Whether The Mall Or Online Store Outdoor Industry Increased By More Than 40%

The P Ching Ming Festival has aroused people's interest in outing, and has also stimulated consumers' enthusiasm for outdoor products.

Reporters visited some businesses and found that the prices of outdoor goods such as a target= "_blank" href= "http://www.91se91.com/" > shoes > /a, shoulder bags and assault clothing increased by about one or two this year, but the buyers still kept on coming.

Related listed companies in the first quarter of this year's performance Bulletin shows that the outdoor industry is still developing rapidly, net profit growth of more than 40%.

However, with a large number of capital entering, overcapacity and homogenization problems are beginning to appear.

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< p > the outdoor industry increased by more than 40% < /p >

< p > no matter the mall or online store, the sales of outdoor users have increased several times in recent months.

Online shopping platform excellent purchase related personages said, from the beginning of 3 months, outdoor shoes and clothing sales increased significantly, the sales volume of the week before Qingming was nearly two times that of the weekday.

Reporters found that when consumers choose to buy, they usually choose some famous international outdoor brands, such as Columbia, The north face, wolf claw, Mountain hard wear and so on, and these brands are not cheap.

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< p > although the sales promotion efforts of all major businesses are quite large, the prices still have a certain increase compared with last year, and this year the outdoor products prices have risen by one or two.

It is difficult to find outdoor bags under 500 yuan in shopping malls, and consumers who like online shopping can also find that Columbia and wolf paws and other shoes and shoes sold on large B2C platforms are sold between 800 yuan and 1500 yuan after 30 percent off new products. The selling price of the two-tier tent 50 percent off of the Jingdong is more than 1000 yuan.

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< p > apart from the rising cost of labor and raw materials, more and more people like outdoor activities such as donkey driving and self driving tours. The outdoor market has maintained a relatively high growth rate in the past two years, and has also provided some space for outdoor products to increase prices.

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< p > over the past few years, the domestic outdoor industry has been developing rapidly, with an average annual growth rate of over 40%. In 2012, the total retail sales of outdoor brands in China amounted to 14 billion 500 million yuan, up 34.94% over the same period last year.

The day before yesterday, the Pathfinder released the first quarter earnings bulletin in 2013, showing that the company's operating income in the first quarter was 273 million 600 thousand yuan, an increase of 36% over the previous year, and the net profit attributable to shareholders of listed companies was 57 million ~6100 yuan, up by 40%~50% compared with the same period last year, and is still in the stage of rapid growth.

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