The Footwear Industry In Jinjiang Will Draw An Upward Curve.

< p > according to the annual reports of the listed companies in Jinjiang's < a href= "http://xm.sjfzxm.com/" > shoes and clothes > /a > recently, from the simple data, whether the sports products that have been advancing rapidly in the past few years, or the steady growth of textile and clothing, the performance of last year's performance has been slightly dull, and not many enterprises have declined.

This decline has all kinds of objective factors.

Inside, the traditional expansion method goes into the bottleneck, the traditional products are no longer favored in the market, the traditional management mode is in a predicament, and the overall economic environment is not ideal (exclusive stores), and the market demand is structurally saturated. < a href= "http://xm.sjfzxm.com/" > consumers < /a > increasingly picky.

Inside and outside the attack, the shoe and clothing industry listed companies to produce such a pcript does not seem to be too many people's expectations.

< /p >

< p > this decline is the inevitable result of enterprises' active adjustment.

Although < a href= "http://xm.sjfzxm.com/" > performance < /a > is not ideal, but when studying these annual reports, we found that the word "adjustment" has become the common choice of leading enterprises of shoes and clothing.

< /p >

< p > take shoe industry as an example.

In the past year, whether Anta (franchised store), XTEP or 361 degree, are deliberately adjusting, this adjustment is first reflected in the number of terminals.

The decrease in the number of stores is only a representation, and behind it is the pformation of the traditional "brand wholesale" mode.

From "wholesale" to "retail", this is Anta's sports board chairman Ding Shizhong's anticipation of the sporting goods industry.

< /p >

< p > seeks to shift from wholesale to retail, and also to the "a href=" http://xm.sjfzxm.com/ represented by seven wolves "men's clothing" /a Corps.

In the annual report released by the seven wolves, it is clearly stated that the seven wolves should unswervingly implement the strategy of "wholesale" to "retail", strengthen the training of retail capacity and enhance the core competitiveness of enterprises.

< /p >

< p > adjustment of finished products enterprises, suppliers of Feng Zhu and Bai Hong are also changing, and their changes are more reflected in R & D of science and technology.

In 2012, Bai Hong's "simulation system and process optimization of melt spinning polyester filament spinning" project was awarded the first prize of the Fujian science and technology progress award, which achieved a breakthrough in Jinjiang's zero award.

< /p >

The adjustment of "P" is bound to encounter various difficulties. These difficulties show the relative insipid performance.

However, this kind of < a href= "http://xm.sjfzxm.com/" > adjustment > /a > is a necessity.

As many people in the industry have said, 2013 will be a year of opportunity. A group of enterprises with weak service capability and poor pformation capability will be kicked out. In this round of upgrading, enterprises with faster adjustment will be able to establish market leadership after that.

< /p >

< p > therefore, we have reason to believe that the unsatisfactory performance is only a short-term phenomenon.

When the adjustment period is over, the Jinjiang plate of the capital market will still go out of an upward curve.

< /p >