Shoes And Clothing Enterprises Hope To Rely On High-Level New Style

Less than P, the fashion brand of holding red is no longer just the "patent" of US President Michel Obama.

In recent days, the dress of chairman Peng Liyuan, who accompanied President Xi Jinping, has attracted the attention of everyone.

Not only online sale, similar to "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a ", many listed clothing companies benefit, stock market is red, domestic clothing < a target=" _blank "href=" http://www.91se91.com/ "> dress, and the world has even launched a big discussion on revitalizing national brand.

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< p > < strong > clothing company shares rose sharply < /strong > /p >

< p > first came to Russia for a stunning appearance in a dark blue coat. After taking a picture with the first lady in Tanzania, Peng Liyuan's blue scarf and white suit complement each other, while a pair of pure white fish mouth "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "and" handbag "all let netizens shine again.

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< p > on Taobao, reporters found that many shops sell similar styles of windbreaker and handbags.

Micro-blog's discussion on clothing is also very popular. "Advanced customization" instantly became a hot word in the Internet.

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In the capital market, clothing is also popular in P.

Yesterday, the domestic stock market < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing sector, including public and [2.44% [2.44% research fund, Dang Yang Shi, Lang Zi shares and other clothing listed companies and Societe Generale science and technology [-2.84% Fund Research Report] and other leather traders, including stocks rose sharply or even trading.

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< p > strong > national goods desire also do big card < /strong > < /p >.

"P" why domestic clothing brand brand will suddenly usher in such a upsurge? < /p >

< p > "this growth not only reflects the psychological needs of the people and the domestic clothing and apparel industry, but also is a signal for the revitalization of the domestic clothing brand."

Huang Wenjie, executive director of Guangdong Circulation Industry Association, said that in recent years, the domestic clothing and apparel industry has been suppressed for too long by foreign brands, often having a share of no status.

The domestic clothing and apparel industry has been making OEM for the international brand for a long time. In the eyes of many people, it is the endorsement of low price and low quality. Even though many consumers can not afford to buy the international brand, the positioning of domestic brands is not high in their minds.

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< p > Huang Wenjie frankly said that in recent years, the domestic clothing market has continued to slump, and Peng Liyuan's debut on the international stage has indeed injected a strong heart to domestic brands.

This support for domestic brands is of great significance in the difficult times of the industry. Even if such information is magnified by the market, it will not even affect the capital market.

"It can be seen as an instantaneous outbreak of the industry being suppressed for too long, and more importantly, domestic brands can take this opportunity to go back to the road of revitalization."

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< p > < strong > shoes and clothing enterprises hope to rely on the high level fresh air < /strong > < /p >.

< p > > the clothing industry is the most traditional and fashionable industry. The world's textile and clothing sales are second only to the tourism industry and the information industry. It is the third largest industry in the world.

Michel, the first lady of the United States, has brought about a total of about 2 billion 700 million dollars in economic benefits for her clothing brand Jason Wu and so on, making it the most powerful booster behind the American fashion industry. "

Liu Yueping, President of Guangdong clothing association, said that in fact, Guangdong's "a target=" _blank "href=" http://www.91se91.com/ "brand clothing" /a "has long been on the international stage.

In July last year, "new Guangzhou and new business opportunities - China Guangzhou Italy investment and trade cooperation and exchange meeting" was held in Milan. China's top ten fashionable dress < a target= "_blank" href= "http://www.91se91.com/" > designer "/a" > Jin and Qu Ting Nan two designers visited the group, and the "fashion show" of "Nei Guang embroidery" was stunning.

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< p > "I am" a target= "_blank" href= "http://www.91se91.com/" > Fashion Designer < /a >, in recent days and many colleagues talked about Peng Liyuan's visit to the domestic clothing and clothing brand upsurge is very encouraged.

Deng Zhaoping, a senior fashion designer in Guangdong, told the Yangcheng Evening News reporter that on the one hand, the local brand was the focus of attention. At the same time, the brand price was not very expensive, and the design style had its own flavor, which could be said to be a low-key luxury, which is also in line with the attitude of many people to fashion.

"In fact, domestic brand design can have the quality of foreign brands."

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< p > Deng Zhaoping told reporters that high-end customization is not necessarily an expensive price.

"The most important thing is communication between designers and customers, exchange of ideas, designers need to understand the overall needs of customers, and finally give the overall image design, which is actually a way of life.

In my place, custom design clothing from 2000 yuan to 10000 yuan of clothing have, the key is appropriate. "

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< p > Liu Yueping analysis shows that the garment industry in Guangdong is pforming into a modern urban garment industry system, that is, a new industrial system with the characteristics of high technology content, high added value, low energy consumption, low pollution and strong independent innovation ability, which is characterized by innovation, openness, integration, agglomeration and sustainability.

As China's new generation of high-end segments becomes more mature and tends to be introverted, the market cake will be shared by the international clothing custom brand and the local designer brand for a long time, while the latter is fighting for greater discourse power.

With high level efforts to promote simple and fresh air and promoting domestic products, the independent clothing brand has begun to step on the development of accelerator, and the pformation of domestic clothing brands such as Guangdong clothing brand will further upgrade this opportunity.

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