present, in the undertaking of industrial pfer, the practice of "China's modern shoe making industry city, Anhui Suzhou" has set a benchmark for leather featured areas.

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< p > according to the introduction, "China's modern shoe making industry city Anhui Suzhou" became a new member of the leather special area last year.

At present, there are 62 well-known shoe enterprises in Suzhou's shoe making industry, including BELLE, Dongyi, Kangnai, Yi Erkang and Hongxing Erke. After they are completed, they can achieve annual sales revenue of about 41000000000 yuan, tax revenue of about 3 billion 500 million yuan, and more than 100 thousand workers' employment.

At present, Suzhou has already classified the shoe leather industry with industrial agglomeration effect as an important leading industry.

In order to promote industrial upgrading, Suzhou is actively guiding qualified shoemaking enterprises, jointly with relevant institutions of higher learning and footwear research institutes inside and outside the province, and establishing R & D and testing centers, and concentrates on training industrial workers for shoe enterprises, and enhancing the core competitiveness of enterprises.

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< p > it is estimated that the comprehensive cost of the central region such as Suzhou is only 60% of the developed coastal areas, and has great advantages compared with the Anhui area along the Yangtze River.

Wu Rongguang, President of Hongxing Erke group, believes that one of the important features of economic pformation is the structural adjustment and industrial upgrading represented by technology, equipment and technology. As footwear enterprises, there are no advantages in the coastal areas due to cost factors. In order to achieve structural adjustment and industrial upgrading in such an environment, it is impossible. Only by taking advantage of the cost advantages brought by industrial pfer can we increase investment and achieve industrial upgrading. The real purpose of pfer is to seek adjustment and upgrading, and gain a stronger competitive advantage.

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