Brand Building: Flat Management To Win The Market

< p > flat channel is a direct distributor of a href= "http://www.91se91.com/news/index_x.asp" > commodity < /a > to the final consumer to reduce sales level distribution channels. It must rely on the flat operation of Brand Company operation system as support.

After the whole system is flattened, the circulation period of commodities is greatly shortened, and the distance between consumers and brands is more intimate. The terminal consumption experience and merchandise selling point of brand building will be more favored by consumers, and brands will be perceived from the market in terms of image, service and commodity.

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< p > flat management refers to the flat organization model, which improves efficiency through improving communication efficiency.

The core of "channel flattening" is to strive to shorten the channel level, make the price strategy in the middle of 4P strategy easier to identify, and at the same time, strengthen the reasonable analysis of consumer demand, and reduce the information distortion caused by too many intermediate links.

In the 2013 year's outdoor area, along with the increasingly fierce competition in the market, the process of channel flat becomes more and more accelerated.

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< p > according to reports, according to the three quarterly report in 2012, as of September 30, 2012, the total number of stores running < a href= "http://www.91se91.com/news/index_x.asp > > /a > chain stores has reached 1352, of which 1131 are up to 84%, and 221 are direct stores, accounting for 16%.

With the rapid development of the industry, brand players need to deal with the rapidly changing market environment more flexibly. The flat channel has become an unavoidable choice for the "a href=" http://www.91se91.com/news/index_x.asp "outdoor brand" /a.

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< p > the choice of terminal format is an important factor that restricts brand pricing. Shopping malls and department stores are all moving higher because of the high deduction point, and the location of shops can not be separated from the channel where consumers should gather.

In the future, the brisk and flexible approach will bring competitive advantages to the brand.

There is no absolute law to follow the development of channel mode. It is most important for us to continue to explore and innovate before we can win the market.

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