Wenzhou Men's Wear Exhibition Showcase Superb Technology To The World.

The twenty-first China International has just come to a close. clothing Clothes & Accessories At the Expo, the men's wear exhibition area will be the first to set up high-end men's wear processing area in Wenzhou, chic bespoke menswear senior custom area and Italy high-end men's wear area. In the history of group participation, the first thing to do is "Wenzhou clothing". During the past 20 years, Wenzhou clothing has experienced warm and rational changes. The high-end men's clothing brand group is exhibiting to show the world's superb technology, manufacturing level and design and research capabilities.

Wenzhou has always been one of the most important production bases and brand clusters in China's clothing industry. After 20 years of precipitation and experience, Wenzhou has truly become "China's high-end men's clothing manufacturing base". The world's top men's wear brands have increased trust in Wenzhou's manufacturing process. Half of the top ten men's clothing brands in the world are placed in Wenzhou, and more than 100 international brands have been co operating with Wenzhou. This time, Canelli, Sfat, plummer, Kuai Shuai and five Wenzhou men's clothing enterprises of sage crocodile will be the pioneers. Hold high the banner of "high-end men's dress to see Wenzhou" and return to the form of "China (Wenzhou) high-end men's wear and fine goods manufacturing hall", which will promote the transformation and upgrading of Wenzhou's garment industry, and also blow the horn of action for the return of Wenzhou's new generation of manufacturing brands.

"This five senior men's clothing brand group exhibition focuses on showing the craft and manufacturing level, design and development capabilities of high-end men's clothing manufacturers in Wenzhou, highlighting their manufacturing advantages in high-end men's clothing, refining the core competitive advantage of Wenzhou men's clothing, and hoping to establish and stabilize Wenzhou's high-end men's clothing brand in this area through such a promotion." Chen Qixiang, Deputy Secretary General of Wenzhou clothing trade association, said. In the process of OEM production, Wenzhou menswear manufacturing industry has accumulated rich experience.

The five companies participating in the exhibition have their own characteristics. Canelli's clothing is positioned for high-end quality, with silk and wool as raw materials to build high-end suits and cashmere coat series. According to Cai Hui, chairman of the company, the combination of traditional Chinese fabrics and imported high-quality fabrics is the unique feature of Canelli in interpreting the world fashion elements with Chinese style. Over the years, the experience of cooperation with top international men's clothing has played an important role in promoting the development of domestic brands in China. Zhejiang Kuo Shuai Garments Co., Ltd. is the second veteran exhibitor of the clothing processing industry. It is a successful man who has positioned the city elite. The chairman Xu Zhengjie gave a brand-new interpretation on the construction of the e-commerce platform: Although our products are targeted at middle-aged customers, they will not be inferior to the e-commerce platform, because more and more young people begin to choose their parents on the Internet. clothes There are many brands that satisfy young people, but the clothing development of their parents is still a blank.

So the challenge of e-commerce does not mean that we have to develop fashionable clothing for young people. The existing products of the brand also have a very wide market. Wenzhou Plummer Clothing Co., Ltd. has a strong manufacturing strength, according to Wang Yu, director of Commerce, this time, the first step was to exchange learning with his colleagues. Two, we hope to develop high-quality tourist resources and enhance the brand level of enterprises. Zhejiang sage crocodile Clothing Co., Ltd. mainly produces casual suits. This exhibition is full of western style clothes, and Li Liang Hai, chairman of the exhibition, said: "this exhibition is aimed at improving the ready-made garments grades on the basis of the original customers. Now it is no longer the age of" price war "in the past. Ltd. is a professional manufacturer of shirts, from short sleeves to long sleeves to cotton blouses. According to Lu Falin, chairman of the board of directors, he has been engaged in clothing production for twenty or thirty years. This time, he led the brand to participate in the exhibition more, or to understand the market.

In addition to the improvement of brand building skills, the leading role of Wenzhou clothing trade association is also very important. Deputy Secretary General Chen Qi Xiang told reporters that the Wenzhou (global) high-end men's wear gold medal manufacturing (branding) business selection Campaign sponsored by the chamber of Commerce last year was strongly supported by China clothing Association, men's wear Specialized Committee and relevant departments. The activities lasted for 4 months, and selected a group of excellent men's clothing manufacturing and processing enterprises and cutting-edge brand enterprises, laying a good foundation for the positioning of Wenzhou's high-end men's clothing brand. In terms of "high-end men's going out", Italy has set up an overseas trade representative office in Losangeles, and has gone to the "doorstep" to carry out the integrated process of exhibition, negotiation, transaction and settlement. It has completed the inspection, and intends to set up the same model representative office in Losangeles, in order to make continuous efforts for the further development of high-end men's clothing in Wenzhou.