The Continuous Enrichment Of Category Promotes The Continuous Improvement Of Quanzhou Shoe Enterprises' Performance.

< p > "pformation" is an important factor for Quanzhou's "a target=" _blank "href=" http://www.91se91.com/ "shoe" /a "industry to develop continuously and to establish its own position in the whole country and even the world shoe making industry.

Starting from the family workshop in 1980s, to the licensing campaign launched in 90s, and then to the listing financing after 2000, "innovation and change" has been the driving force for the development of the footwear industry in Quanzhou.

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< p > nowadays, under the new economic situation, the footwear industry in Quanzhou, which has the world's most complete sports shoes industry chain, further optimizes and extends the industrial chain through mergers and acquisitions, cross-border pformation and resource integration to find new growth drivers.

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< p > < strong > M & A optimize the industrial chain < /strong > /p >

< p > with the announcement of Anta's 2012 earnings report, the biggest acquisition case of Quanzhou shoe industry has surfaced.

Anta sports holds 55% of the Quanzhou globe, 100% holding Quan Feng (Fujian) shoes material Co., Ltd. and Quanzhou Dongda Light Industry Development Co., Ltd., the total cost is 254 million yuan.

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< p > for this acquisition, Zhang Tao, President of Anta, said: "the acquisition of Quanzhou global will help to optimize the assets of Anta sports, increase the flexibility of quick repair, improve product quality and achieve the efficiency of the supply chain."

It is understood that Quanzhou Dong Da Da Light Industry Development Co., Ltd. and Quan Feng (Fujian) shoe material Co., Ltd. produce sole, Quanzhou global shoes and Garments Co., Ltd. produces and sells sporting goods.

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< p > this merger and acquisition is also believed to open up a wave of mergers and acquisitions in Quanzhou's footwear industry.

In fact, as early as three or four years ago, the footwear industry in Quanzhou was no stranger to mergers and acquisitions. In 2009, Anta spent nearly HK $600 million to acquire the trademark and business of Italy brand in China.

After successful listing, XTEP, 361 degree, PEAK and so on also clearly showed the plan of international brand acquisition.

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< p > mergers and acquisitions in the upstream and downstream industries are more normalized.

The integration of PEAK upstream and downstream began after the financial crisis in 2008. At that time, as deputy general manager of PEAK group, Xu Zhida selected 3 deep strategic partners from the more than 10 upstream suppliers, and then integrated the suppliers of vamp and sole. The purpose of integrating suppliers was simple, in order to form an efficient industrial chain with PEAK as the center.

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< p > < strong > new field of pformation cross-border development < /strong > < /p >

While P vertically integrates industrial chains, horizontal product category expansion is also taking place.

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< p > 2002, Anta took the lead in leading the footwear industry of Quanzhou into the campaign "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "field, and achieved success.

After nearly ten years of rapid development, in the face of homogenization competition and high inventory pressure, Quanzhou footwear industry has again targeted "cross-border". This time, they began to march from sports to children, outdoor and leisure fields.

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< p > after the successful listing of Hongkong, the development and expansion of children's clothing was opened by using 361 of the fund-raising fund.

In 2012, although the sales of adult shoes and clothing began to shrink, the income of children's clothing increased by 97.7% to 370 million yuan, and children's clothing stores increased 433 to 1590 compared with last year.

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< p > PEAK is also actively looking for new growth momentum. Liu Xiang, director of public relations, has revealed the future plan of PEAK. "On the basis of basketball, PEAK will also enrich other categories, such as running series, women's series, and so on, through the enrichment and growth of categories to achieve performance improvement."

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< p > the pboundary pformation of Zhengda shoe industry is more thorough. In the exhibition of the new shoes and clothing products of Zhengda, the shirts, leisure vests, windbreaker and casual shoes are...

The design, which is full of fashion and sense of leisure, can not see the shadow of the original movement.

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< p > constantly enriching and changing product categories is an exploration of Quanzhou shoe enterprises to the market, and is also an attempt to pform and upgrade enterprises and find new growth points.

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< p > < strong > resource contention preempting advantageous terrain < /strong > < /p >

< p > economic downturn is also a period of energy storage for the next development. At the beginning of 2013, competition for competition resources was opened again in Quanzhou footwear industry.

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In January 17th, P became a partner of the Chinese Olympic Committee for the first time since 2009. Anta once again joined hands with the Chinese Olympic Committee to become a new Olympic sportswear co operative partner of the Chinese Olympic Committee.

Almost the same period, PEAK also announced two blockbuster contracts: a strategic cooperation agreement with the German Basketball Association and the New Zealand Olympic Committee. Meanwhile, half a month ago, the signing of the "flying white" pagendra increased PEAK's NBA spokesperson to 17 place, which was more than half the number of NBA teams.

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"P", which takes running as one of the core sports XTEP, aims at the resources of the marathon race, and has sponsored the Xiamen marathon, the Zhengkai marathon, the Guangzhou marathon, and the Hongkong marathon.

In addition to sponsoring the Nanjing Youth Olympic Games in 2014, 361 degrees also won the exclusive title sponsorship of the six competitions of China (National) men's / women's Volleyball League, Grand Prix and Championships from 2010 to 2015.

Jordan, Hongxing Erke and del Hui are also speeding up the pace of cooperation with all kinds of sports resources according to their brand positioning.

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< p > M & A, cross-border and resource reorganization.

Relying on the advantages of Quanzhou footwear industry cluster, the Quanzhou sports brand is demonstrating its strong strength collectively and speeding up the further extension of the whole industry chain.

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